Lead Marketing Operations Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Operations Analyst

🔹 Company: Okta

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with initial remote onboarding)

🚀 Job Overview

Key aspects of this role include:

• Designing and launching dashboards for stakeholders
• Supporting new dashboard development and maintaining existing ones
• Architecting and maintaining datasets, queries, and sources
• Cross-functional collaboration with data and marketing ops teams
• Enhancing data pipelines and developing data models for analytical workflows

ASSUMPTION: This role requires a strong background in marketing, operations, and analytics, with a focus on performing analysis and dashboarding for marketing. It also requires expert-level skills in Tableau and advanced SQL.

📋 Key Responsibilities

✅ Help Design and Launch Dashboards and Support our Stakeholders

• Support new dashboard development at every stage of the process
• Service incoming support requests on dashboards

✅ Help architect and maintain datasets, queries, and sources

• Support the Marketing Analytics team analysis and dashboard development
• Work cross-functionally with Okta’s Data & Insights and Marketing Ops team members
• Understand marketing technology ecosystem and ensure data accuracy and uninterrupted lead flow
• Enhance data pipelines and develop data models for analytical workflows

ASSUMPTION: This role involves a mix of technical tasks, such as designing and maintaining dashboards, and collaborative tasks, such as working with cross-functional teams to ensure data accuracy and uninterrupted lead flow.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)

Experience: 5+ years of experience in Marketing, Operations, and Analytics in a B2B environment

Required Skills:

• Expert-level Tableau skills (certification preferred)
• Advanced SQL skills
• Experience working in Snowflake and understanding of data warehouse best practices
• Strong experience and working knowledge of marketing technology stack including Salesforce CRM, Marketo, and 6Sense
• Strong analytical skills, cross-functional collaboration, and influence
• Full-funnel metrics experience across attributable and non-attributable conversion actions

Preferred Skills:

• Tableau certified

ASSUMPTION: While a Bachelor's degree is required, relevant work experience and skills are more important for this role. Expert-level Tableau skills and advanced SQL skills are crucial for success in this position.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (estimated based on industry standards for a Lead Marketing Operations Analyst with 5-10 years of experience in Bangalore)

Benefits:

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Working Hours: Full-time (40 hours per week), with the possibility of remote work for the first week of employment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Marketing Operations Analyst with 5-10 years of experience in Bangalore. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Okta operates in the software development industry, specifically focusing on identity management, access management, single sign-on, and other related services.

Company Size: Okta is a large company with 5,001-10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: Okta was founded in 2009 and is headquartered in San Francisco, California, with offices worldwide.

Company Description:

• Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack
• No matter what industry, use case, or level of support you need, Okta has you covered
• Okta's mission is to enable any organization to use any technology

Company Specialties:

• Identity Management
• Access Management
• Single Sign-On
• SaaS
• Cloud
• User Management
• Mobile Security
• Mobility Management
• and IDaaS

Company Website: https://www.okta.com

ASSUMPTION: Okta is a well-established company in the identity management industry, with a strong focus on providing a neutral, powerful, and extensible platform for its clients.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 5-10 years of experience in marketing, operations, and analytics.

Reporting Structure: The Lead Marketing Operations Analyst will report directly to the Marketing Strategy & Analytics team.

Work Arrangement: This role requires on-site work at Okta's Bengaluru, IN office during the first week of employment, with the possibility of remote work thereafter.

Growth Opportunities:

• Potential career progression within the Marketing Strategy & Analytics team or related departments
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to Okta's learning and development resources to enhance skills and knowledge

ASSUMPTION: This role offers significant growth opportunities for experienced professionals looking to advance their careers in marketing, operations, and analytics.

🌍 Location & Work Environment

Office Type: Okta's Bengaluru office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Okta's Bengaluru office is located in India, Bengaluru.

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with the possibility of remote work for the first week of employment

ASSUMPTION: Okta's Bengaluru office provides a modern, collaborative work environment that caters to the needs of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment (Tableau and SQL)
• Final round interview with the team

Key Assessment Areas:

• Technical skills in Tableau and SQL
• Analytical and problem-solving skills
• Cross-functional collaboration and communication skills
• Alignment with Okta's company values and culture

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on marketing, operations, and analytics
• Prepare for the technical assessment by practicing Tableau and SQL exercises
• Research Okta's company culture and values to demonstrate your fit during the interview

ATS Keywords: Marketing, Operations, Analytics, Tableau, SQL, Snowflake, Marketing Technology Stack, Salesforce CRM, Marketo, 6Sense, Data Accuracy, Data Integration, Analytical Workflows, B2B Environment, Full-Funnel Metrics

ASSUMPTION: Okta's application process is designed to assess the candidate's technical skills, analytical and problem-solving skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Tableau
• SQL
• Snowflake
• Salesforce CRM
• Marketo
• 6Sense

ASSUMPTION: The Lead Marketing Operations Analyst will use a variety of tools and technologies to design and maintain dashboards, architect and maintain datasets, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-Focused
• One Team, One Dream
• Never Stop Learning
• Act Like Owners
• Think Big, Act Small

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and solutions-oriented
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you align with Okta's customer-focused value?
• How comfortable are you working in a collaborative, cross-functional environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Okta values a customer-focused, collaborative, and innovative work environment, and candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Working with large datasets and ensuring data accuracy
• Managing multiple projects and prioritizing tasks effectively
• Adapting to a fast-paced, dynamic work environment
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: The Lead Marketing Operations Analyst role presents unique challenges related to data management, project management, and collaboration, which candidates should be prepared to address.

📈 Similar Roles Comparison

• Compared to other Marketing Operations roles, this position places a stronger emphasis on data analysis and dashboarding using Tableau
• Okta's focus on identity management and access control sets it apart from other companies in the software development industry
• Career progression in this role may lead to opportunities in marketing strategy, analytics, or related fields

ASSUMPTION: While this role shares similarities with other Marketing Operations positions, its unique focus on identity management and access control, as well as its emphasis on data analysis and dashboarding, sets it apart in the industry.

📝 Sample Projects

• Designing and launching a new dashboard for the marketing team to track campaign performance
• Architecting and maintaining a dataset to support marketing analytics and reporting
• Developing a data model for an analytical workflow to optimize marketing funnel performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks that the Lead Marketing Operations Analyst may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Strategy & Analytics team?
• How does Okta ensure data accuracy and uninterrupted lead flow across its marketing technology stack?
• What opportunities are there for professional growth and development within the Marketing Strategy & Analytics team or related departments?
• How does Okta support work-life balance for its employees, particularly for those working on-site in Bangalore?
• What is the typical career path for a Lead Marketing Operations Analyst at Okta?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills in marketing, operations, and analytics
• Prepare for the technical assessment by practicing Tableau and SQL exercises
• Research Okta's company culture and values to demonstrate your fit during the interview
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.