📌 Core Information
🔹 Job Title: Lead Marketing Analyst
🔹 Company: Klaviyo
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing strategy through data-driven insights
- Enhancing lead generation performance and contributing to revenue growth
- Transforming complex marketing data into clear, actionable insights
- Collaborating cross-functionally with various teams to inform strategic planning
ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics to succeed.
📋 Key Responsibilities
✅ Develop detailed campaign measurement plans and conduct deep-dive analyses
✅ Create clear and concise dashboards and slide deck updates to keep the team informed
✅ Identify trends and statistically significant patterns in the data and pinpoint where, when, and through what channels these trends occur
✅ Collaborate with integrated marketing, revenue operations, and sales teams to optimize the lead to conversion funnel
✅ Build and maintain Tableau dashboards to track performance and impact on overall goals
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Mathematics, or a similar discipline)
Experience: 5-10 years of experience in marketing analytics, business intelligence, or a related field
Required Skills:
- Proficient in SQL and experience with Salesforce or equivalent systems
- Strong analytical thinking and data storytelling abilities
- Experience with Heap (product analytics) and Google Analytics preferred
- Ability to manage multiple projects and thrive in fast-paced environments
- Strong cross-functional communication and project management skills
Preferred Skills:
- Experience with Tableau or similar data visualization tools
- Familiarity with marketing automation platforms
ASSUMPTION: Candidates with a strong background in marketing analytics and experience with relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range reflects the cost of labor across various U.S. geographic markets and is subject to change based on the applicant's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- With your data all in one place, you can know, engage, and grow your audience like never before
Company Specialties:
- Marketing Automation
- Customer Data Platform
- AI-powered Insights
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and its unified solution for marketing automation, analytics, and customer service set it apart in the marketing services industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Analytics Manager
Work Arrangement: Remote OK, with the option to work from one of Klaviyo's offices
Growth Opportunities:
- Potential to advance to a Marketing Analytics Manager role
- Chance to work on high-impact projects and influence marketing strategy
- Opportunity to learn and develop skills in data visualization, marketing automation, and AI-powered insights
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing analytics team and expand their skillset.
🌍 Location & Work Environment
Office Type: Klaviyo has offices in Boston, London, Sydney, and Denver, with a remote-friendly work environment
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is known for its vibrant tech industry and diverse culture
- The city offers a high cost of living but also high earning potential
- San Francisco is a hub for marketing and advertising, with many opportunities for networking and professional growth
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment at Klaviyo allows for greater flexibility and work-life balance, while still offering opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or virtual interview with the Marketing Analytics team and other stakeholders
- Final interview with the Marketing Analytics Manager
Key Assessment Areas:
- Technical skills in SQL, data analysis, and data visualization
- Problem-solving and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Klaviyo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessments by brushing up on your SQL and data analysis skills
- Research Klaviyo's company culture and values to demonstrate your cultural fit
- Be prepared to discuss your approach to data-driven decision-making and marketing strategy
ATS Keywords: Marketing Analytics, SQL, Data Storytelling, Salesforce, B2B SAAS, Heap, Google Analytics, Tableau
ASSUMPTION: Klaviyo's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and marketing strategy.
🛠️ Tools & Technologies
- SQL
- Salesforce
- Heap
- Google Analytics
- Tableau
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily to analyze marketing data and create actionable insights.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-centric
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working with large datasets?
- Are you comfortable collaborating with various teams and stakeholders to inform marketing strategy?
- Do you have a strong customer focus and a data-driven approach to problem-solving?
ASSUMPTION: Klaviyo's culture values data-driven decision-making, collaboration, and innovation, with a strong focus on customer-centric marketing strategies.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort
- Collaborating with various teams and stakeholders may require strong communication and project management skills
- Keeping up with the fast-paced nature of marketing analytics may require continuous learning and adaptation
- Remote work may present unique challenges, such as maintaining work-life balance and fostering a sense of connection with colleagues
ASSUMPTION: These challenges can be overcome with strong technical skills, effective communication, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Business Intelligence Analyst position, but with a greater focus on driving marketing strategy and enhancing lead generation performance
- Unlike other marketing analytics roles, this position requires a strong understanding of the B2C marketing landscape and experience with B2C marketing automation platforms
- Career progression in this role may lead to a Marketing Analytics Manager or similar leadership position within the marketing analytics team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing analytics positions, with a greater focus on driving marketing strategy and enhancing lead generation performance.
📝 Sample Projects
- Developing a comprehensive campaign measurement plan for Klaviyo's integrated marketing strategy
- Conducting a deep-dive analysis of customer data to identify trends and patterns in customer behavior
- Creating a detailed performance reporting dashboard to track the impact of marketing campaigns on overall goals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Klaviyo's overall marketing strategy and revenue growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing Analytics team collaborate with other departments, such as Sales and Revenue Operations?
- What opportunities are there for growth and development within the marketing analytics team?
- How does Klaviyo support work-life balance for remote employees?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, growth opportunities, and the company's commitment to employee well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessments by brushing up on your SQL and data analysis skills
- Research Klaviyo's company culture and values to demonstrate your cultural fit
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
