Lead Paid Search Manager

📌 Core Information 🔹 Job Title: Lead Paid Search Manager 🔹 Company: Scribd 🔹 Location: Multiple locations (see below) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: July 28, 2025 🚀 Job Overview Key aspects of this role include: - Managing performance across Google Ads and other search platforms to drive user acquisition and optimize for LTV-driven growth. - Leading experimentation with bidding models, campaign structures, creative messaging, landing pages, and audience segmentation. - Identifying growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape. - Collaborating with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions. - Working with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy. ASSUMPTION: This role requires a strong balance of creative and analytical thinking, with a focus on driving results and continuous improvement. 📋 Key Responsibilities ✅ Paid Search Management: - Manage performance across Google Ads and other search platforms with a focus on LTV-driven growth. - Lead experimentation with bidding models, campaign structures, creative messaging, landing pages, and audience segmentation. - Identify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscape. - Stay ahead of platform changes and new features, implementing beta opportunities when available. - Own regular analytics and reporting, effectively communicating performance insights, wins, and challenges. - Partner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutions. - Collaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategy. ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple initiatives and stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C products. - Proven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CAC. - Demonstrated success in conversion optimization, audience targeting, and creative testing methodologies. - Experience with attribution models and incrementality testing, including how SEM complements SEO. - Skilled in budget planning and forecasting. - Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus). - In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goals. Required Skills: - Paid Search Management - User Acquisition - LTV:CAC Optimization - Bidding Models - Campaign Structures - Creative Messaging - Audience Segmentation - Analytics and Reporting - Collaboration - Conversion Optimization - Attribution Models - Budget Planning - Automated Bidding Strategies Preferred Qualifications: - Experience with marketing subscription products or digital content services. - Familiarity with mobile app marketing and app store optimization. - Experience with Google Tag Manager, Looker, or Appsflyer is a plus. ASSUMPTION: Candidates with experience in the subscription or D2C product space will have a significant advantage in this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Lead Paid Search Manager role with 7+ years of experience in subscription or D2C products) Benefits: - Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees - 12 weeks paid parental leave - Short-term/long-term disability plans - 401k/RSP matching - Onboarding stipend for home office peripherals + accessories - Learning & Development allowance - Learning & Development programs - Quarterly stipend for Wellness, WiFi, etc. - Mental Health support & resources - Free subscription to the Scribd Inc. suite of products - Referral Bonuses - Book Benefit - Sabbaticals - Company-wide events - Team engagement budgets - Vacation & Personal Days - Paid Holidays (+ winter break) - Flexible Sick Time - Volunteer Day - Employee Resource Groups - Access to AI Tools Working Hours: 40 hours per week, with occasional in-person attendance required for all Scribd employees, regardless of their location. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 2007 Company Description: Scribd, Inc. is a multinational technology company focused on the written and spoken word. Our three brands — Everand™, Scribd®, and SlideShare® — deliver knowledge, information, and inspiration to billions of people across the globe. Company Specialties: ebooks, publishing, subscription service, books, literary community, authors, technology, and audiobooks Company Website: www.scribd.com ASSUMPTION: Scribd's focus on the written and spoken word presents unique opportunities for candidates interested in the publishing and technology industries. 📊 Role Analysis Career Level: Mid-level to Senior-level (5-10 years of experience) Reporting Structure: This role reports directly to the Director of Performance Marketing. Work Arrangement: Hybrid (occasional in-person attendance required) Growth Opportunities: - Potential to lead and mentor junior team members as the team grows. - Opportunities to expand the role's scope as Scribd's user base and product offerings evolve. - Exposure to various aspects of the business, fostering well-rounded professional development. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Scribd's user acquisition strategy. 🌍 Location & Work Environment Office Type: Hybrid (occasional in-person attendance required) Office Location(s): - San Francisco, CA - Phoenix, AZ - New York City, NY - Toronto, ON - Amsterdam, NL - Los Angeles, CA - Vancouver, BC - Seattle, WA Geographic Context: - San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living. - Phoenix, AZ: Offers a warm climate, lower cost of living compared to coastal cities, and a growing tech scene. - New York City, NY: The city that never sleeps, with a fast-paced lifestyle, diverse culture, and competitive job market. - Toronto, ON: Canada's largest city, with a multicultural population, robust economy, and a growing tech industry. - Amsterdam, NL: A historic city with a rich cultural scene, international business hub, and a strong focus on sustainability. - Los Angeles, CA: Known for its entertainment industry, diverse culture, and Mediterranean climate. - Vancouver, BC: A coastal city with a mild climate, natural beauty, and a strong focus on outdoor recreation and sustainability. - Seattle, WA: A city with a strong tech industry, rainy climate, and a vibrant arts and culture scene. Work Schedule: Flexible, with occasional in-person attendance required for all Scribd employees, regardless of their location. ASSUMPTION: Scribd's flexible work benefit, Scribd Flex, allows employees to choose the daily work-style that best suits their individual needs, prioritizing intentional in-person moments to build collaboration, culture, and connection. