Lead Generation Manager

📌 Core Information

🔹 Job Title: Lead Generation Manager

🔹 Company: Renuity (Mad City Windows & Baths)

🔹 Location: Albany, Troy, Green Island, NY

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of door-to-door marketers to drive lead generation and local awareness
• Recruiting, staffing, training, coaching, and motivating team members
• Attending weekly meetings with the management team to provide reporting and ROI metrics
• Being the face of Mad City Windows & Baths while becoming a fearless face-to-face communicator

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills, as well as the ability to multitask and prioritize. Previous experience in face-to-face marketing or lead setting, along with prior leadership experience, is essential for success in this position.

📋 Key Responsibilities

✅ Lead a team of door-to-door marketers to drive lead generation and local awareness

✅ Recruit, staff, train, coach, and motivate team members to achieve business objectives

✅ Attend weekly meetings with the management team to provide reporting and ROI metrics

✅ Be the face of Mad City Windows & Baths, representing the company professionally and becoming a fearless face-to-face communicator

ASSUMPTION: This role involves a significant amount of travel and face-to-face interactions with potential customers. Strong communication and interpersonal skills are crucial for success in this position.

🎯 Required Qualifications

Education: High school diploma or equivalent (Bachelor's degree preferred)

Experience: 2-5 years of experience in face-to-face marketing, lead setting, or a related field. Prior leadership experience is required.

Required Skills:

• Valid Driver's License
• Face-to-face marketing or lead setting experience
• Prior leadership experience
• Excellent communication and interpersonal skills
• Ability to multitask and prioritize
• Experience building/recruiting a team of high-level performers

Preferred Skills:

• Bilingual or multilingual skills
• Experience with CRM software
• Knowledge of the home improvement industry

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $75,000 - $150,000+ per year, depending on performance

Benefits:

• Health, dental, vision, and life insurance
• 401(k) match
• Paid holidays
• PTO available on day 1
• Unlimited growth opportunities

Working Hours: Full-time, with flexible hours based on business needs

ASSUMPTION: The salary range provided is based on the company's stated average manager earnings and the potential for above-average managers to earn upwards of $150,000 per year.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: 1,001-5,000 employees (Renuity), with a local team in the Albany, Troy, Green Island, NY area

Founded: Renuity was founded in 2018, with Mad City Windows & Baths being a proud company of the Renuity family

Company Description:

• Renuity is a national home improvement company that combines local expertise with national brand strength
• Mad City Windows & Baths is a trusted home renovation company with a winning mentality and a commitment to growth
• Renuity offers unparalleled career opportunities, with 100% of current marketing leaders starting in entry-level roles

Company Specialties:

• Home improvement and renovation services
• Window and bath installation
• Expert local teams and collaborative project management

Company Website: renuityhome.com

ASSUMPTION: Renuity and its affiliates are committed to equal opportunity and embrace diversity and inclusion of all team members.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the management team and is responsible for leading a team of door-to-door marketers

Work Arrangement: On-site, with a focus on face-to-face interactions with potential customers and team members

Growth Opportunities:

• Advancement to senior management or leadership roles within the company
• Expansion of responsibilities based on performance and business needs
• Opportunities to work with and learn from experienced professionals in the home improvement industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop leadership skills.

🌍 Location & Work Environment

Office Type: Local office in Green Island, NY, with a focus on face-to-face interactions in the surrounding area

Office Location(s): Green Island, NY

Geographic Context:

• Albany, Troy, and Green Island are located in the Capital District of New York, with a combined population of over 800,000
• The area offers a mix of urban and suburban environments, with a diverse range of neighborhoods and communities
• The Capital District has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Full-time, with flexible hours based on business needs and team member availability

ASSUMPTION: This role requires a valid driver's license and the ability to travel throughout the local area to meet with potential customers and team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Leadership and management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on face-to-face marketing, lead setting, and leadership roles
• Tailor your cover letter to the specific role and company, emphasizing your fit with the company's values and culture
• Prepare examples of your leadership and communication skills, as well as your ability to multitask and prioritize

ATS Keywords: Lead Generation, Team Leadership, Communication, Interpersonal Skills, Multitasking, Recruiting, Training, Coaching, Marketing, Canvassing, Face-to-Face Marketing, Lead Setting

ASSUMPTION: The application process may vary based on the specific needs of the company and the hiring manager. Applicants should be prepared to demonstrate their relevant skills and experience throughout the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing)
• Project management software (e.g., Asana, Trello, or Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the needs of the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Fast-paced and dynamic environment
• Focus on face-to-face interactions and relationship-building
• Strong emphasis on leadership, communication, and interpersonal skills

Self-Assessment Questions:

• Do you have experience leading a team in a fast-paced, dynamic environment?
• Are you comfortable with face-to-face interactions and relationship-building?
• Do you have strong communication and interpersonal skills, with the ability to multitask and prioritize?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing a team of door-to-door marketers in a fast-paced, dynamic environment
• Adapting to changing business needs and priorities
• Dealing with rejection and overcoming objections from potential customers
• Balancing the demands of leading a team and meeting business objectives

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other lead generation and management positions, but with a focus on face-to-face marketing and door-to-door canvassing
• Compared to other management roles, this position requires a higher level of face-to-face communication and interpersonal skills
• Career paths in this role may include advancement to senior management or leadership positions within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other lead generation and management positions in the industry.

📝 Sample Projects

• Developing and implementing a lead generation strategy for a new market or product line
• Recruiting, training, and coaching a team of door-to-door marketers to achieve business objectives
• Analyzing and optimizing lead generation campaigns to improve ROI and drive business growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to lead generation and customer acquisition?
• How does the management team support and empower its leaders to achieve business objectives?
• What opportunities are there for growth and advancement within the company?
• How does the company measure and track the performance of its lead generation efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should tailor their questions to the specific role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting link
• Customize your resume to highlight your relevant experience and skills, with a focus on face-to-face marketing, lead setting, and leadership roles
• Tailor your cover letter to the specific role and company, emphasizing your fit with the company's values and culture
• Prepare examples of your leadership and communication skills, as well as your ability to multitask and prioritize
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.