Lead Marketing Technology Architect

📌 Core Information

🔹 Job Title: Lead Marketing Technology Architect

🔹 Company: Onemedia Consulting GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (must reside within the European Union)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven marketing strategies and implementing cutting-edge solutions
• Driving the integration of marketing automation platforms like Adobe Marketo Engage, Adobe Journey Optimizer, and Adobe RTCDP
• Collaborating with the Head of Consulting to evolve the consulting portfolio
• Acting as a bridge between marketing, sales, and IT teams to ensure alignment and efficiency
• Leading and executing large-scale, complex marketing technology projects

ASSUMPTION: This role requires a balance of strategic thinking and hands-on expertise in marketing technology. The ideal candidate will have a strong technical background and the ability to communicate complex technical concepts to non-technical stakeholders.

📋 Key Responsibilities

✅ Defining and implementing marketing technology strategies for clients

✅ Overseeing the integration and optimization of marketing automation tools

✅ Acting as the bridge between marketing, sales, and IT teams to ensure alignment and efficiency

✅ Leading and executing large-scale, complex marketing technology projects

✅ Sharing expertise across the organization to enhance overall knowledge and capabilities

✅ Staying ahead of industry trends and advising clients on emerging MarTech innovations

ASSUMPTION: The role involves a mix of strategic planning, project management, and hands-on technical work. Strong communication and leadership skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: 5-10 years of experience in marketing technology, automation, and customer data platforms

Required Skills:

• Profound expertise in marketing technology, automation, and customer data platforms
• Experience managing complex MarTech ecosystems, ideally with Adobe products
• Marketo Certified Solutions Architect (Master) and additional Adobe certifications
• Strong understanding of HTML, JavaScript, and APIs (a plus)
• Excellent communication and leadership skills

Preferred Skills:

• Fluency in German (C1 level or higher)
• Experience working remotely and collaborating with distributed teams

ASSUMPTION: Given the strategic and technical nature of the role, candidates should have a strong background in marketing technology and relevant certifications. Experience with Adobe products is highly preferred.

💰 Compensation & Benefits

Salary Range: €70,000 - €100,000 per year (based on experience and industry standards for a Lead Marketing Technology Architect role in Munich)

Benefits:

• Structured onboarding process
• Continuous learning opportunities and certifications
• Remote-friendly culture with offices in Munich, Vilnius, and Lucerne

Working Hours: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Lead Marketing Technology Architect role in Munich. Benefits are tailored to support the growth and development of the candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Onemedia Consulting operates in the advertising services industry, focusing on digital marketing, marketing strategy, and marketing technology.

Company Size: Onemedia Consulting is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Onemedia Consulting was founded in 2015 and has since grown to offer a range of marketing services, including marketing automation, lead management, and customer data management.

Company Description:

• Onemedia Consulting aligns marketing automation, lead management, and data intelligence with the needs and goals of its clients' businesses
• The company uses data to guide customers on their journey, identify patterns in their behavior, and create hyper-relevant, insightful, but privacy-friendly customer experiences
• Onemedia Consulting specializes in working with Marketo and Pardot platforms

Company Specialties:

• Digital Marketing
• Marketing Strategy
• Marketing Operations
• Marketing Analysis & Optimization
• Performance Marketing
• Marketing Technology
• Digital Analytics
• Campaign Management
• Customer Data Management
• Digital Transformation
• Marketing Automation
• Lead Management

Company Website: https://www.onemedia-consulting.com

ASSUMPTION: Onemedia Consulting is a growing consultancy with a focus on data-driven marketing. The company's small size allows for a collaborative and agile work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing technology.

Reporting Structure: The Lead Marketing Technology Architect will report directly to the Head of Consulting and work closely with other consultants and client teams.

Work Arrangement: This role is remote-friendly, with offices in Munich, Vilnius, and Lucerne. The candidate must reside within the European Union.

Growth Opportunities:

• As a small and growing company, Onemedia Consulting offers opportunities for professional growth and development
• The role of Lead Marketing Technology Architect provides the chance to drive the evolution of the consulting portfolio and make a significant impact on the company's success
• Candidates may have the opportunity to take on additional responsibilities or move into a management role as the company grows

ASSUMPTION: Given the company's size and growth trajectory, there are opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Onemedia Consulting has offices in Munich, Vilnius, and Lucerne, with a remote-friendly culture that supports flexible work arrangements.

