Lead Paid Social Strategist

📌 Core Information

🔹 Job Title: Lead Paid Social Strategist

🔹 Company: Soar With Us

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Growth Strategy, Performance Media Buying, Creative

🔹 Date Posted: June 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote or In-Office)

🚀 Job Overview

Key aspects of this role include:

• Driving profitable growth for clients through data-led performance marketing and strategic planning
• Acting as the link between data, creative, and performance to deliver exceptional client outcomes
• Leading cross-functional teams and coordinating efforts between Account Managers, Media Buyers, and Creative Strategists
• Developing comprehensive 12-month growth roadmaps and conducting in-depth market research
• Transforming raw data into actionable insights and making real-time optimizations to improve campaign performance

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and creative problem-solving. Candidates should be comfortable working in a fast-paced, dynamic environment and have a proven track record in driving growth for e-commerce brands.

📋 Key Responsibilities

✅ Drive profitable growth for clients through data-led performance marketing and strategic planning

✅ Act as the link between data, creative, and performance to deliver exceptional client outcomes

✅ Lead a cross-functional Performance Operating Division (POD), coordinating efforts between Account Managers, Media Buyers, and Creative Strategists

✅ Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and financial goals

✅ Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities

✅ Regularly review and adapt strategies based on performance data and client goals

✅ Use platforms like Shopify, Triple Whale, and ad account analytics to monitor performance, identify trends, and make real-time optimizations

✅ Build strong, trust-based relationships with clients, acting as their primary strategic advisor

✅ Present clear, data-backed insights and growth recommendations, ensuring clients understand the impact of your work

✅ Partner closely with creatives to develop impactful, conversion-focused campaigns that align with strategic goals

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative collaboration. Successful candidates will be comfortable working with data, driving growth, and building strong client relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on experience managing paid media campaigns on Meta or Google

Required Skills:

• Proven track record in producing accurate forecasts and data-driven strategies
• Strong grasp of creative ideation, data-backed execution, and performance analysis
• Clear, confident communicator with a talent for simplifying complex ideas
• Experience leading cross-functional teams, aligning creative and media strategies for maximum impact
• High proficiency in Shopify, Triple Whale, and other e-commerce analytics tools

Preferred Skills:

• Experience working with e-commerce brands
• Familiarity with the Growth Xcelerator tool
• Knowledge of additional languages (e.g., Spanish, French, German)

ASSUMPTION: Candidates with a strong background in paid media, data analysis, and e-commerce will be best suited for this role. Experience working with e-commerce brands and familiarity with relevant tools is a plus.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Based on industry standards for similar roles in the UK)

Benefits:

• Long-Term Holiday Scheme: 25 days annual leave, including your birthday off and additional days for long-term service
• Life Insurance: Financial security for your loved ones, including Smart Health services for 24/7 health and wellbeing support
• Private Health Insurance: Comprehensive cover with rewards and wellness perks after 6 months of service
• Cash Plan: Reimbursement for routine healthcare expenses, including dental, optical, and physiotherapy
• Company Pension: Auto-enrolment scheme with employer contributions for your long-term financial stability
• Professional Development: Access to resources and courses for ongoing skill growth
• End of Year Bonus Scheme: Performance-based rewards for high achievers
• Kudos System: Peer recognition platform to celebrate great work
• Remote or Hybrid Working: Flexibility to work remotely, in-office, or a mix of both
• Working Abroad Scheme: The opportunity to work from abroad for up to 30 days at a time

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM GMT, with flexibility for remote work)

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the UK. Benefits are subject to change and may be adjusted based on company policies and employee eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2019 (Relatively young company with a strong focus on innovation and rapid growth)

Company Description:

• Soar With Us is a multi-award-winning e-commerce growth agency that pushes the boundaries of standard marketing techniques
• Official partners of Meta, TikTok, and Klaviyo
• Winner of The Whalies by Triple Whale 2024 - Agency of the Year

Company Specialties:

• Advanced digital marketing strategies
• E-commerce growth and optimization
• Data-driven performance marketing

Company Website: soarwithus.co

ASSUMPTION: Soar With Us is a fast-growing, innovative agency focused on driving e-commerce growth for its clients. Their partnership with major platforms and industry awards indicate a strong reputation and commitment to excellence.

📊 Role Analysis

Career Level: Mid-level to Senior (This role offers significant growth potential and the opportunity to shape client strategies)

Reporting Structure: Reports to Account Director or Head of Paid Social (With opportunities to manage larger teams and complex accounts over time)

Work Arrangement: Hybrid (Remote or In-Office, with flexibility for remote work and working abroad)

Growth Opportunities:

• Potential to step up to Senior Paid Social Strategist, leading larger teams and complex accounts within 12 months
• Opportunity to advance into roles like Lead Growth Strategist or Head of Growth Strategy, shaping the agency’s overall approach to client success within 24 months

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the agency.

