Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Charger Logistics Inc

🔹 Location: Brampton, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Logistics & Supply Chain

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation efforts to identify new business opportunities and nurture existing relationships
• Managing the end-to-end lead generation cycle, from market research to handoff to sales
• Executing high-volume cold outreach to uncover and qualify potential clients
• Collaborating with Enterprise Account Executives to develop strategic account plans
• Attending industry events and trade shows to generate new leads and increase brand visibility

ASSUMPTION: This role requires a proactive and results-driven individual with a strong focus on new business development. The ideal candidate will have a proven track record in lead generation and a hunter mentality.

📋 Key Responsibilities

✅ Drive lead generation efforts by identifying and targeting new business opportunities while nurturing relationships with existing accounts

✅ Manage the end-to-end lead generation cycle, including market research, account mapping, outreach, qualification, and handoff to sales

✅ Initiate outbound communication (calls, emails, LinkedIn, social media) to engage prospects and spark interest in the company's offerings

✅ Execute high-volume cold outreach daily to uncover and qualify potential clients

✅ Build a steady pipeline of sales-ready leads using a multi-channel prospecting approach, including campaigns, networking, and referrals

✅ Work closely with Enterprise Account Executives to develop strategic account plans and accelerate lead conversion

✅ Maintain accurate and up-to-date records in the CRM to track lead activity and engagement history

✅ Create sales support materials, including presentations and proposals, to move qualified leads further down the funnel

✅ Attend industry events, trade shows, and networking functions to generate new leads, stay informed on trends, and increase brand visibility

ASSUMPTION: This role requires strong communication skills, initiative, and the ability to work collaboratively with the sales team to achieve results.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 2-5 years of experience in sales, marketing, or a related field with a proven track record in new business development

Required Skills:

• Proven track record in lead generation and new business development
• Strong online research and lead prospecting skills
• Proficiency in MS Office, Google Suite, and CRM software
• Initiative-taking, results-oriented with a positive and outgoing personality
• Enthusiastic collaborator and a self-starter
• Hunter mentality
• Confident communicator via phone and e-mail; strong verbal and written communication skills

Preferred Skills:

• Experience with sales enablement tools and platforms
• Familiarity with the logistics industry

ASSUMPTION: Candidates with relevant experience in sales or marketing, even without a formal degree, may be considered for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 CAD per year (Based on industry standards for a Lead Generation Specialist with 2-5 years of experience in the logistics industry)

Benefits:

• Competitive salary
• Career growth opportunities
• Health benefits

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for industry events and trade shows)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charger Logistics Inc. operates in the truck transportation industry, offering various logistics solutions such as dedicated truckloads, expedited freight, temperature-controlled solutions, specialized haul, brokerage, and drayage.

Company Size: Charger Logistics Inc. has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Charger Logistics Inc. was founded in the early 2000s and has since grown to own a fleet of over eight-hundred trucks and two-thousand trailers, demonstrating its commitment to expansion and success.

Company Description:

• Charger Logistics strives to offer the best client-focused logistics solutions, starting with flexibility and offering various safe and efficient solutions for all product sizes, weights, and sensitivities
• The company's network and fleet size allow it to offer clients what they need every time, with locations throughout North America
• Charger Logistics is committed to its clients and offers a wide range of services to meet their diverse needs

Company Specialties:

• Dedicated Truckloads
• Expedited Freight
• Temperature Controlled Solutions
• Specialized Haul
• Brokerage
• Drayage

Company Website: http://www.chargerlogistics.com

ASSUMPTION: Charger Logistics Inc. values flexibility, client focus, and continuous growth, providing an environment that supports employees' professional development.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in sales, marketing, or a related field.

Reporting Structure: The Lead Generation Specialist will report directly to the Sales Manager and collaborate closely with the Enterprise Account Executives.

Work Arrangement: This is an on-site role based in Brampton, Ontario, with flexibility for attending industry events and trade shows.

