Lead Generation Executive

📌 Core Information

🔹 Job Title: Lead Generation Executive

🔹 Company: Radius Limited

🔹 Location: Crewe, Cheshire East, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting telecoms products to existing customers and new prospects
• Following up on warm leads and setting appointments with the sales team
• Prospecting and building relationships with key partners across major networks
• Working in a fast-paced, agile, and innovative environment

ASSUMPTION: This role requires strong communication skills and a target-driven mindset. The successful candidate will be comfortable working in a dynamic environment and have a quick learning ability.

📋 Key Responsibilities

✅ Following up on internal/external and website leads

✅ Working closely with the sales team to enrich leads and set appointments

✅ Prospecting and obtaining additional orders or referrals from current customers

✅ Fully explaining features and benefits of Radius' telecoms products

✅ Collaborating with key partners across major networks

ASSUMPTION: The role involves a mix of proactive lead generation and reactive follow-ups. Successful candidates will be comfortable with both aspects and have a strong desire to hit targets.

🎯 Required Qualifications

Education: No specific degree required, but relevant education or training would be beneficial

Experience: 0-2 years of experience in sales, lead generation, or a related field

Required Skills:

• Excellent communication skills
• Relationship-building abilities
• Target-driven mindset
• Quick learner with the ability to think on their feet

Preferred Skills:

• Previous experience in telecoms or a related industry
• Familiarity with CRM systems

ASSUMPTION: While previous experience in telecoms is not required, it would be beneficial. The ideal candidate will have a strong sales or lead generation background and be eager to learn about the telecoms industry.

💰 Compensation & Benefits

Salary Range: £20,000 - £25,000 per annum (based on experience and performance)

Benefits:

• 25 days holiday + Bank Holidays
• Cycle to work and EV Car Scheme
• Employee Fuel Card
• Retail Discounts
• Health and Wellbeing support services
• Regular Sales incentive recognition for top performers

Working Hours: Monday-Friday, 08:30 - 17:00

ASSUMPTION: The salary range is estimated based on industry standards for entry-level sales roles in the UK. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on fleet and connectivity solutions

Company Size: 1,001-5,000 employees, providing a large, diverse work environment with ample growth opportunities

Founded: 1990, with over three decades of experience in the industry

Company Description:

• Radius is a global business services company founded in the UK in 1990
• Operates in 19 countries across five continents, empowering businesses through unique solutions, a talented team, and an expansive network of specialist partners
• Focuses on helping businesses adapt to the future and take advantage of opportunities in fleet and connectivity

Company Specialties:

• Fuel card reseller
• Business services
• Telecoms
• Fleet insurance
• Business insurance
• Telematics
• Dash cams
• Vehicle tracking
• Mobile phones
• Fuel cards
• Fleet management
• Fuel management
• Diesel cards
• Business vehicle hire
• Business can hire
• Vehicle leasing
• Electric vehicle charging
• Business energy and electricity

Company Website: https://www.radius.com/

ASSUMPTION: Radius is a well-established company with a diverse range of services and a global presence. The company's focus on innovation and continuous improvement creates an environment that values agility and drive.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the company

Reporting Structure: The Lead Generation Executive will report directly to the Sales Manager

Work Arrangement: On-site, with standard working hours from Monday to Friday, 08:30 - 17:00

Growth Opportunities:

• Progression within the sales department, such as becoming a Sales Executive or Account Manager
• Expanding into other areas of the business, such as fleet management or business energy
• Developing expertise in the telecoms industry and becoming a subject matter expert

ASSUMPTION: Radius offers a range of growth opportunities for employees who demonstrate strong performance and a desire to learn and develop within the company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB

Geographic Context:

• Crewe is a large town in Cheshire East, with a population of approximately 70,000
• The town is well-connected by road and rail, with easy access to Manchester and other major cities
• Crewe is home to a diverse range of industries, including manufacturing, retail, and business services

Work Schedule: Standard working hours from Monday to Friday, with flexibility for overtime or weekend work as needed

