📌 Core Information
🔹 Job Title: Lead Marketing Analyst
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving integrated marketing strategy through data-driven insights
- Collaborating with various teams to enhance lead generation performance
- Contributing to accelerated revenue growth through optimization
- Transforming complex marketing data into clear, actionable insights
ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics to succeed.
📋 Key Responsibilities
✅ Develop detailed campaign measurement plans and conduct deep-dive analyses
✅ Create performance reports and dashboards to track progress towards organizational goals
✅ Identify trends and statistically significant patterns in marketing data
✅ Collaborate cross-functionally with integrated marketing, revenue operations, and sales teams
✅ Manage multiple projects and meet strict deadlines
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 5-10 years of experience in marketing analytics, with at least 3 years in a B2B SaaS environment
Required Skills:
- Proficient in SQL and data analysis
- Experience with Salesforce or an equivalent system
- Strong analytical thinking and problem-solving skills
- Ability to manage multiple projects and meet deadlines
- Excellent communication and storytelling skills
Preferred Skills:
- Experience with Heap (product analytics) and Google Analytics
- Familiarity with Tableau or similar data visualization tools
- Background in B2B marketing or sales
ASSUMPTION: Candidates with experience in marketing analytics and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on Klaviyo's stated pay transparency and reflects the cost of labor across various U.S. geographic markets.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, with a focus on B2C brands
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2012, with a history of innovation and growth in the marketing technology space
Company Description:
- Klaviyo is the only CRM built for B2C brands, combining marketing automation, analytics, and customer service into one unified solution
- Powered by its built-in data platform and AI insights, Klaviyo helps brands know, engage, and grow their audience like never before
- With over 167,000 customers, Klaviyo is trusted by relationship-driven brands such as Mattel, Glossier, and Daily Harvest
Company Specialties:
- Marketing automation
- Customer data management
- AI-driven insights and analytics
- Customer service and support
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on B2C brands and data-driven marketing strategies makes it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Experienced professional, with opportunities for growth and advancement within the marketing analytics team
Reporting Structure: This role reports directly to the Marketing Analytics Manager and collaborates with various teams across the organization
Work Arrangement: Remote OK, with flexibility for full-time work and potential for hybrid or on-site arrangements
Growth Opportunities:
- Advancement within the marketing analytics team
- Expansion into other areas of marketing or data analysis
- Potential for leadership roles as the company continues to grow
ASSUMPTION: Klaviyo's size and growth trajectory provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Hybrid or remote-friendly, with offices in Boston, MA, and other global locations
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US
Geographic Context:
- Boston, MA, is a major tech hub with a thriving startup scene and numerous networking opportunities
- The city offers a high cost of living but also high salaries and ample job opportunities
- Klaviyo's location in the heart of Boston provides easy access to public transportation and nearby amenities
Work Schedule: Full-time, with flexibility for remote work and potential for hybrid or on-site arrangements
ASSUMPTION: Klaviyo's remote-friendly work environment and central Boston location provide a balance between flexibility and urban convenience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing analytics team
- Final interview with the marketing analytics manager or another senior leader
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and storytelling abilities
- Collaboration and project management skills
- Understanding of marketing analytics and B2B SaaS environments
Application Tips:
- Highlight relevant marketing analytics experience and achievements on your resume
- Tailor your cover letter to demonstrate your understanding of Klaviyo's business and the role's requirements
- Prepare examples of your data analysis and visualization skills for the interview
- Research Klaviyo's company culture and values to show your fit for the role
ATS Keywords: Marketing Analytics, SQL, Salesforce, B2B SaaS, Data Storytelling, Campaign Measurement, Lead Generation, Tableau
ASSUMPTION: Klaviyo's interview process focuses on assessing candidates' analytical skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- SQL
- Salesforce
- Heap (product analytics)
- Google Analytics
- Tableau
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in fast-paced, data-driven environments?
- Are you comfortable working with multiple teams and managing multiple projects?
- Do you have a strong analytical mindset and the ability to communicate complex data insights effectively?
ASSUMPTION: Klaviyo's culture values data-driven decision-making, collaboration, and innovation, making it an excellent fit for analytical marketing professionals.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for those who prefer a more structured or predictable work environment
- Managing multiple projects and meeting strict deadlines may require strong project management skills and time management
- Collaborating effectively with various teams may necessitate strong communication and interpersonal skills
- Working remotely may present challenges for those who prefer an on-site work environment
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and project management skills.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on collaboration and cross-functional communication
- In the B2B SaaS industry, this role requires a strong understanding of sales metrics and campaign reporting
- Career paths for marketing analytics professionals may include advancement into leadership roles or expansion into other areas of marketing or data analysis
ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing analytics field.
📝 Sample Projects
- Developing a comprehensive dashboard to track lead generation performance across multiple channels
- Conducting a deep-dive analysis of customer data to identify trends and optimize marketing strategies
- Creating a detailed campaign measurement plan to evaluate the success of a new marketing initiative
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other teams within the organization?
- What are the most pressing challenges facing the marketing analytics team currently?
- How does Klaviyo support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo measure the success of its marketing analytics team and individual contributors?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Klaviyo's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing analytics experience and skills
- Write a cover letter that demonstrates your understanding of Klaviyo's business and the role's requirements
- Prepare examples of your data analysis and visualization skills for the interview
- Follow up with the hiring manager or HR representative within 7-10 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
