📌 Core Information
🔹 Job Title: Lead Generation Consultant
🔹 Company: EMAPTA
🔹 Location: Kuala Lumpur, Gorontalo, Indonesia
🔹 Job Type: Contractor
🔹 Category: Legal Services
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Permanent Work-from-Home, Malaysia
🚀 Job Overview
Key aspects of this role include:
- Designing and executing end-to-end lead generation strategies for the legal services sector
- Collaborating with senior stakeholders to align lead generation strategies with overall business goals
- Optimizing lead generation processes to drive efficiency and scalability
- Providing expert input on resource planning, team structure, and capability development
ASSUMPTION: This role requires a strategic mindset and proven experience in senior lead generation roles to drive business growth through effective lead generation strategies.
📋 Key Responsibilities
✅ Design and execute end-to-end lead generation strategies for the legal services sector
✅ Collaborate with the COO and senior stakeholders to align lead generation strategies with overall business goals
✅ Build the end-to-end lead generation process, including market segmentation, persona targeting, lead qualification, and conversion pathways
✅ Develop and refine outreach cadences, playbooks, and lead nurturing journeys tailored to professional services and legal markets
✅ Recommend, evaluate, and optimize CRM, automation, and sales enablement tools to drive efficiency and scalability
✅ Define KPIs and design dashboards to monitor pipeline health, conversion rates, and campaign ROI
✅ Conduct a thorough analysis of current lead generation practices to identify capability and process gaps
✅ Provide expert input on resource planning, team structure, and capability development needed to support long-term success
✅ Prepare strategy documentation, execution roadmaps, and internal briefing materials to drive alignment and implementation readiness
ASSUMPTION: This role requires a strong understanding of B2B demand generation strategies, including market segmentation, outreach via LinkedIn and email, pipeline development, content strategy, and qualification frameworks.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Minimum 5 years of experience in a senior lead generation or demand generation role, with a proven ability to design and lead strategy in B2B environments
Required Skills:
- Strategic Leadership
- Consultative Approach
- Lead Generation Expertise
- Data-Driven
- Process-Oriented
- Communication
Preferred Skills:
- Experience in the legal services sector
- Fluency in additional languages
ASSUMPTION: This role requires a strong analytical mindset with the ability to interpret performance data and apply insights to strategy, as well as exceptional verbal and written communication skills to present recommendations to executive leadership.
💰 Compensation & Benefits
Salary Range: 7,000 - 10,000 MYR per month
Benefits:
- Permanent work-from-home setup
- Government-mandated benefits
- 8 annual leave credits (with additional 10 credits after 5 years)
- Career development opportunities
- Access to unlimited training through Emapta Academy
- A collaborative and diverse global work culture
Working Hours: Monday – Friday, 06:30 AM – 03:30 PM
ASSUMPTION: The salary range provided is based on industry standards for senior lead generation roles in Malaysia, with consideration for the required experience level and remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: EMAPTA is a global leader in connecting top-tier industry experts to legal teams, empowering lawyers with the insights they need to win complex cases.
Company Size: EMAPTA has a global workforce of over 10,000 team members and supports over 800 clients in over 30 countries.
Founded: EMAPTA was founded in 2010 and has consistently grown over the past 14 years.
Company Description:
- EMAPTA is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams.
- The company focuses on providing dedicated teams from the world’s most skilled talent hubs, going beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients.
- EMAPTA operates in over 30 countries and has been recognized as one of the “Best Companies to Work For in Asia” due to its commitment to employee welfare and low attrition rates.
Company Specialties:
- Offshore Staffing
- Offshoring
- Outsourcing
- Financial Services
- Accounting
- Paraplanning
- IT Support
- CSR
- Graphic Design
- Social Media
- Bookkeeping
- Data Entry
- Recruitment
- Business franchising
- Supply chain
- Customer experience
- Nearshoring
- Insurance
- Outsourcing Philippines
- Outsourcing Colombia
- Management Consulting
- Systems Integration and Technology
- Business Process Outsourcing
- Mortgage
Company Website: emapta.com
ASSUMPTION: EMAPTA's commitment to employee welfare and low attrition rates contribute to a positive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals with a proven track record in senior lead generation roles.