Office Location(s): Munich, Bavaria, Germany; Vilnius, Lithuania; Lucerne, Switzerland

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, with a vibrant tech and startup scene
• Vilnius is the capital of Lithuania and offers a lower cost of living compared to other European cities, with a growing tech industry
• Lucerne is a picturesque city in Switzerland, known for its stunning natural beauty and high quality of life

Work Schedule: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: Onemedia Consulting's remote-friendly culture and multiple office locations provide candidates with flexibility in their work arrangements and the opportunity to live and work in different European cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Head of Consulting
• Technical assessment or case study presentation
• Final interview with the company founders

Key Assessment Areas:

• Technical expertise in marketing technology and automation
• Strategic thinking and problem-solving skills
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in marketing technology and automation
• Tailor your resume and cover letter to emphasize your strategic thinking and problem-solving skills
• Prepare for technical assessments or case studies by brushing up on your marketing technology knowledge
• Research Onemedia Consulting's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing Technology, Marketing Automation, Customer Data Platforms, Adobe Marketo Engage, Adobe Journey Optimizer, Adobe RTCDP, Project Management, Strategic Thinking, Technical Background, Consultative Mindset, Communication Skills, HTML, JavaScript, APIs, Industry Trends, Emerging Technologies

ASSUMPTION: Onemedia Consulting's interview process is designed to assess candidates' technical expertise, strategic thinking, and cultural fit. Candidates should be prepared to demonstrate their skills and experience in marketing technology and automation.

🛠️ Tools & Technologies

• Adobe Marketo Engage
• Adobe Journey Optimizer
• Adobe RTCDP
• HTML
• JavaScript
• APIs

ASSUMPTION: The Lead Marketing Technology Architect will be expected to have expertise in Adobe marketing automation tools and a strong technical background in HTML, JavaScript, and APIs.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Customer-centric focus
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Agile and adaptable
• Results-driven and proactive
• Collaborative and communicative
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you have a strong passion for marketing technology and a desire to stay up-to-date with industry trends?
• Are you comfortable working in a remote and collaborative environment?
• Do you have a consultative mindset and the ability to communicate complex technical concepts to non-technical stakeholders?

ASSUMPTION: Onemedia Consulting values candidates who are data-driven, customer-centric, and collaborative. The ideal candidate will be comfortable working in a remote and agile environment and have a strong passion for marketing technology.

⚠️ Potential Challenges

• Managing complex MarTech ecosystems and integrating multiple tools
• Keeping up with the latest industry trends and emerging technologies
• Balancing strategic thinking with hands-on technical work
• Collaborating effectively with remote and distributed teams

ASSUMPTION: The Lead Marketing Technology Architect role presents unique challenges, including managing complex MarTech ecosystems, staying up-to-date with industry trends, and balancing strategic thinking with technical work. Candidates should be prepared to tackle these challenges and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other Lead Marketing Technology Architect roles, this position offers the opportunity to drive the evolution of a growing consultancy's portfolio
• Onemedia Consulting's focus on data-driven marketing and customer-centric approach sets it apart from other marketing consultancies
• This role provides the chance to work with a variety of clients and industries, offering diverse career growth opportunities

ASSUMPTION: The Lead Marketing Technology Architect role at Onemedia Consulting offers unique opportunities for growth and impact compared to similar roles at other companies. Candidates should consider the company's focus on data-driven marketing and customer-centric approach when evaluating this role.

📝 Sample Projects

• Developing a comprehensive marketing technology strategy for a Fortune 500 company
• Integrating Adobe Marketo Engage, Adobe Journey Optimizer, and Adobe RTCDP for a global e-commerce retailer
• Leading a team to optimize marketing automation workflows for a leading B2B software provider

ASSUMPTION: The Lead Marketing Technology Architect will have the opportunity to work on diverse and impactful projects, driving marketing technology strategies and integrations for a range of clients.

❓ Key Questions to Ask During Interview

• How does Onemedia Consulting support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Onemedia Consulting ensure alignment and efficiency between marketing, sales, and IT teams?
• What are the most challenging aspects of working as a Lead Marketing Technology Architect at Onemedia Consulting?
• How does Onemedia Consulting foster a collaborative and inclusive work environment?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing technology and automation
• Prepare for technical assessments or case studies by brushing up on your marketing technology knowledge
• Research Onemedia Consulting's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.