Lead Generator - Sales and Marketing

📌 Core Information

🔹 Job Title: Lead Generator - Sales and Marketing

🔹 Company: Matrix Basement Finishing

🔹 Location: Kalamazoo, MI, United States

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating leads for the sales team through various channels
• Developing and maintaining positive relationships with customers
• Motivating and supporting team members to meet and exceed sales goals
• Working flexible hours, including evenings and weekends

ASSUMPTION: This role requires strong interpersonal skills and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and foster ongoing positive working relationships with customers

✅ Lead, assist, and motivate employees to meet and exceed sales goals

✅ Maintain professional interaction with both customers and fellow employees

✅ Meet or exceed personal sales goals on a monthly basis

✅ Responsible for submitting all paperwork completely and accurately

✅ Responsible for accurately tracking and communicating all activity with leads

✅ Ensure workstation/kiosk is clean, well-organized, functional, and presentable at all times

ASSUMPTION: The role may require working at various events, kiosks, and showrooms, as well as canvassing neighborhoods and subdivisions.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 0-2 years of experience in sales, marketing, or a related field

Required Skills:

• Excellent customer service skills
• Strong verbal communication skills
• Exceptional negotiation skills and outstanding follow-through and execution
• Ability to meet deadlines and benchmarks
• Team-oriented mindset
• Able to work a flexible schedule, including varied shifts

Preferred Skills:

• Experience in face-to-face marketing

ASSUMPTION: Candidates with previous sales or marketing experience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $20 per hour (base pay)

Benefits:

• Competitive compensation
• Comprehensive benefits package
• Positive and supportive work environment

Earning Potential:

• 1% Commission: $750-$800 per sale (Home Shows)
• 2% Commission: $1,500-$1,600 per sale (Canvassing and Events)
• 0.5% Commission: $375-$400 per sale (Open Houses)

Working Hours: Hours vary based on department and season. Night and weekend work is required for marketing associates.

ASSUMPTION: The compensation structure is designed to reward consistent effort and disciplined approach, with realistic and attainable benchmarks.

📌 Applicant Insights

🔍 Company Context

Industry: Home improvement and finishing services

Company Size: Small to medium-sized (based on job listings and industry context)

Founded: Not specified (based on LinkedIn data)

Company Description:

• Matrix Basement Finishing specializes in transforming basements into functional and inviting living spaces
• The company focuses on delivering exceptional service and elevating customers' homes
• They offer a range of services, including basement finishing, remodeling, and waterproofing

Company Specialties:

• Basement finishing and remodeling
• Waterproofing services
• Customer service and satisfaction

Company Website: matrixbasementfinishing.com

ASSUMPTION: Matrix Basement Finishing is a well-established company in the home improvement industry, focusing on delivering high-quality services to its customers.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on experience and performance)

Reporting Structure: This role may report directly to the sales manager or marketing director

Work Arrangement: On-site, with flexible hours and varied shifts

Growth Opportunities:

• Progression to sales representative or marketing coordinator roles
• Potential to take on leadership responsibilities within the team
• Expanding skills and knowledge in sales, marketing, and customer service

ASSUMPTION: Successful performance in this role may lead to opportunities for career growth within the company.

🌍 Location & Work Environment

Office Type: On-site, with work locations varying based on events, kiosks, and canvassing assignments

Office Location(s): Kalamazoo, MI, United States (with potential travel to other locations for events and canvassing)

Geographic Context:

• Kalamazoo is located in southwest Michigan, with a population of approximately 76,000
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and subdivisions
• Kalamazoo has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Flexible, with varied shifts and potential weekend work

ASSUMPTION: The work environment may involve frequent travel to different locations, as well as working in various weather conditions during canvassing activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Customer service skills and attitude
• Communication and negotiation skills
• Problem-solving abilities and adaptability
• Motivation and commitment to meeting sales goals

Application Tips:

• Highlight relevant experience in sales, marketing, or customer service
• Tailor your resume and cover letter to emphasize skills and qualities mentioned in the job description
• Prepare examples of successful customer interactions or sales achievements
• Demonstrate your enthusiasm for the role and the company during the interview

ATS Keywords: Lead generation, sales, marketing, customer service, negotiation, face-to-face marketing, flexible hours, team-oriented

ASSUMPTION: The application process may involve multiple stages and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Lead generation and management tools (e.g., Marketo, Pardot)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's size and industry.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity and professionalism
• Teamwork and collaboration
• Continuous improvement and innovation

Work Style:

• Results-driven and goal-oriented
• Adaptable and resilient in a fast-paced environment
• Strong communication and interpersonal skills
• Ability to work independently and in a team setting

Self-Assessment Questions:

• How do you handle difficult or upset customers, and what steps do you take to resolve their concerns?
• Can you describe a time when you had to meet a challenging sales goal, and how did you approach it?
• How do you prioritize and manage your time when working on multiple tasks or projects?

ASSUMPTION: Applicants should consider how their personal values, work style, and skills align with the company's values and the requirements of the role.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends
• Potential exposure to various weather conditions during canvassing activities
• Handling difficult or upset customers and finding solutions to their concerns
• Meeting monthly sales goals and maintaining a high level of performance

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position may offer more flexibility in work hours and locations
• In the home improvement industry, successful lead generation can lead to increased sales and customer satisfaction
• Career progression may involve moving into sales representative or marketing coordinator roles within the company

ASSUMPTION: Applicants should research similar roles and companies to better understand the industry and potential career paths.

📝 Sample Projects

• Developing and implementing a successful lead generation campaign for a home show event
• Canvassing a neighborhood or subdivision to generate leads and schedule appointments
• Assisting with the setup and teardown of event kiosks and displays

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• What are the most common challenges faced by lead generators in this role, and how can they be addressed?
• How does the company support the growth and development of its employees in this role?
• What are the key performance indicators (KPIs) used to measure success in this position, and how are they tracked?
• How does the company foster a positive and supportive work environment for its employees?
• What opportunities exist for career growth and advancement within the company?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare examples of successful customer interactions or sales achievements
• Practice common interview questions and prepare thoughtful responses
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.