📌 Core Information
🔹 Job Title: Lead, Partner Marketing
🔹 Company: Amperity
🔹 Location: New York, NY, Seattle, WA (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Deepening relationships with important partners
- Leading co-marketing efforts to increase visibility
- Overseeing execution across partner marketing programs
- Collaborating with various teams to support activation across solutions
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work cross-functionally to drive successful partner marketing campaigns.
📋 Key Responsibilities
✅ Guide integrated partner marketing programs, ensuring agreement on partner and executive priorities
✅ Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
✅ Collaborate with sales, product, and marketing teams to build joint go-to-market (GTM) plans with partners.
✅ Manage relationships with important partners and our teams to ensure agreement on goals, messaging, and co-branded efforts.
✅ Develop co-branded marketing campaigns in collaboration with important partners, promoting awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events.
✅ Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
✅ Analyze campaign performance, optimizing strategies and improving Return on investment.
✅ Ensure brand consistency across all partner marketing efforts and collateral.
✅ Ensure smooth execution of joint marketing programs across different departments.
✅ Support contract negotiations and budget management related to partner marketing programs.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive successful partner marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 15+ years of experience in partner/channel marketing in a B2B environment
Required Skills:
- Proven experience in digital marketing, demand generation, and content marketing within a partner ecosystem
- Experience building joint go-to-market (GTM) strategies with external partners
- Experience with Salesforce as a CRM tool
- Strong project management capabilities
- Experience working with sales, and product marketing to align marketing efforts with company goals
- Experience managing budgets and marketing spend
- Familiarity with SIs, Databricks, Snowflake
Preferred Skills:
- Experience working in technology, SaaS, or software industries
ASSUMPTION: Candidates with a strong background in B2B partner marketing and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year
Benefits:
- 100% employee healthcare coverage
- Transportation subsidies
- Self-managed PTO
- Employee experience perks like events and activities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role with 15+ years of experience. Actual compensation may vary based on individual qualifications and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2016
Company Description:
- Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy.
- The company helps over 400 leading global brands drive revenue growth and meaningful customer experiences through AI-powered identity resolution, customizable data models, and intelligent automation.
- Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.
Company Specialties:
- Marketing Technology
- Machine Learning
- Customer360
- Customer Data Management
- Customer Data Platform
- Identity Resolution
- AI
- AdTech
- Lakehouse
- Paid Media
- Compliance
- Artificial Intelligence
- and Agentic AI
Company Website: amperity.com
ASSUMPTION: Amperity is a well-established company in the software development industry with a strong focus on customer data management and marketing technology.
📊 Role Analysis
Career Level: Senior-level marketing role with significant experience required
Reporting Structure: Reports to the Senior Director of Growth Marketing
Work Arrangement: Remote OK, with offices in Seattle and New York City
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work with a diverse range of partners and industries
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Seattle and New York City offices) with Remote OK option
Office Location(s): Seattle, WA (701 5th Ave, 26th Floor) and New York, NY (44 West 18th St, Suite 300)
Geographic Context:
- Seattle: Tech hub with a vibrant startup scene and a strong focus on data and AI
- New York City: Global financial and business capital with a diverse range of industries
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The work environment at Amperity is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Partner marketing strategy and experience
- Cross-functional collaboration skills
- Campaign planning and execution abilities
- Budget management and analysis skills
Application Tips:
- Highlight your experience with partner marketing and cross-functional collaboration
- Include specific examples of successful partner marketing campaigns you've led
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Partner Marketing, B2B Marketing, Digital Marketing, Demand Generation, Content Marketing, Project Management, Sales Collaboration, Budget Management, GTM Strategy, Campaign Analysis, Market Trends, Event Logistics, Co-Branded Campaigns, Customer Success, CRM, Data Analysis
ASSUMPTION: The application process at Amperity is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation platforms (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a proven track record of driving successful partner marketing campaigns?
ASSUMPTION: Amperity values candidates who are customer-centric, innovative, collaborative, and data-driven, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Balancing strategic planning with tactical execution
- Working with diverse teams and stakeholders across the organization
- Keeping up with industry trends and competitor activities
ASSUMPTION: This role requires strong organizational skills, excellent communication, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on partner marketing and requires a strong understanding of B2B marketing strategies
- Compared to other partner marketing roles, this position offers a unique opportunity to work with a diverse range of partners and industries
- Career progression in this role may involve moving into a leadership position within the marketing department or exploring other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it distinct from other marketing roles.
📝 Sample Projects
- Developing a co-branded webinar series with a strategic partner to generate leads and drive pipeline growth
- Creating a joint go-to-market (GTM) plan with a technology partner to launch a new product integration
- Managing a partner event, including logistics, sponsorship deliverables, and on-site execution
ASSUMPTION: Sample projects for this role involve strategic planning, tactical execution, and cross-functional collaboration to drive successful partner marketing outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's partner ecosystem and how this role fits into the broader marketing strategy?
- How does the marketing team collaborate with other departments, such as sales and product, to drive partner marketing success?
- What are the most significant challenges facing the partner marketing team, and how can this role help address them?
- How does Amperity support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience with partner marketing and cross-functional collaboration
- Prepare examples of successful partner marketing campaigns you've led and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
