📌 Core Information
🔹 Job Title: Lead Generation Manager
🔹 Company: Softermii
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing outbound outreach workflows using automation tools
- Launching and optimizing outreach campaigns across multiple channels
- Qualifying and scheduling intro calls for the sales team
- Regularly reporting on lead generation performance and collaborating on strategy improvement
ASSUMPTION: This role requires a proactive, creative, and strategic mindset with a strong focus on lead generation and management.
📋 Key Responsibilities
✅ Build and manage outbound outreach workflows using tools like Smartlead, Clay, Apollo, and LinkedIn automation
✅ Launch and optimize outreach campaigns (email and LinkedIn) with the help of the marketing department and clear ICP strategy
✅ Oversee and improve leadgen flows through all active channels (LinkedIn, email, Upwork, inbound)
✅ Track and manage leads in HubSpot with clear segmentation and tagging
✅ Generate strategies for Upwork, outreach, target segmentation, and market testing
✅ Improve Upwork account performance by refining proposals and defining new approaches
✅ Identify and validate lead opportunities, qualify them, and schedule intro calls for the sales team
✅ Regularly report on leadgen performance and collaborate on strategy improvement
✅ Stay up-to-date with trends and tools in automation, personalization, and lead generation
ASSUMPTION: This role involves a high level of independence and requires strong self-organization, attention to detail, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of proven experience in B2B lead generation for IT/software services
Required Skills:
- Proven experience with LinkedIn outreach, Upwork, email automation, and lead databases
- Good writing skills for short-form messages and sequences
- Deep understanding of CRM tools (HubSpot preferred) and automation platforms (Clay, Smartlead, Apollo, etc.)
- Ability to work independently, track KPIs, and take ownership of funnel performance
- High level of self-organization, attention to detail, and communication skills
- Fluent English — B2+/C1 level, both written and spoken
Preferred Skills:
- Experience setting up ICP-based strategies
- Knowledge of sales funnels and conversion tracking
- Familiarity with analytics/reporting tools
ASSUMPTION: Candidates should have a strong background in B2B lead generation and be comfortable working with various tools and platforms.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on industry standards for a Lead Generation Manager with 2-5 years of experience in the IT services industry)
Benefits:
- 21 working days off
- 5 sick leaves
- 50% coverage of course costs
- Individual development plan
- Mentoring from seniors and leaders
- Referral bonus system
- Volunteer opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Lead Generation Manager with the required experience level and location. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 51-200 employees (Mid-size company with a team of over 120 specialists from 6 countries)
Founded: 2014 (Over 8 years of experience in web and mobile application development)
Company Description:
- Softermii is an outsourcing/outstaffing company specializing in web and mobile application development
- The company has withstood multiple challenges, including the COVID-19 pandemic and war aggression against Ukraine, and has secured sustainable development processes
- Softermii adds new projects to its portfolio daily in areas such as healthcare, real estate, livestream e-commerce, fintech, and real-time communications
- The company develops its own solutions to help customers get faster applications for video or audio calls and real estate with 3D visualization
Company Specialties:
- Web Development
- Android
- iOS
- QA
- Mobile development
- UI/UX design
- ASP.Net Core
- .NET
- Swift
- Kotlin
- DevOps
- React Native
- Figma
- React
- Angular
- MVP Development
- and Integrations
Company Website: https://www.softermii.com/
ASSUMPTION: Softermii is a well-established company with a strong focus on web and mobile application development, offering a wide range of services and specialties.
📊 Role Analysis
Career Level: Middle/Senior (Requires 2-5 years of experience in B2B lead generation)
Reporting Structure: Reports directly to the Leadgen Team Lead and works closely with the Sales Manager, Head of Sales, and Marketing Team Lead
Work Arrangement: Remote (Solely) with flexible working hours and the option to work from the office if preferred
Growth Opportunities:
- Potential career growth within the business development team or other departments
- Opportunities to take on more responsibilities and advance to a senior or management role
- Chance to work on diverse projects and gain experience in various aspects of lead generation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely) with the option to work from the office if preferred
Office Location(s): Los Angeles, California (Headquarters)
Geographic Context:
- Los Angeles, California, is the headquarters of Softermii, with a team of over 120 specialists from 6 countries
- The company has withstood multiple challenges, including the COVID-19 pandemic and war aggression against Ukraine, and has secured sustainable development processes
- Softermii offers a flexible work arrangement, allowing employees to work remotely or from the office as preferred
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The remote work environment offers a high degree of flexibility and independence, with the option to work from the office if preferred.
💼 Interview & Application Insights
Typical Process:
- Initial call to discuss the role and assess cultural fit
- HR interview to evaluate skills and experience
- Technical interview with the Leadgen Team Lead to assess relevant skills
- Final interview with the Head of Sales to discuss the role and make a hiring decision
Key Assessment Areas:
- Lead generation strategies and experience with various tools
- Communication and self-organization skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant lead generation experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to lead generation strategies and problem-solving
- Showcase your understanding of the company and its values during the interview
- Be ready to discuss your approach to lead generation and how you stay up-to-date with industry trends
ATS Keywords: Lead Generation, B2B, LinkedIn Outreach, Email Automation, CRM Tools, Self-Organization, Communication Skills, Attention to Detail
ASSUMPTION: The interview process will focus on assessing the candidate's lead generation experience, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Jira
- Confluence
- HubSpot
- Smartlead
- Clay
- Apollo
- LinkedIn automation tools
ASSUMPTION: The tools listed are essential for the role and will be used daily to manage lead generation activities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Succeed Without (L) imitations
- Turn any idea into a valuable product
- Move from a regular outsourcing business to an ecosystem of outsourcing, education, and product development companies
Work Style:
- Proactive and creative with strategy
- Confident managing outbound and inbound lead generation strategies
- High level of self-organization, attention to detail, and communication skills
- Ability to work independently and take ownership of funnel performance
Self-Assessment Questions:
- Do you align with the company's mission to succeed without limitations and turn any idea into a valuable product?
- Are you comfortable working independently and taking ownership of funnel performance?
- Do you have a proactive and creative approach to strategy, with a strong focus on lead generation?
ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing multiple lead generation channels and workflows simultaneously
- Keeping up with industry trends and tools in automation, personalization, and lead generation
- Balancing the need for personalization in outreach campaigns with the requirement to manage a high volume of leads
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: The role may present challenges related to managing multiple channels, staying up-to-date with industry trends, and balancing personalization with volume. Additionally, working remotely may require strong self-motivation and time management skills.
📈 Similar Roles Comparison
- Unlike traditional sales roles, this position focuses primarily on lead generation and qualification, rather than closing deals
- Compared to other lead generation roles, this position requires a strong focus on outbound outreach and automation tools
- Career path comparison: This role can lead to senior or management positions within the business development team or other departments
ASSUMPTION: This role differs from traditional sales roles and other lead generation positions in its focus on outbound outreach and automation tools. It offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and optimizing an outbound outreach workflow using Smartlead, Clay, Apollo, and LinkedIn automation tools
- Launching and managing an email and LinkedIn outreach campaign with a clear ICP strategy
- Improving Upwork account performance by refining proposals and defining new approaches
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the role, focusing on lead generation strategies and automation tools.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the lead generation team collaborate with the sales team, and what are the expectations for handoffs?
- What are the most significant challenges faced by the lead generation team, and how can this role help address them?
- How does the company support the professional development of its employees, particularly in the area of lead generation?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help you understand the role's expectations, challenges, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant lead generation experience and achievements
- Prepare a cover letter showcasing your understanding of the role and company
- If applicable, prepare examples of your lead generation strategies and campaigns
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