🌍 Location & Work Environment

Office Type: Hybrid (Remote or In-Office, with a physical office in Leeds)

Office Location(s): Leeds, United Kingdom

Geographic Context:

• Leeds is a vibrant city in the UK with a growing tech and digital industry
• Soar With Us offers a remote-friendly work environment, allowing employees to work from anywhere in the UK
• The company also offers a working abroad scheme, enabling employees to work from international locations for up to 30 days at a time

Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 5:30 PM GMT, with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement and remote-friendly environment at Soar With Us offer employees the flexibility to balance work and personal life while still having access to an in-office workspace when needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the team
• Final interview with the Head of Paid Social or Account Director

Key Assessment Areas:

• Data analysis and strategic thinking
• Creative problem-solving and campaign ideation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with paid media campaigns, data analysis, and e-commerce growth strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past work, demonstrating your ability to drive growth and deliver exceptional client outcomes

ATS Keywords: Paid Media Campaigns, Data-Driven Strategies, Creative Ideation, Performance Analysis, Cross-Functional Team Leadership, E-Commerce Best Practices, Market Research, Client Relationship Building, Growth Strategy, Performance Media Buying, Communication Skills, Attention to Detail, Proactive Problem Solving, Analytics Tools, Customer Acquisition, Revenue Growth

ASSUMPTION: The application process at Soar With Us is designed to assess candidates' strategic thinking, data analysis, and creative problem-solving skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Shopify
• Triple Whale
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Growth Xcelerator

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should have a strong understanding of how to use these platforms to drive growth and optimize performance for e-commerce brands.

👔 Cultural Fit Considerations

Company Values:

• Extreme Ownership: Taking responsibility for every outcome within your control
• Radical Curiosity: Challenging assumptions and exploring what’s next to drive smarter, more innovative results
• Kind Candour: Saying what needs to be said with honesty, empathy, and purpose
• Client-Centricity: Thinking like owners, acting in our clients’ best interests, always

Work Style:

• Collaborative and cross-functional, with a focus on driving exceptional client outcomes
• Data-driven and strategic, with a strong emphasis on continuous learning and improvement
• Fast-paced and dynamic, with a focus on rapid problem-solving and innovation

Self-Assessment Questions:

• Do you take extreme ownership for your work and hold yourself accountable for driving results?
• Are you curious and open to learning new things, even when faced with challenges or setbacks?
• Can you communicate effectively and build strong relationships with clients and team members, even when delivering difficult messages?
• Do you prioritize the needs and best interests of your clients above all else?

ASSUMPTION: Candidates who align with Soar With Us' core values and work style will be best suited for this role. Self-assessment questions can help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment, with a constant need to adapt to changing client needs and market trends
• Balancing creative and data-driven approaches, requiring a strong understanding of both creative direction and performance analysis
• Building and maintaining strong client relationships, even when facing performance setbacks or difficult conversations

ASSUMPTION: These challenges are inherent to the role and require candidates with strong organizational skills, adaptability, and exceptional communication skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven strategies and performance analysis
• Soar With Us' partnership with major platforms and industry awards indicate a strong reputation and commitment to excellence in the e-commerce growth space
• This role offers significant growth potential, with opportunities to advance to Senior Paid Social Strategist or Lead Growth Strategist within 12-24 months

ASSUMPTION: This role is unique in its focus on data-driven growth strategies and its potential for rapid career advancement within the agency.

📝 Sample Projects

• Developing a comprehensive 12-month growth roadmap for an e-commerce client, aligning creative, performance, and financial goals
• Conducting in-depth market research and competitive analysis to identify high-potential growth opportunities for a client in the beauty industry
• Transforming raw data into actionable insights and making real-time optimizations to improve campaign performance for a client in the fashion sector

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and creative aspects of the role, as well as the need to adapt to the unique needs and challenges of each client.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the industries you work with most frequently?
• How does Soar With Us support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• How does Soar WithUs measure the success of its paid social strategies, and what key performance indicators (KPIs) are most important?
• What opportunities are there for growth and advancement within the agency, and how does Soar With Us support employees in achieving their career goals?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development within the agency.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on paid media campaigns, data analysis, and e-commerce growth strategies
• Prepare examples of your past work, demonstrating your ability to drive growth and deliver exceptional client outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your approach to data-driven strategies, creative problem-solving, and client relationship building

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.