Lead Partner Marketing Korea

📌 Core Information

🔹 Job Title: Lead Partner Marketing Korea

🔹 Company: Nike

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand strength and consumer demand through partner marketing strategies
• Collaborating with cross-functional teams and external partners to execute marketing plans
• Managing the annual marketing budget for partner marketing
• Analyzing and reporting on key performance indicators (KPIs) to measure success

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Develop and execute marketing plans for wholesale partner channels, focusing on in-store and online communication, seasonal experiences, and account relationship management

✅ Collaborate with internal teams, including marketing leaders, APLA marketing teams, visual merchandising & styling, EKIN, marketplace team, and brand management, to bring brand priorities to life

✅ Manage agency partners, vendors, and budgets to ensure timely delivery and maximize resources

✅ Contribute to weekly communications with multiple teams across Nike to share ideas, best practices, and insights

✅ Travel internationally as needed to support business initiatives

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: A minimum of 6 years of experience in retail marketing or brand management

Required Skills:

• Strong oral and written communication skills in both English and Korean
• High interest or background in sport, youth culture, sneakers, fashion, and streetwear trends
• Project management experience, including managing agency partners, vendors, and budgets
• Strategic thinking and idea generation, with excellent attention to detail
• Analytical skills to gather business and consumer insights and apply learnings

Preferred Skills:

• Experience working with wholesale partners and vendors
• Familiarity with Nike's brand and products

ASSUMPTION: Candidates with experience in the footwear or apparel industry, particularly in a marketing or brand management capacity, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Lead Partner Marketing role in Seoul, South Korea, with 5-10 years of experience, typically range from ₩70,000,000 to ₩90,000,000 per year (approximately USD $58,000 to USD $74,000).

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Employee discounts on Nike products
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position, typically working Monday through Friday, with occasional overtime or weekend work as needed

ASSUMPTION: Salary ranges are based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports, fashion, and streetwear trends. The company is a global leader in athletic footwear, apparel, and accessories.

Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Nike was founded in 1964 and has since grown into a multinational corporation with a strong brand presence and global influence.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company invests in innovative materials, reduces waste, embraces circular design, and implements energy-efficient practices
• Nike is dedicated to minimizing its carbon footprint, responsible water management, and transparent communication about its sustainability efforts

Company Specialties:

• Footwear manufacturing
• Apparel and accessories design and production
• Sports marketing and sponsorships
• Retail and e-commerce operations

Company Website: Nike.com

ASSUMPTION: Nike's commitment to sustainability and innovation sets it apart in the footwear manufacturing industry and offers opportunities for candidates interested in working for a socially responsible company.

📊 Role Analysis

Career Level: This role is a leadership position within the marketing department, reporting directly to the Director, Retail Marketing Korea. It offers opportunities for growth and development within the company.

Reporting Structure: The Lead Partner Marketing Korea will report directly to the Director, Retail Marketing Korea and collaborate with various internal teams and external partners.

Work Arrangement: This is an on-site position, with the possibility of international travel as needed to support business initiatives.

Growth Opportunities:

• Advancement within the marketing department or other functions within Nike
• Expanding responsibilities and leading larger projects or teams
• Developing expertise in partner marketing and brand management

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Nike's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Nike Korea - Seoul Office

Geographic Context:

• Seoul is a vibrant, multicultural city with a strong fashion and streetwear scene
• The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
• Seoul is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time position, typically working Monday through Friday, with occasional overtime or weekend work as needed

ASSUMPTION: Living and working in Seoul offers a unique blend of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team and other stakeholders
• Final interview with the Director, Retail Marketing Korea

Key Assessment Areas:

• Communication skills and ability to work effectively with cross-functional teams
• Strategic thinking and problem-solving abilities
• Understanding of Nike's brand and products, as well as relevant industry trends
• Project management skills and ability to manage multiple priorities

Application Tips:

• Highlight relevant experience in retail marketing, brand management, or related fields
• Demonstrate a strong understanding of Nike's brand and products, as well as relevant industry trends
• Tailor your resume and cover letter to emphasize your skills and experiences that align with the job requirements
• Prepare for behavioral interview questions that assess your problem-solving skills, communication, and teamwork

ATS Keywords: Retail Marketing, Brand Management, Partner Marketing, Wholesale Channels, Marketing Strategy, Project Management, Agency Management, Budget Management, Consumer Insights, Nike, Korea

ASSUMPTION: Nike's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, strategic thinking, and problem-solving.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Design and presentation tools (e.g., Adobe Creative Suite, Keynote)

ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovate and invent
• Act with urgency
• Be inclusive
• Embrace change
• Play to win

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you embody Nike's company values in your daily work?
• How do you approach collaboration and teamwork in a fast-paced, dynamic environment?
• How do you balance innovation and urgency with a focus on results and continuous improvement?

ASSUMPTION: Nike's company values and work style emphasize innovation, collaboration, and a focus on results, making it an attractive choice for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse internal teams and external partners to execute marketing plans
• Adapting to a fast-paced, dynamic work environment
• Balancing the needs of the business with the needs of consumers and partners

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing roles at Nike, this position focuses specifically on partner marketing and wholesale channels
• In the broader footwear manufacturing industry, this role is similar to other partner marketing or brand management positions, with a focus on driving brand strength and consumer demand through strategic marketing initiatives
• Career paths for this role may include advancement within the marketing department or other functions within Nike, such as brand management, product marketing, or retail operations

ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in partnership with wholesale partners
• Analyzing consumer data to identify trends and inform marketing strategies
• Managing the annual marketing budget for partner marketing, ensuring timely delivery and maximizing resources

ASSUMPTION: These projects are designed to assess candidates' skills in strategic thinking, project management, and data analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Nike Korea?
• What are the key priorities for the first 90 days in this role?
• How does Nike support the professional development and growth of its employees?
• What are the most challenging aspects of working in partner marketing for Nike?
• How does Nike approach collaboration and communication with external partners?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral interview questions that assess your problem-solving skills, communication, and teamwork
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.