📌 Core Information
🔹 Job Title: Lead Generation Executive
🔹 Company: Radius Limited
🔹 Location: Eglinton, Northern Ireland, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Proactive outbound calling to potential clients to introduce telematics solutions
- Qualifying leads by gathering business information and understanding their needs
- Scheduling meetings with clients and internal sales teams
- Maintaining detailed records of conversations and appointments using enterprise and Salesforce
- Following up with clients to ensure appointments are met and addressing any rescheduling needs
- Managing updates and records after meetings with Business Development Managers
ASSUMPTION: This role requires strong communication skills, persistence, and the ability to work in a fast-paced environment. Previous B2B lead generation experience is essential.
📋 Key Responsibilities
✅ Outbound Calling: Reaching out to potential clients via phone to introduce telematics solutions
✅ Lead Qualification: Identifying business information, vehicles, needs, and requirements
✅ Scheduling Meetings: Coordinating with both the desk sales/BDM and the client to arrange a suitable time for a meeting to demo our solutions
✅ Maintaining Records: Keeping detailed logs of conversations and appointment schedules, updating both enterprise and Salesforce
✅ Follow-ups: Ensuring that clients are reminded of their appointments and addressing any rescheduling needs
✅ Manage: After meeting updates with the BDMs and update records when sale closed
ASSUMPTION: This role involves a high volume of outbound calls and requires excellent time management skills to balance multiple tasks and priorities.
🎯 Required Qualifications
Education: Not specified (Assumed: High school diploma or equivalent)
Experience: 2 years of B2B lead generation experience
Required Skills:
- Proven B2B lead generation experience
- Salesforce experience (preferred)
- Excellent verbal and written communication skills
- Advanced negotiation skills
- Persistence and resilience to deal with rejection
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Strong interpersonal skills to deal with various types of personalities
- Professionalism and courteousness to create a positive customer experience
- Computer literacy for research and data entry
Preferred Skills:
- Social media experience, i.e., LinkedIn
- Market knowledge
ASSUMPTION: Candidates with a background in sales or customer service may find this role particularly suitable.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Assumed, based on industry standards for a Lead Generation Executive role in the UK)
Benefits:
- Pension scheme
- Health insurance
- Employee assistance program
- Discounted gym membership
- 25 days annual leave
Working Hours: Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on fleet and connectivity solutions
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1990, with over 30 years of experience in the industry
Company Description:
- Radius is a global business services company founded in the UK in 1990
- Operates in 19 countries across five continents, with nearly 3,000 employees
- Offers a unique set of solutions, a talented team, and an expansive network of specialist partners
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a diverse range of services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: Reports directly to the Business Development Manager (BDM)
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Progression to a Business Development Manager role
- Expanding responsibilities within the lead generation team
- Cross-functional opportunities within Radius' diverse service offerings
ASSUMPTION: This role offers a clear path for career advancement, with opportunities to grow within the company and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Eglinton is a small town in Northern Ireland, with a population of approximately 2,500 people
- Located near the city of Derry/Londonderry, offering access to urban amenities
- Close proximity to the A6 and M2 motorways, providing easy access to major transportation routes
Work Schedule: Standard office hours, Monday to Friday, with a 30-minute lunch break
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and customer satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face interview with the hiring manager and a member of the HR team
- Final interview with the Business Development Manager (BDM)
Key Assessment Areas:
- Communication skills (verbal and written)
- Sales and negotiation skills
- Persistence and resilience
- Time management and organizational skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences, such as B2B lead generation, sales, and customer service
- Prepare for behavioral interview questions, focusing on your problem-solving skills and ability to handle rejection
- Research Radius' services and industry to demonstrate your understanding of the company and its offerings
ATS Keywords: B2B lead generation, Salesforce, outbound calling, lead qualification, appointment scheduling, follow-ups, record-keeping, negotiation skills, persistence, resilience, time management, organizational skills
ASSUMPTION: The interview process is designed to assess your communication skills, sales abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Salesforce
- Enterprise (Radius' proprietary CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Telephone and email communication tools
ASSUMPTION: Familiarity with Salesforce and enterprise-level CRM systems is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Respectful
- Accountable
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Customer-centric
- Results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, target-driven environment?
- Are you comfortable making a high volume of outbound calls and handling rejection?
- Do you possess strong communication and negotiation skills?
ASSUMPTION: Radius values a customer-focused, collaborative, and innovative work environment, with a strong emphasis on accountability and results.
⚠️ Potential Challenges
- Handling a high volume of outbound calls and managing multiple tasks simultaneously
- Dealing with rejection and maintaining a positive attitude
- Adapting to a fast-paced, dynamic work environment
- Meeting and exceeding monthly and quarterly targets
ASSUMPTION: This role presents unique challenges that require strong time management, communication, and resilience skills.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers a clear path for career advancement within Radius
- Radius' diverse service offerings provide ample opportunities for cross-functional growth and development
- This role focuses on B2B lead generation, whereas some other roles may focus on consumer-facing sales or marketing
ASSUMPTION: This role offers unique opportunities for career growth and development within Radius, with a focus on B2B lead generation and sales.
📝 Sample Projects
- Developing and implementing a targeted outbound calling campaign to generate leads for Radius' telematics solutions
- Collaborating with the marketing team to create tailored messaging for specific industries or client segments
- Assisting the BDM team in preparing for client meetings by gathering relevant information and ensuring all necessary materials are prepared
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on lead generation, communication, and collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Radius support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Radius measure the success of its lead generation efforts, and what are the key performance indicators (KPIs) for this role?
- What opportunities exist for cross-functional collaboration and growth within Radius?
ASSUMPTION: These interview questions focus on understanding the role's priorities, career growth opportunities, and the company's approach to measuring success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, such as B2B lead generation, sales, and customer service
- Prepare a cover letter explaining your interest in the role and why you believe you would be a good fit for Radius
- If applicable, prepare examples of your previous lead generation or sales successes
- Follow up with the Radius talent team via talent@radius.com one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
