📌 Core Information
🔹 Job Title: Lead Generation Marketing Manager - Payments - Vice President
🔹 Company: JPMorgan Chase & Co.
🔹 Location: Plano, TX, USA
🔹 Job Type: Full Time, On-site
🔹 Category: Marketing, Sales
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive lead generation strategies for Merchant Services
- Collaborating with marketing and sales teams to identify and engage potential customers
- Utilizing various channels and tactics to generate high-quality leads
- Analyzing lead generation metrics to optimize strategies and improve conversion rates
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in lead generation or related fields. Familiarity with the financial services industry and merchant services is essential.
📋 Key Responsibilities
✅ Develop and implement comprehensive lead generation strategies aligned with Merchant Services sales and marketing goals
✅ Identify target markets and client segments to focus lead generation efforts
✅ Utilize various channels, including digital marketing, social media, email campaigns, and events, to generate high-quality leads
✅ Implement lead scoring and qualification processes to prioritize leads for the sales team
✅ Work closely with the marketing team to create compelling content and campaigns that attract potential customers
✅ Collaborate with the sales team to ensure seamless lead handoff and follow-up
✅ Analyze lead generation metrics and performance data to assess the effectiveness of strategies and campaigns, provide insights and recommendations for continuous improvement
✅ Use data-driven insights to optimize lead generation efforts and improve conversion rates
✅ Leverage CRM systems and lead generation tools to track, manage, and analyze leads
✅ Stay updated on industry trends and emerging technologies to enhance lead generation capabilities
✅ Prepare and present regular reports on lead generation activities, performance, and outcomes to senior management
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or equivalent experience
Experience: 5+ years in lead generation, sales, or marketing, with a track record of success
Required Skills:
- Strong knowledge of the financial services industry, products, and services, merchant services/payments background
- Excellent communication skills with individuals at all levels, internally and externally
- Ability to build relationships with clients and internal partners and influence others to achieve desired outcomes
- Uses sound judgment to offer comprehensive and customized solutions that best meet strategic objectives; able to identify and recommend appropriate alternatives when traditional solutions do not apply
- Proficiency in CRM software and lead generation tools
- Knowledge of digital marketing techniques and tools, familiarity with marketing automation platforms
- Analytical mindset with the ability to interpret data and make informed decisions
- Creative thinker with the ability to develop innovative lead generation strategies
- Highly proficient in MS Office tools including Outlook, Excel, Word, and PowerPoint
Preferred Skills:
- Bachelor's degree in Marketing, Business Administration, or equivalent experience
ASSUMPTION: Given the role's focus on lead generation and sales, candidates with a proven track record in these areas are highly desirable. Familiarity with the financial services industry and merchant services is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Vice President-level role in Marketing with 5-10 years of experience in the financial services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition assistance
- Employee discounts on various products and services
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: JPMorgan Chase & Co. is a global financial services firm with operations in over 100 markets. It offers a wide range of financial services, including consumer and commercial banking, investment banking, asset management, and private banking.
Company Size: With over 243,000 employees, JPMorgan Chase is one of the largest financial institutions in the world. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: JPMorgan Chase traces its roots back to 1799 in New York City, with a rich history of innovation and growth.
Company Description:
- JPMorgan Chase is committed to driving growth and improving the financial health of its customers and communities
- The company is dedicated to creating a diverse and inclusive workplace that values the unique backgrounds and experiences of its employees
- JPMorgan Chase is focused on responsible business practices and sustainability, aiming to create long-term value for shareholders while positively impacting society
Company Specialties:
- Consumer & Community Banking
- Corporate and Investment Bank
- Asset Management
- Private Banking
- Commercial Banking
Company Website: www.jpmorganchase.com
ASSUMPTION: Working at JPMorgan Chase offers opportunities to collaborate with talented professionals, work on high-impact projects, and grow both personally and professionally.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant experience and responsibility in lead generation and marketing.
Reporting Structure: The Lead Generation Marketing Manager reports directly to the Head of Merchant Services Marketing and works closely with the sales team, marketing team, and other stakeholders.
Work Arrangement: This role is on-site, with the primary office location in Plano, TX. However, some flexibility for remote work may be available for specific tasks or projects.
Growth Opportunities:
- Potential career progression within the marketing or sales functions
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: Given the company's size and diverse range of services, there are ample opportunities for career growth and development within JPMorgan Chase.
