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Lead Generation Specialist

Air Products
Full-time
On-site
Allentown, Pennsylvania, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Generation Specialist

πŸ”Ή Company: Air Products

πŸ”Ή Location: Allentown, Pennsylvania, United States (with remote/hybrid options)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Sales & Marketing

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (Allentown, PA HQ or Chandler, AZ office with adjusted hours for West Coast business)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving sales growth by identifying, nurturing, and qualifying prospective accounts
  • Collaborating with cross-functional teams to develop and execute targeted campaigns
  • Leveraging analytical skills to interpret data and trends, and using tools to improve workflow and effectiveness
  • Staying current with Air Products’ offerings, applications, and technologies

ASSUMPTION: This role requires a proactive, curious, and resilient individual who can thrive in a dynamic, cross-functional environment. Strong communication and influencing skills are essential, as is the ability to manage multiple priorities and adapt to new tools and processes.

πŸ“‹ Key Responsibilities

βœ… Identify and prioritize prospective accounts using internal databases, market intelligence tools, and industry publications

βœ… Participate in regular territory planning sessions with Sales to align priorities and engagement strategies

βœ… Initiate contact via phone, email, and digital channels to uncover customer needs, identify decision-makers, and qualify opportunities

βœ… Respond to inbound inquiries and follow up on leads generated from marketing campaigns, trade shows, and digital channels

βœ… Qualify leads based on defined criteria and transition them to Sales for further development

βœ… Maintain accurate records of all interactions and follow-up actions in Salesforce

βœ… Work closely with Sales, Marketing, and Commercial Technology to develop and execute targeted campaigns

βœ… Provide feedback on lead quality and campaign effectiveness to improve future outreach

βœ… Stay current on Air Products’ offerings, applications, and technologies

βœ… Pilot and adopt new tools and reporting technologies to improve workflow and effectiveness

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, organization, and time management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration, marketing, or related field

Experience: 2-3 years of experience in sales, marketing, or customer-facing roles

Required Skills:

  • Effective communication and influencing skills; excellent phone etiquette
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and demonstrated adoption of new capabilities to improve/enhance work processes
  • Self-motivated, organized, and able to manage multiple priorities
  • Analytical mentality with the ability to interpret data and trends
  • Experience with CRM systems (e.g., Salesforce), SAP Qlik, or HubSpot and familiarity with industrial or technical products, also a plus

Preferred Skills:

  • Fluency in Spanish or other languages
  • Experience with industrial or technical products

ASSUMPTION: While not explicitly stated, experience with CRM systems and familiarity with industrial or technical products would be beneficial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on experience and location)

Benefits:

  • Affordable Medical, Dental and Vision Insurance (day 1 of employment)
  • 401k with 100% vested company core and match
  • Paid Vacation, holidays + sick time
  • Paid Parental leave Backup Child and Adult Care benefit
  • Adoption assistance
  • Flexible spending accounts (medical, dependent daycare)
  • Life Insurance (AD&D- Paid for by Air Products), Supplemental AD&D
  • Legal Plan & Identity theft coverage
  • EAP (Employee Assistance Program)
  • Many more supplemental benefits available

Working Hours: 40 hours per week, with adjusted hours for West Coast business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Air Products is a global leader in industrial gases, with a focus on energy, environmental, and emerging markets. They generate a cleaner future through innovative gas solutions and cutting-edge technology.

Company Size: Air Products has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1940, with over 80 years of experience in the industrial gas industry

Company Description:

  • Air Products is a world-leading industrial gases company focused on serving energy, environmental, and emerging markets and generating a cleaner future.
  • The Company supplies essential industrial gases, related equipment, and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical, and food.
  • As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns, and operates some of the world's largest clean hydrogen projects, supporting the transition to low- and zero-carbon energy in the industrial and heavy-duty transportation sectors.

Company Specialties:

  • Industrial Gases
  • Nitrogen
  • Oxygen
  • Argon
  • Hydrogen
  • Gas Services
  • Gas Equipment

Company Website: http://www.airproducts.com

ASSUMPTION: Air Products’ extensive industry experience and commitment to innovation make it an attractive employer for individuals seeking a challenging and rewarding career in the industrial gas sector.

πŸ“Š Role Analysis

Career Level: This role is an entry to mid-level position within the sales and marketing function, offering opportunities for growth and advancement within the company.

Reporting Structure: The Lead Generation Specialist reports directly to the Sales Manager and collaborates closely with cross-functional teams, including Marketing and Commercial Technology.

Work Arrangement: This role offers a hybrid work arrangement, with employees based at the Global Headquarters in Allentown, PA, or the Corporate Headquarters in Chandler, AZ, with adjusted hours for West Coast business hours.

Growth Opportunities:

  • Advancement within the sales and marketing function, such as promotions to Sales Representative or Marketing Specialist roles
  • Expansion into other areas of the business, such as Commercial Technology or Business Development
  • International assignments, as Air Products operates in approximately 50 countries worldwide

ASSUMPTION: Success in this role may lead to opportunities for career progression within the sales and marketing function or other areas of the business, depending on individual performance and company needs.

🌍 Location & Work Environment

Office Type: Air Products offers a hybrid work environment, with employees based at the Global Headquarters in Allentown, PA, or the Corporate Headquarters in Chandler, AZ.

