Lead Generator - Sales and Marketing

📌 Core Information

🔹 Job Title: Lead Generator - Sales and Marketing

🔹 Company: Matrix Basement Finishing

🔹 Location: Plymouth, MI

🔹 Job Type: On-site, Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating leads for the sales team through various channels
• Developing and maintaining positive relationships with customers
• Motivating and assisting employees to meet and exceed sales goals
• Meeting personal sales goals on a monthly basis
• Accurately tracking and communicating all lead activity

ASSUMPTION: This role requires strong interpersonal skills, as well as the ability to work independently and in a team environment. It also involves some travel for events and canvassing.

📋 Key Responsibilities

✅ Develop and foster ongoing positive working relationships with customers

✅ Lead, assist, and motivate employees to meet and exceed sales goals

✅ Maintain professional interaction with both customers and fellow employees

✅ Meet or exceed personal sales goals on a monthly basis

✅ Responsible for submitting all paperwork completely and accurately

✅ Responsible for accurately tracking and communicating all activity with leads

✅ Ensure workstation/kiosk is clean, well-organized, functional, and presentable at all times

ASSUMPTION: This role involves a high degree of customer interaction, both in person and over the phone. It also requires strong organizational skills to manage leads and paperwork.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 0-2 years of relevant experience

Required Skills:

• Excellent customer service skills
• Strong verbal communication skills
• Exceptional negotiation skills and outstanding follow-through
• Ability to meet deadlines and benchmarks
• Team-oriented and able to work a flexible schedule, including evenings and weekends

Preferred Skills:

• Experience in face-to-face marketing

ASSUMPTION: While experience in face-to-face marketing is preferred, the company is willing to train the right candidate.

💰 Compensation & Benefits

Salary Range: $20 per hour

Benefits:

• Competitive compensation
• Comprehensive benefits
• Positive, supportive work environment

Earning Potential:

• 1% Commission: $750-$800 per sale (Home Shows)
• 2% Commission: $1,500-$1,600 per sale (Canvassing and Events)
• 0.5% Commission: $375-$400 per sale (Open Houses)

Working Hours: Hours vary based on department and season. Night and weekends are required for marketing associates.

ASSUMPTION: The compensation structure is designed to reward and compensate marketing associates who strive to their best every day. A sustained effort and a disciplined approach will lead to consistent results and a very rewarding compensation plan.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically basement finishing and remodeling

Company Size: 11-50 employees

Founded: 2009

Company Description:

• Matrix Basement Finishing is a creative, eco-conscious design and build firm specializing in basement living spaces
• The company is based in the Northwest Suburbs of Chicago and has expanded to Livonia, Michigan
• Matrix Basement Finishing is the largest basement finishing contractor in the Midwest

Company Specialties:

• Basement Remodeling
• Basement Waterproof Walls
• Interior Design
• Eco-Friendly Materials
• Basement Finishing
• Mold & Water Damage

Company Website: www.mymatrixbasement.com

ASSUMPTION: Matrix Basement Finishing is a well-established company in the basement finishing industry, with a strong focus on customer satisfaction and eco-friendly materials.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience

Reporting Structure: This role reports directly to the Sales Manager

Work Arrangement: On-site, with some travel required for events and canvassing

Growth Opportunities:

• Advancement to a sales or management position within the company
• Expanding knowledge of the basement finishing industry and related products
• Developing leadership and motivational skills

ASSUMPTION: This role provides an opportunity for growth and development within the company, as well as the chance to learn and apply new skills.

🌍 Location & Work Environment

Office Type: On-site, with a mix of office and field work

Office Location(s): Plymouth, MI

Geographic Context:

• Plymouth is a suburb of Detroit, with a population of approximately 9,100 people
• The area offers a mix of urban and suburban living, with easy access to Detroit and other nearby cities
• The cost of living in Plymouth is relatively low compared to other major metropolitan areas

Work Schedule: Hours vary based on department and season. Night and weekends are required for marketing associates.

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a mix of office and field work. It requires strong communication and organizational skills, as well as the ability to work independently and in a team environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person interview with the Sales Manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Customer service skills
• Communication skills
• Negotiation skills
• Organizational skills
• Ability to work in a team environment

Application Tips:

• Highlight any relevant experience in sales, marketing, or customer service
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of your negotiation skills and ability to meet deadlines

ATS Keywords: Lead generation, sales, marketing, customer service, negotiation, teamwork, flexible schedule

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills and qualifications for the position.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software
• Lead tracking and management tools
• Sales and marketing automation software

ASSUMPTION: The specific tools and technologies used by the company may vary, but they are likely to include customer relationship management software, lead tracking and management tools, and sales and marketing automation software.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Eco-conscious
• Collaborative
• Results-driven

Work Style:

• Fast-paced
• Dynamic
• Team-oriented
• Adaptable
• Results-driven

Self-Assessment Questions:

• Do you have strong customer service skills and a passion for helping others?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a team-oriented, collaborative work environment?
• Are you results-driven and motivated by meeting and exceeding goals?

ASSUMPTION: Matrix Basement Finishing values employees who are customer-focused, innovative, eco-conscious, collaborative, and results-driven. The company seeks candidates who are adaptable, team-oriented, and motivated by meeting and exceeding goals.

⚠️ Potential Challenges

• Working evenings and weekends may be required
• The role involves some travel for events and canvassing
• The work environment can be fast-paced and demanding
• The company is growing and changing, which may present unique challenges

ASSUMPTION: While this role presents some challenges, it also offers opportunities for growth and development within the company.

📈 Similar Roles Comparison

• This role is similar to other lead generation and sales positions, but it is unique in its focus on the basement finishing industry
• The role requires strong customer service and negotiation skills, as well as the ability to work in a team environment
• This role offers the opportunity to grow and develop within the company, as well as the chance to learn about the basement finishing industry

ASSUMPTION: This role is similar to other lead generation and sales positions, but it is unique in its focus on the basement finishing industry. It requires strong customer service and negotiation skills, as well as the ability to work in a team environment.

📝 Sample Projects

• Developing and implementing a lead generation strategy for a new product launch
• Hosting and managing a booth at a home show or event
• Canvassing a neighborhood or subdivision to generate leads

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role. They may vary depending on the specific needs and goals of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall sales and marketing strategy for the company?
• What are the most challenging aspects of this role?
• What opportunities are there for growth and development within the company?
• What is the company's approach to work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. They are also an opportunity for candidates to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and qualifications for this specific role
• Prepare examples of your negotiation skills and ability to meet deadlines
• Follow up with the company one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.