πΉ Job Title: Lead - Partner Marketing
πΉ Company: Freshworks
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
β Develop and execute integrated marketing plans with key partners
β Identify opportunities for co-branded campaigns, joint events, and content marketing
β Collaborate with partner managers to define KPIs and engagement goals
β Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
β Track and optimize campaign performance to improve ROI
β Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
β Provide partners with campaign-in-a-box materials and templates to simplify execution
β Track partner-sourced and influenced pipeline and report results
β Liaison with product marketing & enablement to promote enablement assets for partners
β Drive regular communication via newsletters, portals, and webinars
β Support onboarding of new partners with go-to-market playbooks
β Measure and report on partner marketing performance (pipeline, leads, ROI)
β Share insights and best practices across regions and internal stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
Education: Bachelorβs degree in Marketing, Business, or a related field (MBA is a plus)
Experience: 5-8 years of experience in B2B marketing, preferably with experience in partner or channel marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While experience in partner marketing is preferred, candidates with strong B2B marketing experience and a willingness to learn may also be considered.
Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
Industry: Software Development
Company Size: 1,001-5,000 employees (Large enterprise with a global presence)
Founded: 2010 (15 years of experience in the market)
Company Description:
Company Specialties:
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company with a strong global presence, offering a comprehensive suite of products for customer and employee experience management.
Career Level: Mid-level to senior role, with potential for growth within the marketing department or into management positions
Reporting Structure: Reports directly to the Director of Partner Marketing or a similar role
Work Arrangement: On-site, with potential for hybrid or remote work arrangements depending on company policy and individual needs
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
Office Type: Modern, collaborative office space with amenities and facilities
Office Location(s): Bangalore, with additional offices in San Mateo (California, USA), Chennai (India), London (UK), Sydney (Australia), Berlin (Germany), and other global locations
Geographic Context:
Work Schedule: Standard office hours with flexibility for remote work, as needed
ASSUMPTION: The Bangalore office provides a modern and collaborative work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Partner Marketing, B2B Marketing, Co-Marketing, MDF, Campaign Execution, Salesforce, HubSpot, Google Analytics, Excel
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Freshworks values a customer-centric, people-first approach, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
ASSUMPTION: These challenges are common in partner marketing roles and require strong project management, communication, and adaptability skills to overcome.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within a large, global organization.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the potential impact on partner marketing performance.
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the partner marketing landscape at Freshworks.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.