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Lead Marketing Analyst

Klaviyo
Full-time
On-site
Boston, Massachusetts, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Marketing Analyst

πŸ”Ή Company: Klaviyo

πŸ”Ή Location: Boston, MA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving integrated marketing strategy through data-driven insights
  • Collaborating with various teams to enhance lead generation performance
  • Contributing to accelerated revenue growth through optimization
  • Transforming complex marketing data into clear, actionable insights

ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics to succeed.

πŸ“‹ Key Responsibilities

βœ… Develop detailed campaign measurement plans and conduct deep-dive analyses

βœ… Create performance reports and dashboards to track progress towards organizational goals

βœ… Identify trends and statistically significant patterns in marketing data

βœ… Collaborate cross-functionally with integrated marketing, revenue operations, and sales teams

βœ… Manage multiple projects and meet strict deadlines

ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 5-10 years of experience in marketing analytics, with at least 3 years in a B2B SaaS environment

Required Skills:

  • Proficient in SQL and data analysis
  • Experience with Salesforce or an equivalent system
  • Strong analytical thinking and problem-solving skills
  • Ability to manage multiple projects and meet deadlines
  • Excellent communication and storytelling skills

Preferred Skills:

  • Experience with Heap (product analytics) and Google Analytics
  • Familiarity with Tableau or similar data visualization tools
  • Background in B2B marketing or sales

ASSUMPTION: Candidates with experience in marketing analytics and a strong analytical mindset will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year

Benefits:

  • Annual cash bonus plan
  • Variable compensation for sales and customer success roles
  • Equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is based on Klaviyo's stated pay transparency and reflects the cost of labor across various U.S. geographic markets.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services, with a focus on B2C brands

Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration

Founded: 2012, with a history of innovation and growth in the marketing technology space

Company Description:

  • Klaviyo is the only CRM built for B2C brands, combining marketing automation, analytics, and customer service into one unified solution
  • Powered by its built-in data platform and AI insights, Klaviyo helps brands know, engage, and grow their audience like never before
  • With over 167,000 customers, Klaviyo is trusted by relationship-driven brands such as Mattel, Glossier, and Daily Harvest

Company Specialties:

  • Marketing automation
  • Customer data management
  • AI-driven insights and analytics
  • Customer service and support

Company Website: https://www.klaviyo.com/b2c-crm

ASSUMPTION: Klaviyo's focus on B2C brands and data-driven marketing strategies makes it an attractive employer for marketing professionals.

πŸ“Š Role Analysis

Career Level: Experienced professional, with opportunities for growth and advancement within the marketing analytics team

Reporting Structure: This role reports directly to the Marketing Analytics Manager and collaborates with various teams across the organization

Work Arrangement: Remote OK, with flexibility for full-time work and potential for hybrid or on-site arrangements

Growth Opportunities:

  • Advancement within the marketing analytics team
  • Expansion into other areas of marketing or data analysis
  • Potential for leadership roles as the company continues to grow

ASSUMPTION: Klaviyo's size and growth trajectory provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid or remote-friendly, with offices in Boston, MA, and other global locations

Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US

Geographic Context:

  • Boston, MA, is a major tech hub with a thriving startup scene and numerous networking opportunities
  • The city offers a high cost of living but also high salaries and ample job opportunities
  • Klaviyo's location in the heart of Boston provides easy access to public transportation and nearby amenities

Work Schedule: Full-time, with flexibility for remote work and potential for hybrid or on-site arrangements

ASSUMPTION: Klaviyo's remote-friendly work environment and central Boston location provide a balance between flexibility and urban convenience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing analytics team
  • Final interview with the marketing analytics manager or another senior leader

Key Assessment Areas:

  • Data analysis and problem-solving skills
  • Communication and storytelling abilities
  • Collaboration and project management skills
  • Understanding of marketing analytics and B2B SaaS environments

Application Tips:

  • Highlight relevant marketing analytics experience and achievements on your resume
  • Tailor your cover letter to demonstrate your understanding of Klaviyo's business and the role's requirements
  • Prepare examples of your data analysis and visualization skills for the interview
  • Research Klaviyo's company culture and values to show your fit for the role

ATS Keywords: Marketing Analytics, SQL, Salesforce, B2B SaaS, Data Storytelling, Campaign Measurement, Lead Generation, Tableau

ASSUMPTION: Klaviyo's interview process focuses on assessing candidates' analytical skills, communication abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • SQL
  • Salesforce
  • Heap (product analytics)
  • Google Analytics
  • Tableau

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Data-driven
  • Innovative
  • Collaborative

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in fast-paced, data-driven environments?
  • Are you comfortable working with multiple teams and managing multiple projects?
  • Do you have a strong analytical mindset and the ability to communicate complex data insights effectively?

ASSUMPTION: Klaviyo's culture values data-driven decision-making, collaboration, and innovation, making it an excellent fit for analytical marketing professionals.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment may be challenging for those who prefer a more structured or predictable work environment
  • Managing multiple projects and meeting strict deadlines may require strong project management skills and time management
  • Collaborating effectively with various teams may necessitate strong communication and interpersonal skills
  • Working remotely may present challenges for those who prefer an on-site work environment

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and project management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing analytics roles, this position places a greater emphasis on collaboration and cross-functional communication
  • In the B2B SaaS industry, this role requires a strong understanding of sales metrics and campaign reporting
  • Career paths for marketing analytics professionals may include advancement into leadership roles or expansion into other areas of marketing or data analysis

ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing analytics field.

πŸ“ Sample Projects

  • Developing a comprehensive dashboard to track lead generation performance across multiple channels
  • Conducting a deep-dive analysis of customer data to identify trends and optimize marketing strategies
  • Creating a detailed campaign measurement plan to evaluate the success of a new marketing initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • How does this role collaborate with other teams within the organization?
  • What are the most pressing challenges facing the marketing analytics team currently?
  • How does Klaviyo support the professional development and growth of its marketing analytics team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Klaviyo measure the success of its marketing analytics team and individual contributors?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Klaviyo's work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing analytics experience and skills
  • Write a cover letter that demonstrates your understanding of Klaviyo's business and the role's requirements
  • Prepare examples of your data analysis and visualization skills for the interview
  • Follow up with the hiring manager or HR representative within 7-10 business days after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.