📌 Core Information
🔹 Job Title: Lead Growth Analyst, Paid Search
🔹 Company: Realtor.com Careers
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving scalable and efficient customer acquisition through paid search campaigns
- Managing multi-million dollar budgets and developing data-driven bidding strategies
- Collaborating cross-functionally with product, analytics, and creative teams to optimize campaigns
- Leveraging automation, testing, and deep performance analysis to maximize ROAS and drive continuous growth
ASSUMPTION: This role requires a strong background in SEM analytics and a passion for search marketing to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Lead strategy, execution, and optimization of paid search campaigns to drive customer acquisition
✅ Manage large-scale budgets and develop data-driven bidding strategies to improve conversion rates
✅ Conduct granular performance analysis and identify trends, inefficiencies, and scaling opportunities
✅ Develop models to evaluate bid strategies and recommend optimizations to improve cost efficiency and lead quality
✅ Collaborate with cross-functional teams to align on data sources, event tagging, and testing methodology
✅ Inform creative testing plans by identifying high-impact messaging and audience segments through data analysis
ASSUMPTION: This role requires a proactive approach to identifying gaps, risks, and new opportunities through data analysis and market research.
🎯 Required Qualifications
Education: Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Business Analytics, Marketing Analytics)
Experience: 6+ years of SEM analytics experience in a performance-driven environment (agency or in-house)
Required Skills:
- Advanced skills in Google Ads reporting, Google Analytics, and Microsoft Ads reporting environments
- Proficient in SQL and Excel for data extraction, manipulation, and analysis
- Deep understanding of attribution modeling, bidding algorithms (tROAS, tCPA), and paid search auction mechanics
- Ability to translate complex data into actionable business insights for non-technical audiences
Preferred Skills:
- Experience with visualization tools (Looker, Tableau, Power BI, or similar)
- Highly detail-oriented, analytical, and intellectually curious
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's primary language of operation.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Lead Growth Analyst role with 5-10 years of experience in the Austin, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on real estate services
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role's demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Realtor.com is a leading online real estate platform, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Company Size: Realtor.com has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 1996, with a rich history in online real estate and a strong reputation as the No. 1 site trusted by real estate professionals.
Company Description:
- Realtor.com helps millions of people find their next home by providing a user experience that is easy to use, easy to understand, and easy to make decisions.
- The company aims to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
- Realtor.com is committed to diversity and inclusion, providing equal opportunities regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
Company Specialties:
- Online real estate platform
- Search engine marketing
- Data analysis and optimization
- Cross-functional collaboration
Company Website: careers.realtor.com
ASSUMPTION: Realtor.com's mission and values align with its commitment to providing a user-friendly platform that empowers consumers to make informed decisions about their real estate journey.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in SEM analytics.
Reporting Structure: The Lead Growth Analyst, Paid Search will report directly to the Senior Manager, Growth Marketing and collaborate with various cross-functional teams, including product, analytics, and creative.
Work Arrangement: This role is on-site, with the expectation of working from Realtor.com's Austin, Texas headquarters. However, flexibility may be available based on the company's remote work policies.
Growth Opportunities:
- Expanding the scope of SEM campaigns and managing larger budgets
- Transitioning into a leadership role, such as a Manager or Director of Growth Marketing
- Exploring other areas of digital marketing, such as SEO, social media, or content marketing
ASSUMPTION: Given the company's size and growth potential, there are ample opportunities for career advancement and skill development within Realtor.com.
🌍 Location & Work Environment
Office Type: Realtor.com's headquarters in Austin, Texas, offers a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 901 E 6th St, Austin, Texas 78702, US
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Austin's central location in Texas makes it an ideal hub for regional travel and business connections
Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate project deadlines and team meetings.
ASSUMPTION: Realtor.com's Austin office provides a dynamic, engaging work environment that supports the company's mission and values.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth technical interview with the growth marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- SEM analytics skills and experience
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEM analytics experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Realtor.com's mission and values
- Prepare for technical interview questions by brushing up on your knowledge of Google Ads, Google Analytics, and Microsoft Ads reporting environments
ATS Keywords: SEM analytics, Google Ads, Google Analytics, Microsoft Ads, SQL, Excel, attribution modeling, bidding algorithms, paid search, performance analytics, collaboration, project leadership, market research, cohort analysis
ASSUMPTION: Realtor.com's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Ads
- SQL
- Excel
- Looker, Tableau, or Power BI (preferred)
ASSUMPTION: While not explicitly stated, proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and results-oriented
- Cross-functional and collaborative
- Data-driven and analytical
- Proactive and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you have a proven track record of driving growth and improving efficiency through SEM analytics?
ASSUMPTION: Realtor.com values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving results through data-driven decision-making.
⚠️ Potential Challenges
- Managing large-scale budgets and driving growth in a competitive market
- Balancing the need for data-driven decision-making with the need for swift execution
- Adapting to changes in the real estate market and adjusting SEM strategies accordingly
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and the real estate industry, and successful candidates will possess the skills and experience necessary to overcome them.
📈 Similar Roles Comparison
- Compared to other SEM analyst roles, this position offers a higher level of responsibility and a greater impact on the company's growth and success
- Realtor.com's focus on customer-centric innovation sets it apart from other real estate platforms and tech companies
- This role provides ample opportunities for career growth and development within the company's growth marketing team
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations for growth and development in the SEM analytics field.
📝 Sample Projects
- Developing and implementing a new bidding strategy to improve conversion rates and reduce CPA
- Conducting a comprehensive analysis of keyword performance and optimizing campaigns for improved efficiency
- Collaborating with the creative team to A/B test ad copy and improve click-through rates
ASSUMPTION: These sample projects illustrate the types of initiatives the Lead Growth Analyst, Paid Search will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the growth marketing team, and how can this role address them?
- How does Realtor.com support the professional development and growth of its employees?
- What is the company's approach to cross-functional collaboration and information sharing?
- How does Realtor.com measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for growth and advancement within the growth marketing team and the company as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEM analytics experience and achievements
- Write a cover letter that demonstrates your understanding of Realtor.com's mission and values and your enthusiasm for the role
- Prepare for technical interview questions by brushing up on your knowledge of Google Ads, Google Analytics, and Microsoft Ads reporting environments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
