Lead Generation Rep

📌 Core Information

🔹 Job Title: Lead Generation Representative

🔹 Company: Magneto & Diesel Injector Service Inc

🔹 Location: Saginaw, MI, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Sales & Business Development

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Prospecting and lead generation through outbound calls
• Building rapport and engaging customers to understand their needs
• Qualifying leads and passing them on to the sales team
• Collaborating with sales representatives to improve processes and generate new lead ideas
• Documenting call findings and updating information in NetSuite

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well in a team environment. The ideal candidate will be comfortable working in a fast-paced environment and meeting deadlines.

📋 Key Responsibilities

✅ Place outgoing calls to customers and prospects to generate leads

✅ Build rapport and engage customers to understand their needs and generate interest in HHP's unique selling points

✅ Qualify leads and pass them on to the designated Level 3 Sales Representative

✅ Contact inactive customers to re-engage and reconvert them

✅ Conduct follow-up calls with customers and direct prospect inquiries as needed

✅ Meet weekly with assigned Level 3 Sales Representatives to review issues, develop solutions, update scripts, and generate new lead ideas

✅ Record call findings, schedule future calls, and update information in NetSuite

✅ Document weekly problem logs and escalate issues to management using work variance tools

✅ Complete weekly Toggl reports and provide KPIs as requested by management

✅ Attend weekly general management meetings and daily check-ins

✅ Review and respond to company emails on a daily basis

✅ Complete special project tasks that advance HHP marketing and sales efforts

ASSUMPTION: This role involves a significant amount of phone communication, so strong verbal communication skills are essential. The ideal candidate will also be comfortable using a CRM system like NetSuite to track leads and customer interactions.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: Entry-level (0-2 years) experience in sales, customer service, or a related field

Required Skills:

• Excellent written and oral communication skills
• Strong interpersonal skills
• High attention to detail
• Ability to meet deadlines in a fast-paced environment
• Basic computer skills and experience using Microsoft Office suite
• Successful completion of pre-employment background and drug screening

Preferred Skills:

• Experience using NetSuite or a similar CRM system
• Sales or lead generation experience
• Fluency in a second language (Spanish)

ASSUMPTION: While not explicitly stated, having experience in sales or lead generation would be beneficial for this role. Additionally, being fluent in a second language could be an asset when engaging with a diverse customer base.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level sales roles in Saginaw, MI)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: 40 hours per week, Monday - Friday, with some flexibility for daily check-ins and meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales roles in Saginaw, MI. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Aftermarket automotive parts and services

Company Size: Medium (41 branch locations and 25 outside sales team members)

Founded: 1939, with a rich history in remanufacturing innovation and partnerships with leading OEMs and manufacturers

Company Description:

• Magneto & Diesel Injector Service Inc (M&D) is a leading provider of remanufactured and new automotive parts, focusing on fuel injectors, fuel pumps, diesel engine cylinder heads, blocks, crankshafts, and connecting rods
• M&D also stocks a complete assortment of turbos, inframe overhaul kits, filtration, and aftertreatment parts, including DPFs, DOCs, EGRs, sensors, and other engine parts
• With a strong remanufacturing heritage and close partnerships with key suppliers, M&D offers unique insights into diesel engine failure analysis and parts, making it a unique player in the industry

Company Specialties:

• Remanufacturing of automotive parts
• Partnerships with leading OEMs and manufacturers
• Aftermarket support for diesel engines

Company Website: mdparts.com

ASSUMPTION: Magneto & Diesel Injector Service Inc is a well-established company with a strong focus on remanufacturing and partnerships. This role offers the opportunity to work in a dynamic and growing industry with a company that has a solid reputation and a long history of success.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the sales team

Reporting Structure: The Lead Generation Representative will report directly to the Sales Manager and collaborate closely with the Level 3 Sales Representatives

Work Arrangement: On-site, with a focus on outbound calls and customer engagement

Growth Opportunities:

• Advancement to a Level 3 Sales Representative role as skills and experience develop
• Expansion into other areas of the business, such as account management or business development
• Opportunities to work with key OEM and manufacturer partners

ASSUMPTION: This role offers a clear path for growth and development within the sales team. The ideal candidate will be eager to learn and take on new challenges as their skills and experience evolve.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional work environment

Office Location(s): Saginaw, MI, USA

Geographic Context:

• Saginaw is a mid-sized city in Michigan, with a population of approximately 50,000 people
• The city is located along the Saginaw River and offers a mix of urban and outdoor recreational opportunities
• The cost of living in Saginaw is relatively low compared to other major metropolitan areas in the United States

Work Schedule: Monday - Friday, with some flexibility for daily check-ins and meetings

ASSUMPTION: The work environment at Magneto & Diesel Injector Service Inc is professional and collaborative, with a focus on teamwork and customer engagement. The ideal candidate will be comfortable working in an office setting and be able to thrive in a fast-paced, dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Sales Manager and a Level 3 Sales Representative
• Background and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and phone presence
• Problem-solving abilities and attention to detail
• Sales acumen and customer engagement skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your communication skills, sales experience, and any relevant industry knowledge
• Prepare for behavioral interview questions that focus on your sales experience, customer engagement, and problem-solving skills
• Research the company and industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Lead generation, sales, customer engagement, outbound calls, prospecting, CRM, NetSuite, attention to detail, communication skills, teamwork, collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your resume and cover letter to highlight your relevant skills and experience. Additionally, preparing for behavioral interview questions will help you demonstrate your fit for the role and stand out to the hiring manager.

🛠️ Tools & Technologies

• NetSuite (CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Phone and computer with internet access

ASSUMPTION: The ideal candidate will be comfortable using a CRM system like NetSuite to track leads and customer interactions. Additionally, strong computer skills and proficiency in Microsoft Office Suite are essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Team-oriented and collaborative
• Results-driven and focused on achieving goals
• Adaptable and able to thrive in a fast-paced environment
• Strong communication skills and the ability to build rapport with customers

Self-Assessment Questions:

• Do you have strong communication skills and the ability to build rapport with customers?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a team-oriented, collaborative work environment?
• Are you results-driven and focused on achieving goals?

ASSUMPTION: The ideal candidate for this role will be a strong communicator with a results-driven attitude and a collaborative work style. They will be comfortable working in a fast-paced environment and be able to thrive in a team-oriented setting.

⚠️ Potential Challenges

• Handling rejection and maintaining a positive attitude when engaging with prospects
• Meeting daily and weekly sales targets and KPIs
• Adapting to a fast-paced, dynamic work environment
• Managing a high volume of outbound calls and maintaining productivity

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, dynamic sales environment. They will be resilient, results-driven, and focused on achieving their goals.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers the opportunity to work with a well-established company in the aftermarket automotive parts and services industry
• This role focuses on outbound calls and customer engagement, whereas some other lead generation roles may focus more on inbound leads or digital marketing efforts
• Career progression in this role may involve advancing to a Level 3 Sales Representative position or exploring other opportunities within the company

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry with a company that has a solid reputation and a long history of success. The ideal candidate will be eager to learn and take on new challenges as their skills and experience develop.

📝 Sample Projects

• Developing and implementing a new lead generation script to improve customer engagement and conversion rates
• Analyzing lead generation data to identify trends and optimize outbound call strategies
• Collaborating with the sales team to create targeted marketing campaigns to re-engage inactive customers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the sales team and the company?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the opportunities for growth and development. It will also demonstrate your enthusiasm and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job posting
• Tailor your resume and cover letter to highlight your communication skills, sales experience, and any relevant industry knowledge
• Prepare for behavioral interview questions that focus on your sales experience, customer engagement, and problem-solving skills
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.