📌 Core Information
🔹 Job Title: Lead of Analytics (Marketing & UA team)
🔹 Company: Gameloft
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of data analysts to extract actionable insights from marketing and in-game data
- Driving game growth and enhancing marketing profitability through data-driven strategies
- Collaborating with marketing verticals and stakeholders to provide timely, data-driven answers
- Optimizing marketing testing methodologies and outcomes using statistical analysis
- Managing and leveling up a small team of marketing analysts
ASSUMPTION: This role requires a strong background in data analysis, marketing, and team leadership. The ideal candidate will have a genuine passion for gaming and a deep understanding of statistical analysis.
📋 Key Responsibilities
✅ Develop an in-depth understanding of the company's data warehouse, focusing on Marketing and game tracking data
✅ Become an expert in marketing data dimensions and measurement definitions
✅ Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions
✅ Translate analytical findings into strategic recommendations for Marketing and game teams
✅ Leverage statistical analysis to optimize Marketing testing methodologies and outcomes
✅ Manage and level up a small team of marketing analysts
ASSUMPTION: The role requires a balance of technical skills, strategic thinking, and strong communication abilities to effectively lead the team and influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
Experience: 5+ years of professional experience, with 2+ years in a team lead role
Required Skills:
- Expertise in SQL (Big Query) for crafting complex and efficient queries
- Proficiency in Python and R for data analysis and visualization
- Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)
- Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels
- Solid understanding of statistical analysis and its applications in marketing and UA
- Fluency in English, with good presentation and communication skills
Preferred Skills:
- Experience in the gaming or mobile industry
- Familiarity with gaming or mobile data dimensions and measurement definitions
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of data-driven projects will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Lead of Analytics role in Paris)
Benefits:
- Competitive health insurance and retirement plans
- Generous vacation and leave policies
- Opportunities for professional development and growth
- Gaming enthusiast's dream work environment
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gameloft operates in the competitive and dynamic computer games industry, with a focus on mobile gaming.
Company Size: Gameloft is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Gameloft was founded in 1999, with over two decades of experience in the gaming industry.
Company Description:
- Gameloft is a leading global publisher and developer of mobile games, with over 500 million monthly active users worldwide
- The company is known for its strong franchises, such as Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter
- Gameloft partners with major brands and studios to create high-quality gaming experiences for its users
Company Specialties:
- Mobile game development and publishing
- Cross-platform gaming experiences
- Partnerships with major brands and studios
- Gaming technology and innovation
Company Website: http://www.gameloft.com
ASSUMPTION: Gameloft's extensive experience and strong market position make it an attractive employer for gaming enthusiasts and industry professionals alike.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in data analysis and marketing.
Reporting Structure: The Lead of Analytics reports directly to the Head of Data and collaborates with various marketing verticals and stakeholders.
Work Arrangement: This is an on-site role, with flexible hours and remote work options available.
Growth Opportunities:
- Potential to advance to a Director or VP of Analytics role within the company
- Opportunities to work on high-impact projects and influence key business decisions
- Chance to grow and develop a team of marketing analysts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Gameloft's Paris office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 14 rue Auber, Paris, Île-de-France, France
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving tech industry
- The Île-de-France region is home to many leading gaming companies and studios
- Gameloft's office is conveniently located in the heart of Paris, with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Gameloft's Paris office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills in data analysis and visualization
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Leadership and team management capabilities
- Cultural fit and alignment with Gameloft's values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing
- Include a well-structured resume with clear sections for experience, skills, and education
- Tailor your cover letter to demonstrate your passion for gaming and understanding of Gameloft's business
- Prepare a portfolio of data-driven projects and visualizations to showcase your skills
ATS Keywords: Data Analysis, SQL, Python, R, Data Visualization, Statistical Analysis, Marketing Metrics, Team Leadership, Collaboration, Communication, Gaming Industry, Data-driven Decision Making
ASSUMPTION: Gameloft's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL (Big Query)
- Python
- R
- Data visualization tools (e.g., Tableau, Power BI, or Looker)
- Marketing analytics platforms (e.g., Google Analytics, Mixpanel, or AppsFlyer)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and innovation
- Collaboration and teamwork
- Data-driven decision making
- Continuous learning and improvement
- Respect and integrity
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and communication
- Results-driven and performance-oriented
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a genuine passion for gaming and a deep understanding of the gaming industry?
- Are you comfortable working in a fast-paced, dynamic work environment with tight deadlines?
- Do you have strong communication and presentation skills, with the ability to influence stakeholders?
- Are you a collaborative team player, with a willingness to learn and adapt to new tools and technologies?
ASSUMPTION: Gameloft's company culture is driven by a passion for gaming and a commitment to data-driven decision making. The ideal candidate will be a strong communicator, collaborative team player, and results-driven performer.
⚠️ Potential Challenges
- Managing a team of marketing analysts with varying levels of experience and expertise
- Balancing the need for strategic, long-term insights with tactical, short-term optimizations
- Working with large, complex datasets and ensuring data quality and accuracy
- Keeping up with the latest trends and best practices in data analysis and marketing
ASSUMPTION: The Lead of Analytics role presents unique challenges and opportunities for growth and development. The ideal candidate will be proactive, adaptable, and capable of balancing multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Compared to other Lead of Analytics roles, this position offers a unique opportunity to work in the gaming industry and collaborate with marketing verticals
- Gameloft's focus on data-driven decision making sets it apart from other gaming companies, with a strong emphasis on quantitative analysis and optimization
- Career progression in this role may lead to opportunities in senior leadership or specialized analytics functions within the company
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on data-driven decision making and collaboration with marketing verticals.
📝 Sample Projects
- Conducting a comprehensive analysis of user acquisition channels to optimize marketing spend and improve ROI
- Developing predictive models to identify high-value users and optimize retention strategies
- Creating interactive dashboards to visualize key marketing metrics and facilitate data-driven decision making
ASSUMPTION: The projects listed above are representative of the types of initiatives the Lead of Analytics may work on, with a focus on driving game growth and enhancing marketing profitability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & UA team?
- How does the Lead of Analytics role collaborate with other data teams within the company?
- What are the most pressing challenges facing the Marketing & UA team, and how can this role help address them?
- How does Gameloft support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in data analysis, marketing, and team leadership
- Write a compelling cover letter that demonstrates your passion for gaming and understanding of Gameloft's business
- Prepare a portfolio of data-driven projects and visualizations to showcase your skills and achievements
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