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen 3. In-depth behavioral and skills assessment 4. Final round interviews with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Problem-solving skills and analytical thinking - Creativity and innovation in campaign strategy - Ability to work collaboratively and manage multiple projects - Adaptability and comfort with change in a fast-paced environment Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of LTV:CAC optimization and user acquisition strategies in your application materials. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration. ATS Keywords: Paid Search Management, User Acquisition, LTV:CAC Optimization, Bidding Models, Campaign Structures, Creative Messaging, Audience Segmentation, Analytics and Reporting, Collaboration, Conversion Optimization, Attribution Models, Budget Planning, Automated Bidding Strategies ASSUMPTION: Scribd's interview process is designed to assess candidates' fit for the role and the company's culture, with a focus on problem-solving skills, creativity, and collaboration. 🛠️ Tools & Technologies - Google Ads - Bing Ads - Apple Search Ads (ASA) - Google UAC - Looker - Google Tag Manager - Appsflyer - Excel - Other relevant search marketing tools and platforms ASSUMPTION: The specific tools and technologies required for this role may evolve as Scribd's user acquisition strategy and platform integrations change. 👔 Cultural Fit Considerations Company Values: - Spark human curiosity - Be real and be bold - Debate and commit - Embrace plot twists - Prioritize the customer Work Style: - Balancing individual flexibility and community connections - Occasional in-person attendance required for all Scribd employees, regardless of their location - A culture that supports a GRIT-ty approach to work, with a focus on setting and achieving goals, achieving results, contributing innovative ideas and solutions, and positively influencing the broader team through collaboration and attitude. Self-Assessment Questions: 1. How do you approach setting and achieving goals in a dynamic work environment? 2. Can you provide an example of a time when you embraced a plot twist and turned it into an opportunity? 3. How do you balance individual flexibility with the need for collaboration and community connections in a hybrid work environment? ASSUMPTION: Candidates who align with Scribd's company values and work style, and who can demonstrate a GRIT-ty approach to their work, will be well-suited to this role. ⚠️ Potential Challenges 1. Managing multiple projects and stakeholders: This role requires strong project management skills to balance multiple initiatives and collaborate effectively with various teams. 2. Keeping up with the evolving search landscape: The search marketing industry is constantly changing, and this role requires a commitment to staying current with new features, platform changes, and best practices. 3. Occasional in-person attendance: While Scribd offers a flexible work benefit, employees are required to attend occasional in-person meetings and events, which may present challenges for some candidates. ASSUMPTION: These challenges can be mitigated by strong communication, time management, and a proactive approach to professional development. 📈 Similar Roles Comparison 1. Comparison with other Paid Search Manager roles: - This role focuses on subscription or D2C products, requiring a strong understanding of LTV:CAC optimization and user acquisition strategies specific to these product types. - Unlike some roles, this position requires occasional in-person attendance, which may impact work-life balance for some candidates. ASSUMPTION: Candidates with experience in subscription or D2C products will find this role's focus on LTV:CAC optimization and user acquisition strategies particularly relevant to their skillset. 📝 Sample Projects 1. Project: Expanding user acquisition channels - Identify and integrate new search platforms to reach a broader audience. - Develop and implement new campaign structures and bidding models to optimize performance on these new channels. 2. Project: Enhancing audience segmentation - Analyze user data to identify new audience segments with high LTV potential. - Create and test new ad creatives and landing pages tailored to these segments. 3. Project: Improving attribution and incrementality testing - Collaborate with the data team to implement advanced attribution models and incrementality testing. - Use these insights to optimize campaign performance and allocate resources more effectively. ASSUMPTION: These sample projects illustrate the diverse range of initiatives a Lead Paid Search Manager at Scribd may undertake to drive user acquisition and optimize LTV:CAC. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - How does Scribd approach LTV:CAC optimization for subscription products? - Can you describe a time when you successfully expanded user acquisition channels and improved performance? - How do you stay current with the evolving search landscape and platform changes? 2. Team and culture questions: - How does the Performance Marketing team collaborate with other departments at Scribd? - What is the team's approach to work-life balance and employee well-being? 3. Growth and development questions: - What opportunities are there for professional growth and development in this role? - How does Scribd support employees in achieving their career goals? ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to making a strong contribution to Scribd's user acquisition strategy. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://jobs.ashbyhq.com/scribd/5512f7fb-0e8d-4ace-b2eb-d121ff2633b0). 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration. 4. Research Scribd's company culture and values to ensure a strong fit with the organization. 5. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.