Reporting Structure: The Senior Lead Generation Specialist will report directly to the COO and collaborate with senior stakeholders to align lead generation strategies with overall business goals.
Work Arrangement: This role offers a permanent work-from-home setup in Malaysia.
Growth Opportunities:
- Career development opportunities within EMAPTA's global organization
- Potential to take on additional responsibilities and advance within the company
- Access to unlimited training through Emapta Academy to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within EMAPTA's global organization.
🌍 Location & Work Environment
Office Type: Permanent Work-from-Home, Malaysia
Office Location(s): Kuala Lumpur, Gorontalo, Indonesia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment and a thriving business ecosystem.
- Gorontalo is a province in Indonesia, known for its natural beauty and cultural heritage.
- The time zone for both locations is Asia/Makassar (UTC+8).
Work Schedule: Monday – Friday, 06:30 AM – 03:30 PM
ASSUMPTION: The permanent work-from-home setup in Malaysia allows for a flexible and convenient work arrangement, while the time zone alignment with Gorontalo, Indonesia, facilitates collaboration with the global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Lead generation strategy and execution
- Stakeholder engagement and business alignment
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Highlight relevant experience in senior lead generation roles and B2B demand generation strategies
- Demonstrate a strong understanding of the legal services sector and market trends
- Showcase your ability to design and optimize lead generation processes
- Prepare examples of successful lead generation campaigns and their impact on business growth
ATS Keywords: Senior Lead Generation, Demand Generation, B2B Strategy, Legal Services, Market Segmentation, Outreach, Pipeline Development, CRM, Automation, Sales Enablement
ASSUMPTION: The application process for this role may vary, and it is essential to follow the instructions provided in the job listing and on the company's careers page.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, ActiveCampaign)
- Sales enablement tools (e.g., Showpad, Seismic, Highspot)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Customer Focus
Work Style:
- Results-driven
- Data-informed
- Adaptable and flexible
- Strong communication and teamwork skills
- Ability to work independently and manage multiple priorities
Self-Assessment Questions:
- Do you have a proven track record of designing and executing successful lead generation strategies in a B2B environment?
- Are you comfortable working remotely and collaborating with a global team?
- Do you possess strong analytical skills and the ability to interpret performance data to inform strategy?
- Can you effectively communicate complex ideas and recommendations to executive leadership?
ASSUMPTION: EMAPTA values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a remote work environment
- Adapting to a new company culture and work processes
- Keeping up with industry trends and best practices in lead generation
- Balancing strategic planning with day-to-day execution and optimization
ASSUMPTION: These challenges can be mitigated through strong communication, time management, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other senior lead generation positions in its focus on the legal services sector and the requirement to collaborate with senior stakeholders to align lead generation strategies with overall business goals.
- Industry-specific context: The legal services sector is highly competitive and requires a deep understanding of market trends and client needs to drive successful lead generation campaigns.
- Career path comparison: This role offers opportunities for professional growth and development within EMAPTA's global organization, with potential advancement to leadership positions in the future.
ASSUMPTION: This role is well-suited to experienced professionals seeking to leverage their expertise in senior lead generation to drive business growth in the legal services sector.
📝 Sample Projects
- Developing a comprehensive lead generation strategy for a new legal services product or service offering
- Optimizing lead qualification and conversion pathways to improve campaign ROI for an existing legal services client
- Conducting market research and analysis to identify new lead generation opportunities in the legal services sector
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Lead Generation Specialist role and the impact it can have on business growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation processes and challenges faced by the company in the legal services sector?
- How does the company measure the success of lead generation campaigns, and what KPIs are most important for this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees in senior lead generation roles?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the work environment, and show a strong interest in driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in senior lead generation roles and B2B demand generation strategies
- Prepare examples of successful lead generation campaigns and their impact on business growth
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
