📌 Core Information
🔹 Job Title: Lead Generation Specialist (US)
🔹 Company: Wing Assistant
🔹 Location: Columbus, Ohio
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Proven experience in lead generation or appointment setting with international clients
- Excellent English communication skills, both written and verbal
- Proficient in lead generation software and online marketing channels
- Familiarity with current technologies, like CRMs, and VoIP
- Proactive attitude and ability to work independently
ASSUMPTION: This role requires a self-motivated individual who can work remotely and independently, with a strong focus on generating leads and maintaining accurate sales prospecting databases.
📋 Key Responsibilities
✅ Establish rapport and develop positive business relationships with customers and clients
✅ Acquire potential sales leads and their contact details from various channels (e.g., social media, client referrals, events, online, etc.)
✅ Coordinate with the sales and marketing team to nurture and include leads in effective campaigns
✅ Develop and maintain a sales prospecting database or CRM, ensuring details are accurate
✅ Follow up with leads through email, SMS, phone call, and other communication channels
✅ Research market trends, customer needs, and industry best practices
✅ Develop and implement criteria for qualifying leads and monitor conversion rates
✅ Perform ad hoc tasks as required
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage leads and maintain accurate databases.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3 years of proven experience as an Appointment Setter or Lead Generation Specialist with international clients
Required Skills:
- Excellent English communication skills, both written and verbal
- Impeccable interpersonal skills
- Proficient in lead generation software and online marketing channels
- Familiarity with current technologies, like CRMs, and VoIP
- Excellent phone, email, and instant messaging communication skills
- Tech-savvy with a proactive attitude
Preferred Skills:
- Experience with word-processing software and spreadsheets (e.g., MS Office)
- Knowledge of online calendars and scheduling (e.g., Google Calendar)
ASSUMPTION: Candidates with experience in lead generation or appointment setting, strong communication skills, and proficiency in relevant software are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $2,700 - $3,500 per month (Intermediate Level: 3-5 years of experience)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range is based on industry standards for lead generation specialists with intermediate experience and is inclusive of performance incentives and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing small businesses, startups, execs, and enterprises with top remote talent for recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
Company Size: Wing Assistant has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Wing Assistant was founded in 2018 and has since grown to become a leading provider of remote talent solutions.
Company Description:
- Wing Assistant offers affordable, yet high-quality remote talent to help businesses delegate excess work and focus on growth.
- The company specializes in various services, including Social Media Management, Executive Assistance, Data Entry, Sales Calling, and more.
- Wing Assistant is committed to providing an inclusive culture, job security, and opportunities for career growth.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant's focus on providing top remote talent and its commitment to an inclusive culture make it an attractive employer for candidates seeking growth opportunities and a supportive work environment.
📊 Role Analysis
Career Level: Intermediate (3-5 years of experience)
Reporting Structure: This role reports directly to the Sales & Marketing Manager and works closely with the sales and marketing team.
Work Arrangement: This is a remote, full-time position with US work hours (20-40 hours per week).
Growth Opportunities:
- Proven success in lead generation may lead to opportunities in sales or management roles.
- Wing Assistant offers upskilling opportunities to help employees develop new skills and advance their careers.
- The company's commitment to job security and stability provides long-term growth potential.
ASSUMPTION: Candidates with a strong track record in lead generation and a desire to grow within the company are well-suited for this role.
🌍 Location & Work Environment
Office Type: Remote (100% Work-From-Home)
Office Location(s): Columbus, Ohio (remote work only)
Geographic Context:
- Columbus, Ohio, is the state capital and the largest city in Ohio, with a population of over 890,000.
- The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks and green spaces.
- Columbus offers a lower cost of living compared to other major US cities, with affordable housing and a variety of amenities.
Work Schedule: US work hours (20-40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the opportunity to live in a more affordable location while working for a leading company in the remote talent industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Assessment test (if required)
- Phone or video screen
- Final interview with the hiring manager
Key Assessment Areas:
- Lead generation skills and experience
- Communication skills (written, verbal, and phone)
- Technical proficiency with relevant software and tools
- Problem-solving and time management skills
Application Tips:
- Highlight relevant lead generation experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Wing Assistant's company culture.
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past.
ATS Keywords: Lead Generation, Appointment Setting, Sales Leads, CRM, Online Marketing, English Communication, Interpersonal Skills, Tech-Savvy, Proactive Attitude
ASSUMPTION: Applicants should focus on demonstrating their lead generation skills and experience, as well as their ability to work independently and communicate effectively in a remote environment.
🛠️ Tools & Technologies
- CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
- Lead generation tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, or Datanyze)
- Communication tools (e.g., email, SMS, and instant messaging platforms)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: Candidates should have experience with CRM software and lead generation tools, as well as proficiency in communication and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Affordability
- Quality
- Inclusivity
- Growth
- Support
Work Style:
- Independent and self-motivated
- Proactive and results-driven
- Strong communication and interpersonal skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of success in lead generation or appointment setting?
- Are you comfortable working independently and managing your time effectively in a remote environment?
- Do you have strong communication skills and the ability to build positive relationships with clients?
ASSUMPTION: Candidates who align with Wing Assistant's company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Generating a high volume of qualified leads may require creative problem-solving and adaptability.
- Working remotely may present distractions or require self-discipline to maintain productivity.
- Managing leads and maintaining accurate databases may require strong organizational skills and attention to detail.
- Dealing with rejection or difficult clients may require resilience and a thick skin.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers a competitive salary range and comprehensive benefits package.
- Wing Assistant's focus on providing top remote talent and its commitment to an inclusive culture set it apart from other companies in the industry.
- This role may provide opportunities for career growth and advancement within the company, depending on individual performance and the company's needs.
ASSUMPTION: Applicants should research similar roles and companies to better understand the market and make informed decisions about their career.
📝 Sample Projects
- Developing and implementing a lead generation strategy for a new product launch
- Conducting market research to identify potential lead sources and refine targeting strategies
- Collaborating with the sales and marketing team to create and execute lead nurturing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a successful lead generation specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the lead generation team currently, and how can this role help address them?
- How does Wing Assistant support the growth and development of its employees, particularly in the lead generation function?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Wing Assistant foster an inclusive culture, and what steps are taken to ensure diversity and equality in the workplace?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their fit within the team, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your lead generation experience and skills, using relevant keywords from the job description.
- Write a cover letter that demonstrates your understanding of the role and your fit with Wing Assistant's company culture.
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
