📌 Core Information
🔹 Job Title: Lead Generation Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Travel Arrangements
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Identifying and building strategic partnerships to expand SIXT's digital presence
- Negotiating and managing relationships with relevant websites and stakeholders
- Tracking and analyzing outreach success and partnership performance
- Collaborating with internal teams to optimize outreach strategies
ASSUMPTION: This role requires a proactive, self-motivated individual with a strong sales background and excellent communication skills. Familiarity with SEO tools and analytics software is also essential.
📋 Key Responsibilities
✅ Identify and research relevant websites to establish partnerships that align with SIXT's brand and goals
✅ Find and connect with key decision-makers through personalized outreach strategies to build strong, long-term relationships
✅ Monitor and manage existing partnerships to ensure effectiveness and resolve any issues
✅ Create and present monthly KPI reports to track outreach success and partnership performance
✅ Assist with quality checks to ensure SEO compliance with best practices and standards
✅ Collaborate with internal teams to optimize outreach strategies and maximize impact
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: Proven experience in outreach, outbound sales, or lead generation with a successful track record of collaborations
Required Skills:
- Excellent communication and interpersonal skills
- Strong negotiation skills and ability to build and maintain relationships with diverse stakeholders
- Familiarity with SEO tools such as Ahrefs, Link Research Tools, or Majestic
- Proficiency in outreach tools and analytics software
- Fluency in English
Preferred Skills:
- Experience in the mobility or travel industry
- Familiarity with the Lisbon business ecosystem
ASSUMPTION: Candidates with experience in digital marketing or sales roles may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for Lisbon)
Benefits:
- Generous time off (28 vacation days, 1 birthday day off, 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading global mobility service provider, offering a range of services including car rental, car sharing, ride-hailing, and car subscriptions. The company operates in over 100 countries and has a strong focus on innovation and customer experience.
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large, established environment for growth and development.
Founded: SIXT was founded in 1912 and has since grown into a global mobility leader.
Company Description:
- SIXT offers a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride-hailing, and car subscriptions.
- The company is committed to providing a first-class customer experience and outstanding customer service.
- SIXT focuses on true entrepreneurship and long-term stability, aligning its corporate strategy with foresight.
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in outreach, outbound sales, or lead generation.
Reporting Structure: The Lead Generation Specialist will report directly to the Head of Partnerships or a similar role within the company's partnership team.
Work Arrangement: This role operates on a hybrid working model, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a senior or management role within the partnership team
- Expansion into other areas of the business, such as marketing or sales
- International relocation opportunities as the company continues to grow globally
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and expertise.
🌍 Location & Work Environment
Office Type: SIXT's Lisbon office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its vibrant culture, historic sites, and beautiful architecture.
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community.
Work Schedule: The work schedule for this role is typically Monday to Friday, with flexible working hours to accommodate a hybrid working model.
ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the needs of the business as it continues to grow and evolve.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the partnership team
- Final interview with a senior member of the team or department head
Key Assessment Areas:
- Sales and negotiation skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful partnerships or collaborations you've established in previous roles.
- Research SIXT's business and industry to demonstrate your understanding of the company and its goals.
ATS Keywords: Lead Generation, Outreach, Sales, Negotiation, Relationship Building, SEO, Communication, Interpersonal Skills, Collaboration, Teamwork, Analytical Skills, Personalized Outreach, KPI Reporting, Problem Solving, Stakeholder Management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Link Research Tools, Majestic
- Outreach tools: HubSpot, Salesforce, or similar CRM platforms
- Analytics software: Google Analytics, Tableau, or similar data visualization tools
- Project management tools: Asana, Trello, or similar project management software
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and responsibility
- Integrity and fairness
Work Style:
- Proactive and self-motivated
- Results-driven and focused on achieving targets
- Adaptable and able to work in a dynamic, fast-paced environment
- Strong communication and interpersonal skills
- Ability to build and maintain relationships with diverse stakeholders
Self-Assessment Questions:
- Do you have a proven track record of success in establishing strategic partnerships?
- Are you comfortable working in a dynamic, multicultural environment?
- Do you thrive in a results-driven, target-focused work environment?
- Are you able to build and maintain strong relationships with diverse stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with SIXT's values and work style, as well as a passion for driving results and achieving targets.
⚠️ Potential Challenges
- Managing a high volume of outreach and partnership negotiations simultaneously
- Adapting to a dynamic, fast-paced work environment with changing priorities
- Working with diverse stakeholders and navigating different cultural expectations
- Balancing the demands of a hybrid working model, with both on-site and remote work requirements
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Business Development Manager or Partnership Manager, with a focus on lead generation and strategic partnerships.
- Unlike other roles in the industry, this position requires a strong background in sales and negotiation, as well as experience with SEO tools and analytics software.
- Career progression in this role may lead to senior or management positions within the partnership team, or expansion into other areas of the business.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to establish partnerships with relevant websites and stakeholders
- Analyzing the performance of existing partnerships and optimizing strategies to improve results
- Collaborating with internal teams to create and implement a comprehensive KPI reporting system
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role. Successful candidates will be able to demonstrate their ability to take on and complete similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical partnership lifecycle and how this role fits into the process?
- How does the partnership team collaborate with other departments within the company?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does SIXT support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: These questions are intended to help candidates better understand the role and its requirements, as well as the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful partnerships or collaborations you've established in previous roles.
- Research SIXT's business and industry to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
