📌 Core Information
🔹 Job Title: Lead, Partner Marketing Professional LATAM
🔹 Company: Nike
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the NBHD Marketing strategy for Mexico
- Managing agency partnerships and allocated channel resources
- Elevating digital channels and ensuring executional excellence
- Partnering with internal and external teams to improve brand storytelling
ASSUMPTION: This role requires a strategic thinker with strong project management skills and a deep understanding of youth culture, sneaker culture, and digital marketing.
📋 Key Responsibilities
✅ Lead brand and product stories on a seasonal and daily basis for NBHD partners
✅ Work closely with stakeholders, including NBHD Marketplace Partners, DSM, Merchandising, and APLA teams
✅ Contribute to weekly exchanges with Retail Marketing, APLA NBHD Marketing, and Integrated Marketing teams
✅ Manage agency partnerships and ensure executional excellence
✅ Improve brand and product storytelling through cross-channel campaigns
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams and partners.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 5+ years in Brand Marketing, Retail Brand Marketing, Digital Brand Marketing, or Experience Production, managing agency partners/vendors
Required Skills:
- Strong oral and written communications skills in Spanish and English
- Passion for youth culture, sneakers, and streetwear
- High-level strategic thinking and idea generation
- Excellent project leadership and project management skills
- Analytical skills to gather business/user insights and apply learnings
Preferred Skills:
- Experience in the footwear or apparel industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the footwear or apparel industry may have an advantage, but a passion for the culture and strong transferable skills are equally valuable.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role is $80,000 - $120,000 USD per year.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous employee discount on Nike products
- Opportunities for professional development and growth
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports apparel and accessories. The company is a global leader in athletic footwear, apparel, and equipment.
Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Nike was founded in 1964 by Bill Bowerman and Phil Knight, and its headquarters are in Beaverton, Oregon, USA.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability.
- The company is dedicated to innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability.
- Nike fosters a culture of innovation, creativity, and collaboration, with a strong emphasis on performance and sustainability.
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports equipment and accessories
- Retail and e-commerce operations
- Marketing and branding
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact in the sports industry.
📊 Role Analysis
Career Level: This role is at the mid-to-senior level, requiring a balance of strategic thinking, project management, and cultural understanding.
Reporting Structure: The role reports directly to the Retail Director, Marketing, and works closely with various internal and external teams.
Work Arrangement: This is an on-site position, with flexibility for remote work based on project needs and team collaboration.
Growth Opportunities:
- Potential to advance within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: Given Nike's global presence and diverse product offerings, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Nike's Mexico City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Nike Mexico City Sales Office
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a thriving arts, culture, and food scene.
- The city offers a mix of historic and modern architecture, with numerous parks and green spaces.
- Mexico City is known for its rich history, diverse neighborhoods, and lively nightlife.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs and team collaboration.
ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with numerous cultural attractions and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Retail Director, Marketing
Key Assessment Areas:
- Cultural fit and passion for Nike's brand and values
- Strategic thinking and problem-solving skills
- Project management and leadership abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of Nike's brand and commitment to sustainability
- Prepare examples of your past projects and achievements that showcase your strategic thinking and creativity
- Research the company and the role to ask informed questions during the interview
ATS Keywords: Brand Marketing, Retail Marketing, Digital Marketing, Project Management, Communication Skills, Analytical Skills, Storytelling, Consumer Insights, Team Collaboration, Trend Spotting, Attention to Detail, Strategic Thinking, Experience Production, Cultural Passion, Youth Culture, Sneaker Culture
ASSUMPTION: Nike's application process is designed to assess candidates' cultural fit, strategic thinking, and problem-solving skills, as well as their ability to work effectively within a collaborative team environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovate and invent
- Act with urgency
- Be a curious learner
- Embrace inclusion and diversity
- Give and receive feedback
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on execution
- Creative and innovative in problem-solving
Self-Assessment Questions:
- How do you embody Nike's company values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you approach giving and receiving feedback to foster a culture of continuous improvement?
ASSUMPTION: Nike's company values are central to its culture and are reflected in the way employees work together, collaborate, and make decisions.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with day-to-day execution
- Adapting to a dynamic and fast-paced work environment
- Working effectively with cross-functional teams and external partners
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on brand storytelling and cross-channel campaign development
- In the footwear industry, this role is unique in its focus on partner marketing and elevating the sneaker community
- Career progression in this role may lead to opportunities in brand management, retail marketing, or digital marketing
ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and cultural understanding, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a seasonal marketing campaign for a key NBHD partner, including in-store and digital activations
- Collaborating with the APLA team to create a regional marketing strategy for a new product launch
- Managing an agency partnership to produce a high-impact event or content series
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative nature of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- How does this role contribute to Nike's overall marketing strategy and brand vision?
- Can you describe the team structure and dynamics within the marketing department?
- How does Nike support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
- How does Nike foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, team dynamics, professional development opportunities, performance metrics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://nike.wd1.myworkdayjobs.com/nke/job/Ciudad-de-M%C3%A9xico-M%C3%A9xico/Lead--Partner-Marketing-Professional-LATAM_R-60163-1
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand marketing, retail marketing, and digital marketing
- Prepare examples of your past projects and achievements that showcase your strategic thinking, creativity, and ability to work effectively with teams
- Research Nike's brand, values, and commitment to sustainability to demonstrate your cultural fit and alignment with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
