📌 Core Information
🔹 Job Title: Lead Generation Executive
🔹 Company: Radius Limited
🔹 Location: Eglinton, Northern Ireland, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Development
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Proactively reaching out to potential clients via phone to introduce telematics and other services
- Qualifying leads by gathering business information, vehicle details, and understanding their needs and requirements
- Coordinating with desk sales/BDM and clients to schedule meetings for product demos
- Maintaining detailed records of conversations, appointments, and sales updates using enterprise and Salesforce platforms
- Following up with clients to ensure appointments are met and addressing any rescheduling needs
ASSUMPTION: This role requires strong communication, negotiation, and persistence skills, as well as the ability to work in a fast-paced environment and manage multiple tasks simultaneously.
📋 Key Responsibilities
✅ Outbound Calling: Proactively reach out to potential clients via phone to introduce telematics and other services
✅ Lead Qualification: Gather business information, vehicle details, and understand clients' needs and requirements
✅ Scheduling Meetings: Coordinate with desk sales/BDM and clients to arrange suitable times for product demos
✅ Maintaining Records: Keep detailed logs of conversations, appointment schedules, and sales updates using enterprise and Salesforce platforms
✅ Follow-ups: Ensure clients are reminded of their appointments and address any rescheduling needs
✅ Post-Meeting Updates: Manage updates with BDMs and update records when sales are closed
ASSUMPTION: The role may involve working with a high volume of leads and maintaining a high level of organization to ensure effective follow-ups and record-keeping.
🎯 Required Qualifications
Education: Not specified (Assumed: High school diploma or equivalent)
Experience: 2 years of relevant B2B lead generation experience
Required Skills:
- Proven B2B lead generation experience
- Salesforce experience (preferred)
- Excellent verbal and written communication skills
- Advanced negotiation skills
- Persistence and resilience to deal with rejection
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Strong interpersonal skills to deal with various types of personalities
- Professionalism and courteousness to create a positive customer experience
- Computer literacy for research and data entry
Preferred Skills:
- Market knowledge
- Social media experience (e.g., LinkedIn)
ASSUMPTION: Candidates with experience in telematics, fleet management, or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for a Lead Generation Executive with 2-5 years of experience in the UK)
Benefits:
- Not specified (Assumed: Standard benefits package, including health insurance, pension, and holiday entitlement)
Working Hours: 40 hours per week, Monday to Friday (Assumed: Standard business hours, with flexibility for meetings and appointments)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on fleet and connectivity solutions
Company Size: 1,001-5,000 employees (Medium to Large)
Founded: 1990, with a history of growth and expansion across multiple business units and countries
Company Description:
- Radius is a global business services company founded in the UK in 1990, operating in 19 countries across five continents
- The company's mission is to help businesses adapt to the future and take advantage of opportunities in fleet and connectivity
- Radius offers a unique set of solutions, a talented team, and an expansive network of specialist partners to empower businesses of all sizes
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius' extensive experience and global presence indicate a stable and well-established company with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: The Lead Generation Executive will report directly to the Business Development Managers (BDMs) and work closely with the desk sales team
Work Arrangement: On-site, with the possibility of occasional remote work for follow-ups and meetings
Growth Opportunities:
- Progression to a Business Development Manager role or other sales positions within the company
- Expanding market knowledge and expertise in fleet and connectivity solutions
- Developing leadership and management skills through mentoring and training opportunities
ASSUMPTION: Radius' commitment to developing its employees and allowing them to grow within the company presents promising career prospects for the right candidate.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Eglinton, Northern Ireland, is a small town with a population of approximately 2,500 people
- The office is located in a business park, with easy access to major transportation links
- The area offers a mix of urban and rural living, with nearby attractions and outdoor activities
Work Schedule: Standard business hours, with flexibility for meetings and appointments (Assumed: 9:00 AM - 5:00 PM, Monday to Friday)
ASSUMPTION: The on-site work arrangement may require some flexibility in working hours to accommodate client meetings and appointments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening to assess communication and negotiation skills
- Face-to-face interview with the hiring manager and/or team members to discuss the role, company, and cultural fit
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication and negotiation skills
- Persistence and resilience in the face of rejection
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Cultural fit and alignment with Radius' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B lead generation experience and skills
- Prepare examples of successful lead generation campaigns or sales achievements to discuss during the interview
- Research Radius' company history, values, and services to demonstrate your interest and enthusiasm for the role
ATS Keywords: B2B lead generation, Salesforce, telematics, fleet management, communication, negotiation, persistence, resilience
ASSUMPTION: The application process may involve additional assessments or tasks to evaluate the candidate's fit for the role and company.
🛠️ Tools & Technologies
- Salesforce
- Enterprise (Assumed: Radius' proprietary CRM platform)
- Microsoft Office Suite (Assumed: Word, Excel, PowerPoint)
- Telephone and internet connectivity
ASSUMPTION: The candidate may be required to use additional tools or technologies specific to the role or industry, such as telematics software or fleet management platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Resilient
- Expert
Work Style:
- Proactive and results-driven
- Team-oriented and collaborative
- Adaptable and resilient in the face of challenges
- Professional and courteous in client interactions
Self-Assessment Questions:
- Do you thrive in a fast-paced, target-driven environment?
- Are you comfortable working with a high volume of leads and maintaining a high level of organization?
- Do you possess strong communication, negotiation, and interpersonal skills?
- Are you committed to delivering exceptional customer service and exceeding targets?
ASSUMPTION: Radius places a strong emphasis on cultural fit and values-driven behavior, making it essential for candidates to align with the company's core principles.
⚠️ Potential Challenges
- Handling high volumes of leads and maintaining a high level of organization
- Dealing with rejection and maintaining persistence in the face of obstacles
- Adapting to a fast-paced, target-driven environment
- Working with a diverse range of clients and personalities
ASSUMPTION: The role may present challenges related to time management, prioritization, and maintaining a positive attitude in the face of rejection.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position may offer more focus on outbound calling and less emphasis on digital marketing or social media strategies
- Radius' global presence and extensive service offerings may provide more opportunities for career growth and development compared to smaller or more specialized companies
- As a mid-level role, the Lead Generation Executive position may offer more opportunities for advancement and progression within the company compared to entry-level or junior roles
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the company's size, industry, and target market.
📝 Sample Projects
- Developing and executing a targeted outbound calling campaign to generate leads in a specific industry or geographic region
- Collaborating with the sales and marketing teams to create and distribute tailored promotional materials or content to support lead generation efforts
- Analyzing lead generation performance metrics and identifying trends or opportunities to optimize results
ASSUMPTION: The specific projects and tasks assigned to the Lead Generation Executive may vary depending on the company's current priorities, market conditions, and client needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical profile of a successful lead generation executive at Radius?
- How does the company support the professional development and growth of its employees in this role?
- What are the most significant challenges facing the lead generation team currently, and how can this role contribute to addressing them?
- How does Radius measure the success of its lead generation efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other departments or teams within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant B2B lead generation experience and skills
- Prepare examples of successful lead generation campaigns or sales achievements to discuss during the interview
- Research Radius' company history, values, and services to demonstrate your interest and enthusiasm for the role
- Follow up with the hiring manager or talent team one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