Office Location(s): 1940 Air Products Blvd, Allentown, Pennsylvania 18106, US; 2 International Business Park, #03-32, The Strategy, 609930, SG

Geographic Context:

  • Allentown, PA: A mid-sized city in eastern Pennsylvania, offering a mix of urban and suburban living, with a cost of living slightly below the national average
  • Chandler, AZ: A suburb of Phoenix, AZ, with a population of approximately 250,000, offering a desert climate and a cost of living slightly above the national average

Work Schedule: 40 hours per week, with adjusted hours for West Coast business hours

ASSUMPTION: The hybrid work arrangement and adjusted hours for West Coast business hours allow for greater flexibility and work-life balance, while still maintaining productivity and collaboration with team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • In-person or virtual interview with the Hiring Manager and potential team members
  • Final interview with the Sales Director or another senior leader
  • Background check and offer extension

Key Assessment Areas:

  • Communication and influencing skills
  • Problem-solving abilities
  • Analytical mindset
  • Adaptability and resilience
  • Cultural fit and alignment with Air Products’ values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of Air Products’ offerings, applications, and technologies in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving abilities, adaptability, and resilience
  • Research Air Products’ company culture and values to ensure a strong cultural fit

ATS Keywords: Lead Generation, Sales, Marketing, Customer Engagement, Communication, Analytical Skills, CRM Systems, Microsoft Office, Problem Solving, Collaboration, Research, Data Interpretation, Organizational Skills, Digital Outreach, Campaign Support, Continuous Learning

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company’s hiring timeline. Applicants should follow up with the Hiring Manager or Talent Acquisition Specialist if they have not heard back after two weeks.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • SAP Qlik
  • HubSpot
  • Microsoft Office (Outlook, Word, Excel, PowerPoint)
  • Industry-specific market intelligence tools

ASSUMPTION: Familiarity with CRM systems, SAP Qlik, or HubSpot, as well as proficiency in Microsoft Office, will be beneficial for success in this role. Candidates should be prepared to demonstrate their ability to learn and adapt to new tools and technologies during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety First
  • Diversity is Essential
  • Inclusion is Our Culture
  • Each Person Knows They Belong and Matter

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Innovative and adaptable
  • Proactive and results-oriented

Self-Assessment Questions:

  • Do you thrive in a dynamic, cross-functional environment, and are you comfortable working with diverse teams?
  • Are you able to interpret data and trends, and use tools to improve workflow and effectiveness?
  • Do you have strong communication and influencing skills, and are you able to manage multiple priorities and adapt to new tools and processes?

ASSUMPTION: A strong cultural fit for this role requires individuals who are comfortable working in a dynamic, cross-functional environment and are able to manage multiple priorities and adapt to new tools and processes. Candidates should be prepared to demonstrate their alignment with Air Products’ values and work style during the interview process.

⚠️ Potential Challenges

  • Managing a high volume of leads and prioritizing outreach effectively
  • Navigating a large, diverse organization and building relationships with various stakeholders
  • Adapting to new tools and technologies, as well as changes in processes and priorities
  • Balancing the need for persistent follow-up with leads while maintaining a positive and professional demeanor

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and resilience in the face of potential challenges and setbacks. Candidates should be prepared to demonstrate their ability to manage multiple priorities and adapt to new tools and processes during the interview process.

πŸ“ˆ Similar Roles Comparison

  • Compared to other lead generation roles, this position offers a hybrid work arrangement and the opportunity to work with a global leader in the industrial gas industry
  • Air Products’ extensive industry experience and commitment to innovation make it an attractive employer for individuals seeking a challenging and rewarding career in the industrial gas sector
  • Career progression opportunities within the sales and marketing function or other areas of the business, depending on individual performance and company needs

ASSUMPTION: While the specific responsibilities and work environment may vary, the core functions of lead generation, customer engagement, and sales support are common across similar roles in the industry. Candidates should research the company and role-specific details to ensure a strong fit with their career goals and preferences.

πŸ“ Sample Projects

  • Developing and executing a targeted campaign to generate leads for a new industrial gas product or service offering
  • Analyzing market data and trends to identify high-potential customer segments and tailor outreach strategies accordingly
  • Collaborating with cross-functional teams to optimize lead qualification processes and improve conversion rates

ASSUMPTION: Success in this role requires a proactive, curious, and resilient individual who can thrive in a dynamic, cross-functional environment. Strong communication and influencing skills are essential, as is the ability to manage multiple priorities and adapt to new tools and processes. Candidates should be prepared to demonstrate their ability to take on new challenges and contribute to the company’s success during the interview process.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other functions, such as Marketing and Commercial Technology?
  • What opportunities are there for growth and development within the sales and marketing function or other areas of the business?
  • How does Air Products support work-life balance for employees in this role?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. Candidates should prepare questions that focus on the role’s priorities, collaboration, growth opportunities, work-life balance, and potential challenges to ensure a strong fit with their career goals and preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on your problem-solving abilities, adaptability, and resilience
  • Prepare for behavioral interview questions that focus on your communication and influencing skills, as well as your ability to manage multiple priorities and adapt to new tools and processes
  • Research Air Products’ company culture and values to ensure a strong cultural fit
  • Follow up with the Hiring Manager or Talent Acquisition Specialist if you have not heard back after two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.