ASSUMPTION: The Crewe office provides a modern and professional work environment, with easy access to local amenities and transport links. The work schedule is designed to balance productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening to assess communication skills and cultural fit
• Face-to-face interview with the Sales Manager and a member of the HR team
• Final interview or assessment with the Head of Sales

Key Assessment Areas:

• Communication skills and ability to build rapport with customers
• Sales skills and target-driven mindset
• Quick learning ability and adaptability
• Cultural fit and alignment with Radius' values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your sales or lead generation achievements to demonstrate your abilities
• Research Radius and the telecoms industry to show your enthusiasm and understanding of the role

ATS Keywords: Lead Generation, Sales, Communication, Relationship Building, Target-driven, Quick Learner, Telecommunications, CRM, Prospecting, Appointment Setting

ASSUMPTION: The application process is designed to assess the candidate's communication skills, sales abilities, and cultural fit. Successful candidates will demonstrate a strong desire to hit targets and a quick learning ability.

🛠️ Tools & Technologies

• CRM system (likely Salesforce or similar)
• Telephone and email communication tools
• Microsoft Office Suite

ASSUMPTION: The Lead Generation Executive will use a CRM system to manage leads and track progress, as well as telephone and email communication tools for customer interactions. Microsoft Office Suite will be used for general administrative tasks.

👔 Cultural Fit Considerations

Company Values:

• Inclusive
• Innovative
• Agile
• Driven

Work Style:

• Target-driven and results-focused
• Collaborative and team-oriented
• Adaptable and quick-learning
• Professional and customer-focused

Self-Assessment Questions:

• Do you thrive in a target-driven environment and have a strong desire to hit sales targets?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a quick learning ability and adapt well to new situations?

ASSUMPTION: Radius values employees who are inclusive, innovative, agile, and driven. Successful candidates will demonstrate a strong work ethic, a desire to hit targets, and a quick learning ability.

⚠️ Potential Challenges

• Handling a high volume of leads and maintaining a strong focus on quality
• Working in a competitive sales environment and meeting or exceeding targets
• Adapting to a dynamic and fast-paced work environment
• Balancing proactive lead generation with reactive follow-ups

ASSUMPTION: The Lead Generation Executive role presents several challenges, including managing a high volume of leads, working in a competitive sales environment, and adapting to a dynamic work environment. Successful candidates will be comfortable with these challenges and have a strong desire to hit targets.

📈 Similar Roles Comparison

• Compared to a Business Development Executive role, the Lead Generation Executive role has a stronger focus on proactive lead generation and a lower emphasis on account management
• In the telecoms industry, the role is similar to a Telesales Executive or Sales Development Representative role, with a focus on lead generation and appointment setting
• Career progression in this role could lead to a Sales Executive or Account Manager position, with a broader range of responsibilities and a higher level of autonomy

ASSUMPTION: The Lead Generation Executive role is similar to other lead generation or sales development roles in the telecoms industry, with a focus on proactive lead generation and appointment setting. Career progression in this role could lead to more senior sales positions with a broader range of responsibilities.

📝 Sample Projects

• Developing and implementing a targeted lead generation campaign for a specific product or service
• Collaborating with the marketing team to create tailored sales materials for key accounts
• Analyzing lead generation data to identify trends and optimize performance

ASSUMPTION: Sample projects for the Lead Generation Executive role could involve developing and implementing targeted lead generation campaigns, collaborating with the marketing team to create tailored sales materials, and analyzing lead generation data to optimize performance.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the role?
• How does the sales team collaborate and support each other in achieving targets?
• What opportunities are there for professional development and growth within the company?
• How does Radius support employees in maintaining a healthy work-life balance?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Key questions to ask during the interview for the Lead Generation Executive role could include inquiries about the day-to-day responsibilities, team collaboration, professional development opportunities, work-life balance, and the role's priorities in the first few months.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your sales or lead generation achievements to demonstrate your abilities
• Research Radius and the telecoms industry to show your enthusiasm and understanding of the role
• Follow up with the Radius talent team via talent@radius.com if you have any questions about the role or the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.