Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Offline

🔹 Location: Remote (U.S. Eastern Time hours)

🔹 Job Type: Full-Time

🔹 Category: Sales & Business Development

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (U.S. Eastern Time hours)

🚀 Job Overview

Key aspects of this role include:

• Driving restaurant partner growth through effective lead generation strategies
• Collaborating cross-functionally to improve lead generation strategies
• Working independently while staying aligned with team goals and metrics
• Making a tangible impact on Offline's mission to support local restaurants

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to succeed in a remote work environment.

📋 Key Responsibilities

✅ Qualify and research leads to determine fit with Offline’s partner profile

✅ Conduct multi-channel outreach using email, phone, and SMS to engage restaurant owners

✅ Book high-quality meetings for Account Executives by converting qualified leads

✅ Support handoff from lead gen to sales, ensuring a smooth, timely transition

✅ Maintain CRM accuracy by logging activity and updating statuses in HubSpot

✅ Collaborate cross-functionally to share insights and improve lead gen strategy

ASSUMPTION: The role may involve repetitive tasks and requires persistence to meet daily and weekly metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2+ years of experience in lead generation, appointment setting, or sales development (SDR/BDR)

Required Skills:

• Excellent verbal and written English communication skills
• Highly organized and detail-oriented
• Comfortable with outreach cadences and repetitive tasks
• Persistent, positive, and driven to meet daily and weekly metrics
• Able to work independently while staying aligned with team goals

Preferred Skills:

• Familiarity with tools like HubSpot or similar CRMs
• Startup or fast-paced environment experience

ASSUMPTION: While not explicitly stated, experience in the food or restaurant industry may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for similar roles in the United States)

Benefits:

• Competitive base pay + performance-based bonuses
• Opportunity for career growth in a fast-scaling sales team

Working Hours: Monday–Friday, 8AM–5PM U.S. Eastern Time

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Offline operates in the restaurant technology and services industry, focusing on connecting local restaurants with customers through membership clubs.

Company Size: Offline is a small, mission-driven team with 11-50 employees, offering a fast-paced and collaborative work environment.

Founded: Offline was founded in 2020, with a mission to help people explore the best their city has to offer while supporting local restaurants.

Company Description:

• Offline is a membership club designed to help people explore the best their city has to offer—one local restaurant at a time.
• With 12,000+ members and 500+ restaurant partners across 10+ cities in the United States, Offline is reshaping how people discover new favorites while helping small businesses thrive.

Company Specialties:

• Restaurant partner growth and outreach
• Membership club management
• Local food and dining experiences

Company Website: http://www.offlineagency.co

ASSUMPTION: Offline's focus on local restaurants and community engagement may appeal to candidates who are passionate about supporting small businesses and creating meaningful connections.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in lead generation, appointment setting, or sales development, seeking to grow their career in a fast-paced, mission-driven environment.

Reporting Structure: The Lead Generation Specialist will report directly to the hiring manager, Steve, and collaborate closely with the sales team.

Work Arrangement: This is a remote, full-time position with core hours of 8AM–5PM U.S. Eastern Time.

Growth Opportunities:

• As Offline continues to grow, there may be opportunities for the Lead Generation Specialist to take on more responsibilities or move into a management role.
• The fast-paced nature of the company offers ample opportunities to learn and grow professionally.

ASSUMPTION: Offline's focus on growth and momentum provides an ideal environment for motivated individuals looking to advance their careers.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): N/A (remote work)

Geographic Context:

• Offline operates across 10+ cities in the United States, with a focus on supporting local restaurants and communities.
• The remote nature of the role allows for flexibility in location, with a focus on U.S. Eastern Time hours.

Work Schedule: Monday–Friday, 8AM–5PM U.S. Eastern Time, with flexibility for team meetings and collaboration as needed.

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in the role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager, Steve
• Skills assessment or case study presentation
• Final interview with the sales team or other stakeholders
• Background check and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with restaurant owners
• Organizational skills and ability to manage leads effectively
• Persistence and drive to meet metrics and goals
• Cultural fit with Offline's mission and values

Application Tips:

• Highlight your experience in lead generation, appointment setting, or sales development, and provide specific examples of your success in these areas.
• Tailor your resume and cover letter to emphasize your communication skills, organization, and persistence.
• Prepare for behavioral interview questions that focus on your ability to work independently, meet metrics, and collaborate with a team.

ATS Keywords: Lead Generation, Appointment Setting, Sales Development, CRM, HubSpot, Restaurant Outreach, Multi-Channel Outreach, Metrics-Driven, Independent Work, Cross-Functional Collaboration

ASSUMPTION: Offline's interview process may include assessments or case studies to evaluate candidates' skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Email, phone, and SMS outreach tools (e.g., G Suite, Outlook, etc.)
• Project management and collaboration tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with HubSpot or similar CRMs is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Offline is passionate about supporting local restaurants and creating meaningful connections.
• Collaborative: Offline values cross-functional collaboration and teamwork to achieve common goals.
• Momentum-driven: Offline is focused on growth and continuous improvement.

Work Style:

• Self-motivated: The remote nature of the role requires strong self-motivation and time management skills.
• Adaptable: Offline's fast-paced environment requires candidates to be adaptable and comfortable with change.
• Results-oriented: Offline is focused on driving results and meeting metrics.

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?
• Are you comfortable with outreach cadences and repetitive tasks, and driven to meet daily and weekly metrics?
• Do you share Offline's passion for supporting local restaurants and creating meaningful connections?

ASSUMPTION: Offline's small, mission-driven team offers a collaborative and supportive work environment, where candidates who share the company's values and work style will thrive.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• The role may involve repetitive tasks and requires persistence to meet daily and weekly metrics.
• Candidates may face competition from other qualified applicants for this sought-after role.
• Offline's fast-paced environment may require adaptability and comfort with change.

ASSUMPTION: Offline's focus on growth and momentum provides an exciting and challenging work environment, where motivated individuals can make a real impact.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers a unique focus on supporting local restaurants and creating meaningful connections.
• Offline's small, mission-driven team offers a collaborative and supportive work environment, with ample opportunities for growth and learning.
• This role may provide a stepping stone to a career in sales, marketing, or business development within the restaurant technology and services industry.

ASSUMPTION: Offline's focus on local restaurants and community engagement sets this role apart from other lead generation positions, offering a unique opportunity for candidates passionate about supporting small businesses.

📝 Sample Projects

• Developing and implementing a multi-channel outreach strategy to engage restaurant owners
• Collaborating with the sales team to refine lead qualification criteria and improve conversion rates
• Analyzing lead generation metrics to identify trends and optimize strategies

ASSUMPTION: The specific projects and responsibilities of the Lead Generation Specialist may evolve over time as Offline continues to grow and adapt.

❓ Key Questions to Ask During Interview

• How does Offline support the growth and success of its restaurant partners?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Offline foster a collaborative and supportive work environment, particularly in a remote setting?
• What opportunities are there for growth and professional development within the company?
• How does Offline measure the success of its lead generation efforts, and how can I contribute to improving these metrics?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Offline's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your communication skills, organization, and persistence in lead generation, appointment setting, or sales development roles.
• Prepare for behavioral interview questions that focus on your ability to work independently, meet metrics, and collaborate with a team.
• If invited to a skills assessment or case study presentation, prepare a thoughtful and well-structured response that demonstrates your understanding of Offline's mission and values.
• Follow up with the hiring manager, Steve, one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.