Growth Opportunities:

• Progression to a Senior Lead Generation Specialist or Sales role
• Expanding responsibilities and leading a team as the business grows
• Cross-functional collaboration and learning opportunities within the logistics industry

ASSUMPTION: This role offers opportunities for career growth and development within the company, as Charger Logistics Inc. continues to expand and succeed.

🌍 Location & Work Environment

Office Type: Charger Logistics Inc. operates a corporate office in Brampton, Ontario, with additional locations throughout North America.

Office Location(s): 25 Production Road, Brampton, Ontario L6T4N8, CA

Geographic Context:

• Brampton is a city in the Greater Toronto Area, offering a diverse and multicultural environment
• The city has a strong logistics and transportation industry, providing ample networking and growth opportunities
• Brampton offers a mix of urban and suburban living, with easy access to Toronto and other nearby cities

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for industry events and trade shows)

ASSUMPTION: The work environment at Charger Logistics Inc. is collaborative and supportive, with a focus on client satisfaction and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Sales Manager and/or Enterprise Account Executives
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Sales and lead generation experience
• Communication and interpersonal skills
• Problem-solving and initiative-taking abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your lead generation successes and challenges overcome
• Research Charger Logistics Inc. and the logistics industry to demonstrate your knowledge and enthusiasm
• Practice your sales pitch and be ready to discuss your approach to lead generation

ATS Keywords: Lead Generation, Business Development, Cold Calling, Account Mapping, Market Research, CRM Software, Communication Skills, Sales Support, Networking, Prospecting, Initiative, Collaboration, Results-Oriented, Presentation Skills, Proposal Writing, Social Media Engagement

ASSUMPTION: The application process at Charger Logistics Inc. is designed to assess candidates' sales and lead generation skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Suite (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Twitter, Facebook)
• Sales enablement tools (e.g., SalesLoft, Outreach, or DiscoverOrg)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific CRM and sales enablement platforms.

👔 Cultural Fit Considerations

Company Values:

• Client focus
• Flexibility
• Continuous improvement
• Collaboration
• Growth

Work Style:

• Proactive and results-driven
• Strong communicator and listener
• Adaptable and open to feedback
• Team player with a positive attitude
• Self-motivated and organized

Self-Assessment Questions:

• Do you have a proven track record in lead generation and new business development?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive on achieving results and exceeding targets?
• Are you a strong communicator with excellent interpersonal skills?
• Do you align with Charger Logistics Inc.'s company values and work style?

ASSUMPTION: Charger Logistics Inc. values candidates who demonstrate a strong work ethic, initiative, and a commitment to client satisfaction.

⚠️ Potential Challenges

• Managing a high volume of cold outreach and maintaining a positive attitude
• Adapting to a fast-paced and dynamic work environment
• Balancing lead generation efforts with strategic account planning and collaboration with the sales team
• Staying informed on industry trends and competitors
• Meeting and exceeding sales targets and KPIs

ASSUMPTION: The potential challenges in this role can be overcome by a proactive, results-driven individual with strong communication skills and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to a Business Development Representative, this role has a stronger focus on lead generation and qualification, with less emphasis on account management and customer retention
• Compared to a Sales Development Representative, this role requires more experience in new business development and a proven track record in lead generation
• Career progression in this role may lead to opportunities in sales management, account management, or other leadership positions within the company

ASSUMPTION: This role offers unique opportunities for career growth and development within the company, as Charger Logistics Inc. continues to expand and succeed.

📝 Sample Projects

• Developing and executing a targeted cold outreach campaign to generate new leads in a specific industry vertical
• Creating a comprehensive account map for a strategic target account, including decision-makers, influencers, and competitors
• Collaborating with the sales team to create a strategic account plan for a high-potential client, including tailored messaging, value propositions, and objection handling

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and requirements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the sales team collaborate and support each other in achieving success?
• What opportunities are there for career growth and development within the company?
• How does Charger Logistics Inc. measure and track lead generation performance?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, expectations, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your lead generation successes and challenges overcome
• Research Charger Logistics Inc. and the logistics industry to demonstrate your knowledge and enthusiasm
• Practice your sales pitch and be ready to discuss your approach to lead generation
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.