🌍 Location & Work Environment
Office Type: The primary office for this role is in Plano, TX, with a modern and collaborative work environment.
Office Location(s): 270 Park Avenue, New York, NY 10017-2014, US; 101 Duncan Mill Road, Toronto, ON M3B1Z3, CA; 2200 Ross Ave, Dallas, TX 75201, US; Kadubeesanahalli Circle, Bengaluru, Karnataka 560103, IN; 370 S Cleveland Ave, Westerville, OH 43081, US; 100 N Tampa St, Tampa, FL 33602, US; 4 Metrotech Center, Brooklyn, NY 11201, US; 25 Bank Street, London, England E14 5, GB
Geographic Context:
- Plano, TX, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living with a relatively low cost of living compared to other major US cities
- The area is home to a diverse range of industries, including finance, technology, and healthcare
- Plano has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines. Occasional overtime may be required to meet project goals or deadlines.
ASSUMPTION: The work environment at JPMorgan Chase is dynamic and fast-paced, with a strong focus on collaboration and innovation. Employees are expected to be adaptable and responsive to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the Head of Merchant Services Marketing
- Background check and offer extension
Key Assessment Areas:
- Lead generation strategies and tactics
- Industry knowledge and understanding of merchant services
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your lead generation experience and achievements in your resume and cover letter
- Demonstrate your understanding of the financial services industry and merchant services in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities
- Research JPMorgan Chase's company culture and values to ensure a strong fit
ATS Keywords: Lead Generation, Marketing, Sales, Financial Services, Merchant Services, CRM, Digital Marketing, Strategic Planning, Stakeholder Management, Data Analysis, Project Management
ASSUMPTION: The application process at JPMorgan Chase is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to provide specific examples of their achievements and demonstrate their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Lead generation tools (e.g., Marketo, Pardot, HubSpot)
- Marketing automation platforms (e.g., Eloqua, Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in CRM software, lead generation tools, and marketing automation platforms is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting Our Clients First
- Living Our Values
- Fostering a Culture of Inclusion
- Acting with Integrity
- Managing Risk Effectively
- Striving for Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Data-driven and analytical
- Strategic and innovative
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you demonstrate putting clients first in your lead generation strategies?
- Can you provide an example of a time when you lived JPMorgan Chase's values in a professional setting?
- How do you foster a culture of inclusion in your team dynamics and collaboration efforts?
- Describe a situation where you had to manage risk effectively in a lead generation campaign
- How do you strive for excellence in your lead generation efforts, and how do you measure success?
ASSUMPTION: JPMorgan Chase values diversity, inclusion, and collaboration. Candidates should be able to demonstrate their ability to work effectively in a team environment and contribute to a positive, inclusive culture.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with industry trends and emerging technologies in lead generation and marketing
- Balancing the need for data-driven decision-making with the need for quick, agile execution
- Navigating a large, complex organization with multiple teams and departments
- Adapting to changes in company strategy, priorities, or market conditions
ASSUMPTION: Working at JPMorgan Chase offers numerous opportunities for career growth and development, but also presents challenges related to the size and complexity of the organization, as well as the fast-paced nature of the financial services industry.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers a higher level of responsibility and strategic focus, with a broader scope of influence across the organization
- In the financial services industry, lead generation roles often require a strong understanding of the industry and its products, as well as the ability to navigate complex regulatory environments
- Career progression in lead generation roles can lead to senior marketing or sales positions, as well as potential transitions into related fields such as product management or business development
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, making it an attractive opportunity for experienced lead generation professionals looking to advance their careers in the financial services industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate high-quality leads for a new merchant services product
- Analyzing lead generation data to identify trends, optimize campaigns, and improve conversion rates
- Collaborating with the sales team to refine lead scoring and qualification processes, ensuring seamless lead handoff and follow-up
- Creating and presenting a comprehensive report on lead generation activities, performance, and outcomes to senior management
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the lead generation marketing manager role at JPMorgan Chase.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation strategies and their effectiveness?
- How does the marketing team collaborate with the sales team to ensure seamless lead handoff and follow-up?
- What are the most significant challenges facing the lead generation efforts for Merchant Services, and how can this role address them?
- How does this role contribute to the overall growth and success of Merchant Services, and what are the key performance indicators for success?
- What opportunities exist for career growth and development within the marketing or sales functions at JPMorgan Chase?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lead generation experience and achievements, as well as your understanding of the financial services industry and merchant services
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities
- Research JPMorgan Chase's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
