Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Charger Logistics Inc

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Truck Transportation

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation efforts to identify new business opportunities and nurture existing accounts
• Managing the end-to-end lead generation cycle, including market research, account mapping, outreach, qualification, and handoff to sales
• Executing high-volume cold outreach to uncover and qualify potential clients
• Building a steady pipeline of sales-ready leads using a multi-channel prospecting approach
• Collaborating with Enterprise Account Executives to develop strategic account plans and accelerate lead conversion

ASSUMPTION: This role requires a proactive, results-driven individual with strong communication skills and a hunter mentality to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Drive lead generation efforts by identifying new business opportunities and nurturing existing accounts

✅ Manage the end-to-end lead generation cycle, including market research, account mapping, outreach, qualification, and handoff to sales

✅ Execute high-volume cold outreach (calls, emails, LinkedIn, social media) to engage prospects and spark interest in the company's offerings

✅ Build a steady pipeline of sales-ready leads using a multi-channel prospecting approach, including campaigns, networking, and referrals

✅ Work closely with Enterprise Account Executives to develop strategic account plans and accelerate lead conversion

✅ Maintain accurate and up-to-date records in the CRM to track lead activity and engagement history

✅ Create sales support materials, including presentations and proposals, to move qualified leads further down the funnel

✅ Attend industry events, trade shows, and networking functions to generate new leads, stay informed on trends, and increase brand visibility

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and priorities effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: Proven track record in new business development with a strong focus on cold calling, setting appointments, presenting, and meeting with potential customers, pricing, proposals through to 'closing the deal'

Required Skills:

• Strong online research and lead prospecting skills
• Proficiency in MS Office, Google Suite, and CRM software
• Initiative-taking, results-oriented with a positive and outgoing personality
• Enthusiastic collaborator and a self-starter
• Hunter mentality
• Confident communicator via phone and e-mail; strong verbal and written communication skills

Preferred Skills:

• Experience in the truck transportation industry
• Fluency in a second language

ASSUMPTION: Candidates with relevant industry experience and a proven track record in lead generation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Lead Generation Specialist with 2-5 years of experience in the truck transportation industry in Charlotte, NC)

Benefits:

• Career Growth
• Health Benefits

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for industry events and trade shows)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charger Logistics Inc operates in the truck transportation industry, focusing on dedicated truckloads, expedited freight, temperature-controlled solutions, specialized haul, brokerage, and drayage.

Company Size: Charger Logistics Inc has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: Charger Logistics Inc was founded in the early 2000s and has since grown to own a fleet of over eight-hundred trucks and two-thousand trailers, including reefers, dry vans, chassis, flat beds, step decks, and more.

Company Description:

• Charger Logistics'​ strives to offer the best client-focused logistics solution, starting with flexibility in various safe and efficient solutions for all product sizes, weights, and sensitivities
• The company's network and fleet size allow them to offer clients what they need every time, with minimal limits
• Charger Logistics is committed to its clients and has grown significantly since its founding, from owning a single truck to owning a fleet of over eight-hundred trucks

Company Specialties:

• Dedicated Truckloads
• Expedited Freight
• Temperature Controlled Solutions
• Specialized Haul
• Brokerage
• Drayage

Company Website: http://www.chargerlogistics.com

ASSUMPTION: Charger Logistics Inc values flexibility, client focus, and continuous growth, providing an entrepreneurial-minded environment that welcomes and supports individual ideas and strategies.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in lead generation, business development, or a related field.

Reporting Structure: The Lead Generation Specialist will report directly to the Sales Manager and work closely with Enterprise Account Executives.

Work Arrangement: This is an on-site position based in Charlotte, North Carolina, with the expectation of attending industry events, trade shows, and networking functions as needed.

Growth Opportunities:

• Progression into a sales or account management role
• Expanding responsibilities and leading a team as the company grows
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: The Charlotte office is a modern, professional environment with a collaborative and energetic atmosphere.

Office Location(s): 25 Production Road, Brampton, Ontario L6T4N8, CA

Geographic Context:

• Charlotte is the most populous city in North Carolina and the 17th most populous city in the United States
• The city is a major U.S. financial center and is considered the eastern gateway to the Piedmont region
• Charlotte is home to the headquarters of Bank of America, Wells Fargo, and other major financial institutions

Work Schedule: The work schedule is primarily Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for industry events and trade shows.

ASSUMPTION: The Charlotte office provides a professional and collaborative work environment that supports the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Sales Manager and/or Enterprise Account Executives
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Lead generation strategies and techniques
• Cold outreach and communication skills
• CRM software proficiency
• Industry knowledge and understanding of Charger Logistics' services
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the truck transportation industry and Charger Logistics' services
• Prepare examples of successful lead generation campaigns and strategies you've implemented in the past
• Show enthusiasm for the role and the company's growth opportunities

ATS Keywords: Lead Generation, Business Development, Cold Calling, Account Mapping, Market Research, CRM Software, Communication Skills, Sales Support, Networking, Prospecting, Initiative, Collaboration, Results Orientation, Presentation Skills, Proposal Creation, Relationship Management

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's current hiring needs.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Suite (Gmail, Google Drive, Google Docs)
• LinkedIn Sales Navigator
• Social media platforms (e.g., Twitter, Facebook, Instagram)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific CRM and sales enablement platforms.

👔 Cultural Fit Considerations

Company Values:

• Client Focus
• Flexibility
• Growth
• Collaboration
• Initiative

Work Style:

• Proactive and results-driven
• Collaborative and team-oriented
• Adaptable and resilient
• Entrepreneurial-minded
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record in lead generation and business development?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong communication skills and the ability to build relationships with clients and prospects?
• Are you proactive, results-driven, and able to work independently?
• Do you align with Charger Logistics' company values and work style?

ASSUMPTION: Candidates who demonstrate a strong fit with Charger Logistics' company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing a high volume of cold outreach and maintaining a positive attitude
• Adapting to a fast-paced, dynamic work environment
• Balancing multiple priorities and managing time effectively
• Developing a deep understanding of the truck transportation industry and Charger Logistics' services
• Meeting and exceeding sales targets and lead generation goals

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and the support provided by Charger Logistics Inc.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers a competitive salary range and opportunities for career growth within a dynamic and expanding organization
• This role requires a strong understanding of the truck transportation industry and Charger Logistics' services, which may differ from other lead generation positions in different industries
• Career progression in this role may involve transitioning into a sales or account management position, with the potential to lead a team as the company grows

ASSUMPTION: Candidates should research similar roles in the truck transportation industry to better understand the unique aspects of this position and the opportunities it offers.

📝 Sample Projects

• Developing and executing a cold outreach campaign to generate leads for a new service offering
• Attending an industry event or trade show to network with potential clients and gather market intelligence
• Creating a strategic account plan for a key client, including lead generation strategies and tactics
• Analyzing lead generation data to identify trends, optimize campaigns, and improve overall performance

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Charger Logistics support the growth and development of its employees?
• What are the most successful lead generation strategies and tactics used by the current team?
• How does this role contribute to the overall success of the sales department and the company?
• What are the key challenges facing the truck transportation industry, and how does Charger Logistics differentiate itself from competitors?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the opportunities and challenges associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns and strategies you've implemented in the past
• Research the truck transportation industry and Charger Logistics' services to demonstrate your understanding of the business
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.