Lead - Partner Marketing

📌 Core Information

🔹 Job Title: Lead - Partner Marketing

🔹 Company: Freshworks

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving joint go-to-market initiatives with strategic partners
• Collaborating with alliances, sales, and global marketing teams
• Executing campaigns to generate pipeline, increase brand visibility, and accelerate partner-influenced revenue
• Managing Market Development Funds (MDF) and co-marketing activities
• Measuring and reporting on partner marketing performance

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities

✅ Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing

✅ Collaborate with partner managers to define KPIs and engagement goals

✅ Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events

✅ Track and optimize campaign performance to improve ROI

✅ Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims

✅ Provide partners with campaign-in-a-box materials and templates to simplify execution

✅ Track partner-sourced and influenced pipeline and report results

✅ Liaison with product marketing & enablement to promote / propagate enablement assets for partners

✅ Drive regular communication via newsletters, portals, and webinars

✅ Support onboarding of new partners with go-to-market playbooks

✅ Measure and report on partner marketing performance (pipeline, leads, ROI)

✅ Share insights and best practices across regions and internal stakeholders

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

Experience: 5-8 years of experience in B2B marketing, preferably with experience in partner or channel marketing

Required Skills:

• Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances
• Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel
• Exceptional project management, communication, and cross-functional collaboration skills
• Experience managing MDF programs is a plus
• Comfortable working in a fast-paced, metrics-driven environment

Preferred Skills:

• Experience with CRM and marketing automation tools
• Familiarity with partner relationship management (PRM) software

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of partner marketing models will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a role of this level and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 5,001-10,000 employees

Founded: 2010

Company Description:

• Freshworks provides AI-powered service software for exceptional customer and employee experiences
• Offers a suite of products including Freshdesk, Freshsales, Freshmarketer, Freshservice, and Freshchat
• Serves over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• and Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company with a strong focus on providing exceptional customer and employee experiences through its AI-powered service software.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports to the Director of Partner Marketing

Work Arrangement: On-site, with flexibility for remote work

Growth Opportunities:

• Potential to move into a management role as the team grows
• Opportunities to work on strategic projects and influence company direction
• Chance to gain experience in partner marketing and expand skillset

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing function.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bengaluru, Karnātaka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnātaka and the second fastest-growing major metropolis in India
• Known for its pleasant climate, large IT industry, and vibrant culture
• Offers a mix of traditional and modern amenities, with a variety of dining, entertainment, and shopping options

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: Bengaluru offers a dynamic work environment with a mix of traditional and modern amenities, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Director of Partner Marketing
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Campaign execution and project management skills
• Analytical and reporting abilities
• Cross-functional collaboration and communication

Application Tips:

• Highlight relevant experience in B2B marketing and partner marketing
• Include examples of successful co-marketing campaigns and MDF management
• Tailor resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare questions that demonstrate your understanding of the role and company

ATS Keywords: Partner Marketing, B2B Marketing, Co-Marketing, MDF, Campaign Execution, Analytics, Salesforce, HubSpot, Google Analytics, Excel

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign execution skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Salesforce
• HubSpot/Marketo
• Google Analytics
• Excel
• Partner Relationship Management (PRM) software (e.g., Allbound, Impartner)

ASSUMPTION: Familiarity with CRM and marketing automation tools, as well as PRM software, will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you approach strategic planning and execution in a fast-paced environment?
• Can you provide an example of a successful co-marketing campaign you've managed?
• How do you ensure effective collaboration with cross-functional teams?

ASSUMPTION: Candidates who align with Freshworks' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple partner relationships and priorities
• Balancing strategic planning with day-to-day campaign execution
• Working with partners who have varying levels of marketing maturity and resources
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on partner marketing and co-marketing activities
• Requires a strong understanding of co-marketing models and experience working with resellers, ISVs, or alliances
• Offers opportunities to work with a wide range of partners and influence company direction

ASSUMPTION: This role is unique in its focus on partner marketing and offers opportunities for career growth and skill development within the marketing function.

📝 Sample Projects

• Developing and executing a joint go-to-market campaign with a strategic partner
• Managing MDF budget and claims process for multiple partners
• Analyzing partner marketing performance and optimizing campaigns based on data insights

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does Freshworks support the growth and development of its employees?
• What are the most challenging aspects of working with partners, and how does Freshworks address them?
• How does Freshworks measure the success of its partner marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and company, as well as their strategic thinking and analytical skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in B2B marketing and partner marketing
• Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
• Prepare for interviews by researching Freshworks and practicing your responses to common marketing interview questions
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.