📌 Core Information
🔹 Job Title: Lead of Analytics (Marketing & UA team)
🔹 Company: Gameloft
🔹 Location: Paris, Île-de-France, France & Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Gaming & Mobile
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing analysts to drive game growth and enhance marketing profitability
- Extracting actionable insights from marketing and in-game data
- Collaborating with marketing verticals and stakeholders to provide data-driven recommendations
- Optimizing marketing testing methodologies and outcomes using statistical analysis
- Managing and leveling up a small team of marketing analysts
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a genuine passion for gaming and the gaming industry.
📋 Key Responsibilities
✅ Develop an in-depth understanding of the company's data warehouse, focusing on Marketing and game tracking data
✅ Become an expert in marketing data dimensions and measurement definitions
✅ Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions
✅ Translate analytical findings into strategic recommendations for Marketing and game teams
✅ Manage and level up a small team of marketing analysts
ASSUMPTION: This role requires strong leadership skills, the ability to work collaboratively, and a focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 5+ years of professional experience, with 2+ years in a team lead role
Required Skills:
- Expertise in SQL (Big Query), crafting complex and efficient queries
- Proficient in Python and R
- Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)
- Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels
- Solid understanding of statistical analysis and its applications in marketing and UA
- Fluent in English, with good presentation and communication skills
Preferred Skills:
- Experience in the gaming or mobile industry
- Familiarity with gaming or mobile data dimensions and measurement definitions
ASSUMPTION: Candidates with experience in the gaming or mobile industry may have an advantage in understanding the specific data dimensions and measurement definitions relevant to this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Lead of Analytics role in the gaming industry in France and Spain)
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous vacation policy
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gameloft is a leading global publisher and developer of mobile games, with a strong focus on creating high-quality, innovative gaming experiences for millions of fans worldwide.
Company Size: Gameloft has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Gameloft was founded in 1999, with over two decades of experience in the gaming industry.
Company Description:
- Gameloft is known for its strong franchises, including Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter
- The company has a great network of partners, such as Universal, Illumination, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel, and Ferrari
- Gameloft is also home to Gameloft for brands and Gameloft Business Solutions, which provide gaming experiences for brands and carriers, respectively
Company Specialties:
- Mobile gaming
- Game development
- Marketing and user acquisition
- Data analysis and business intelligence
- Brand partnerships and collaborations
Company Website: http://www.gameloft.com
ASSUMPTION: Gameloft's extensive experience in the gaming industry and strong partnerships with major brands make it an attractive employer for gaming enthusiasts and industry professionals alike.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in data analysis and team leadership.
Reporting Structure: The Lead of Analytics reports directly to the Head of Data.
Work Arrangement: This role is primarily on-site, with flexible hours and remote work options available.
Growth Opportunities:
- Potential career progression into a Head of Analytics or similar role
- Opportunities to work on diverse projects and gain experience in various aspects of the gaming industry
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in data analysis and team leadership within the gaming industry.
🌍 Location & Work Environment
Office Type: Gameloft's offices are modern and collaborative workspaces, designed to foster creativity and innovation.
Office Location(s): Paris, Île-de-France, France & Barcelona, Catalonia, Spain
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving gaming industry
- Barcelona is known for its strong gaming community and numerous gaming events
- Both locations offer a high quality of life, with rich cultural experiences and diverse culinary scenes
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The office locations for this role provide candidates with the opportunity to work in dynamic, multicultural environments with a strong focus on gaming and technology.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess technical skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role and company culture
- Final interview with senior leadership to evaluate the candidate's strategic thinking and leadership potential
Key Assessment Areas:
- Technical skills in data analysis, SQL, Python, and R
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with Gameloft's values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in gaming, mobile, or marketing data analysis
- Demonstrate a strong understanding of key marketing metrics and channels
- Showcase proficiency in SQL, Python, and R through examples or projects
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Data Analysis, SQL, Python, R, Marketing Metrics, Team Leadership, Gaming Industry, User Acquisition, Data Visualization, Statistical Analysis
ASSUMPTION: Gameloft's interview process is designed to assess the candidate's technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- SQL (Big Query)
- Python
- R
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, Mixpanel)
- Collaboration and project management tools (e.g., Slack, Asana)
ASSUMPTION: The tools and technologies required for this role are standard in the data analysis and marketing industries, with a focus on leveraging data visualization and collaboration tools to communicate insights effectively.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and innovation
- Collaboration and teamwork
- Data-driven decision making
- Continuous learning and improvement
- Respect and integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a genuine passion for gaming and the gaming industry?
- Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
- Do you thrive in collaborative, team-oriented settings, and are you able to work effectively with diverse stakeholders?
ASSUMPTION: Gameloft's company culture values passion, collaboration, and data-driven decision making, with a focus on fostering a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing a small team of marketing analysts, requiring strong leadership and mentoring skills
- Working with diverse stakeholders, including marketing verticals and senior leadership, necessitating excellent communication and presentation skills
- Keeping up with the latest trends and best practices in data analysis and marketing, requiring continuous learning and adaptation
- Balancing the demands of multiple projects and priorities, requiring strong organizational skills and time management
ASSUMPTION: The potential challenges in this role require candidates to possess strong leadership, communication, and organizational skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other data analyst roles, this position focuses specifically on marketing and user acquisition data, requiring a strong understanding of marketing metrics and channels
- Compared to other senior-level data analyst roles, this position offers significant growth opportunities and the chance to lead a small team
- In terms of career path, this role provides a clear progression into leadership and management positions within the data analysis and marketing fields
ASSUMPTION: This role offers unique opportunities and challenges compared to other data analyst positions, with a focus on marketing and user acquisition data and a clear path for career progression.
📝 Sample Projects
- Conducting a comprehensive analysis of user acquisition channels to optimize marketing spend and improve ROI
- Developing predictive models to identify high-value users and optimize retention strategies
- Creating interactive data visualizations to communicate key insights and trends to stakeholders
ASSUMPTION: The sample projects for this role demonstrate the range of analytical and leadership responsibilities required, with a focus on driving game growth and enhancing marketing profitability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & UA team?
- How does this role collaborate with other teams and departments within Gameloft?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gameloft support the professional development and growth of its employees?
- What are the most challenging aspects of working in a dynamic, fast-paced gaming company like Gameloft?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in data analysis, marketing, and team leadership
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
- Prepare examples of your data analysis work, including visualizations and reports, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
