Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Duplo

🔹 Location: Lagos, Lagos, Nigeria (Hybrid)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Managing the end-to-end lead generation funnel
• Optimizing CRM systems for lead tracking and performance analysis
• Collaborating with marketing and sales teams for quality lead flow and timely follow-up
• Applying Account-Based Marketing (ABM) strategies to engage high-value prospects
• Using lead generation tools to source and verify contact data

ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to optimize lead generation efforts and support pipeline growth.

📋 Key Responsibilities

✅ Lead Funnel Management: Own and manage the end-to-end lead generation funnel, from list building to qualification to handoff.

✅ CRM & Campaign Execution: Maintain and optimize CRM systems (e.g., HubSpot) to track lead sources, lifecycle stages, and conversion rates. Collaborate on the setup and optimization of paid lead generation campaigns across LinkedIn, Meta, and Google.

✅ ABM & Targeting: Apply Account-Based Marketing (ABM) strategies to identify, engage, and nurture high-value prospects. Use tools like Lusha, Apollo, Snov.io, SignalHire to source and verify contact data for decision-makers.

✅ Data & Reporting: Track, analyze, and report on lead performance metrics. Use insights to suggest improvements to campaigns and funnels.

✅ Cross-Functional Collaboration: Work closely with Marketing and Sales teams to ensure quality lead flow, lead nurturing, and timely follow-up.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization to maximize lead generation results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 2 years of experience in marketing, lead generation, or campaign execution

Required Skills:

• Proven experience running digital marketing or B2B campaigns
• Strong knowledge of lead gen tools (Lusha, Apollo, Snov.io, etc.)
• Familiarity with CRM platforms (HubSpot preferred)
• Understanding of ABM strategies and inbound lead funnels
• Basic knowledge of paid advertising campaign principles
• Good with data – able to track and optimize campaigns using Excel, Google Sheets, or analytics dashboards

Preferred Skills:

• Experience with expense management or financial services industry
• Fluency in additional languages (e.g., French, Portuguese)

ASSUMPTION: Candidates should have a strong foundation in lead generation tactics and a demonstrated ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: The salary range for this role is NGN 150,000 - 250,000 per month, depending on experience and performance. This estimate is based on industry standards for lead generation specialists in Lagos, Nigeria.

Benefits:

• Opportunity to work with a fast-growing fintech startup
• Exposure to a dynamic and international work environment
• Potential for contract renewal based on performance and business needs

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (remote and on-site)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Fintech)

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Duplo is a Lagos-based fintech startup focused on digitizing business-to-business (B2B) payments, reducing time-to-cash, lowering transaction costs, and generating more revenue from business customers.
• The company aims to make B2B payments as simple as peer-to-peer (P2P) payment apps and is backed by top investors, including Tribe Capital, Commerce Ventures, Liquid2 Ventures, My Asia VC, Soma Capital, YCombinator, Oui Capital, and others.
• Duplo's platform offers a comprehensive, end-to-end solution for businesses to better manage their financial operations and local and international payments, including expense management, multi-currency wallets, and AI-powered fraud detection.

Company Specialties:

• Spend Management
• Global Payments
• Expense Management
• Foreign Exchange
• Cross-Border Trade

Company Website: tryduplo.com

ASSUMPTION: Duplo's focus on innovation and growth presents an exciting opportunity for the right candidate to contribute to the company's success and develop their career in the fintech industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with the Sales team.

Work Arrangement: Hybrid (remote and on-site) with flexible hours

Growth Opportunities:

• Potential for contract renewal and full-time employment based on performance
• Exposure to various aspects of marketing and sales, fostering career growth and skill development
• Opportunity to work with a diverse and international team, promoting cultural awareness and adaptability

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for a motivated individual to grow professionally and contribute to Duplo's success.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Lagos, Nigeria

Geographic Context:

• Lagos is the largest city in Nigeria and a major economic hub for the West African region.
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options.
• Lagos has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: Lagos provides an exciting and dynamic environment for professionals, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study (if applicable)
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Lead generation strategies and tactics
• CRM management and data analysis
• Cross-functional collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of lead generation best practices and ABM strategies
• Showcase your ability to work effectively with cross-functional teams and adapt to a dynamic work environment

ATS Keywords: Lead Generation, CRM, Account-Based Marketing, Digital Marketing, B2B Campaigns, Data Analysis, Communication, Problem-Solving, Organizational Skills

ASSUMPTION: Duplo's interview process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's growth and success.

🛠️ Tools & Technologies

• CRM: HubSpot
• Lead Generation Tools: Lusha, Apollo, Snov.io, SignalHire
• Paid Advertising Platforms: LinkedIn, Meta, Google
• Data Analysis Tools: Excel, Google Sheets, or analytics dashboards

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision making
• Adaptability and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with cross-functional teams and adapting to new situations?
• Do you have a strong data-driven approach to decision making?

ASSUMPTION: Duplo values individuals who are innovative, collaborative, and customer-focused, with a strong growth mindset and a passion for continuous learning.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining data accuracy in the CRM
• Adapting to a dynamic and fast-paced work environment
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in lead generation

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on data analysis and CRM management
• Unlike sales roles, this position focuses on lead generation and nurturing rather than direct sales efforts
• This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for career growth and skill development

ASSUMPTION: This role offers a unique blend of responsibilities and presents an excellent opportunity for career growth and skill development in the marketing and sales fields.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage high-value prospects
• Optimizing the lead generation funnel to improve conversion rates and reduce lead time
• Analyzing lead performance data to identify trends and make data-driven recommendations for campaign optimization

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, requiring a strong foundation in lead generation tactics and a demonstrated ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Duplo support the professional growth and development of its employees?
• What are the most significant challenges facing the lead generation efforts, and how can this role address them?
• How does Duplo foster a culture of innovation and collaboration, and what role does this position play in that?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Duplo's company culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://duplo.bamboohr.com/careers/123
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Duplo's company culture and industry trends in lead generation
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.