📌 Core Information
🔹 Job Title: Lead Product Management & Development - Marketing & Analytics
🔹 Company: AT&T
🔹 Location: Alpharetta, Georgia (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (minimum 5 days per week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving product lifecycle management for the Connected Car product
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to enhance product offerings
- Managing product performance and business case development
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to succeed.
📋 Key Responsibilities
✅ Implement marketing and analytics dashboard solutions to track and analyze marketing campaigns
✅ Manage the entire product lifecycle, from initial concept through development, launch, and end-of-life
✅ Define and document product requirements, user stories, and acceptance criteria
✅ Conduct market research and analysis to identify trends, addressable revenue potential, and customer segments
✅ Develop and maintain product roadmaps, service guides, and project plans
✅ Collaborate with stakeholders, UX design teams, and third-party technology partners to design and modify products
✅ Negotiate with vendors to improve product cost structure, feature functionality, and product support
ASSUMPTION: This role requires a strong understanding of marketing analytics tools and software solutions to provide insights into marketing campaign performance and optimize strategies.
🎯 Required Qualifications
Education: Bachelor’s degree (BS/BA) desired
Experience: 5+ years of related experience
Required Skills:
- Proven experience in product management, with a focus on marketing and analytics
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Familiarity with various marketing analytics tools and software solutions
- Ability to manage budgets, acquire estimates, and handle requests for funding
Preferred Skills:
- Certification in relevant areas (e.g., Google Analytics, Tableau)
- Experience with Agile methodologies
- Familiarity with the telecommunications industry
ASSUMPTION: While not explicitly stated, having experience with marketing analytics tools and software solutions is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $128,400 - $215,800 USD Annual (based on experience and location)
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts
Working Hours: 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (global)
Founded: 1983 (as a result of the breakup of AT&T Corporation)
Company Description:
- AT&T is a global leader in communications and technology, providing wireless and fixed communications, media, and entertainment services
- The company is committed to delivering innovative solutions that connect people and enable them to live, work, and play in a more connected world
- AT&T is focused on driving innovation in areas such as 5G, IoT, and edge computing to create new opportunities for customers and shareholders
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge
Reporting Structure: This role does not have a supervisor, indicating a high level of autonomy and strategic decision-making
Work Arrangement: On-site with a minimum of 5 days per week, with remote flexibility
Growth Opportunities:
- Potential to lead significant projects with strategic autonomy, influencing executive decisions
- Mentoring less experienced staff and implementing long-term plans impacting the organization
- Frequent collaboration with senior leadership, providing opportunities for networking and career advancement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization.
🌍 Location & Work Environment
Office Type: On-site with a minimum of 5 days per week
Office Location(s): Alpharetta, Georgia (with remote flexibility)
Geographic Context:
- Alpharetta is a suburb of Atlanta, offering a mix of urban and suburban living with easy access to outdoor recreation, shopping, and dining
- The Atlanta metropolitan area is a major hub for technology, finance, and healthcare industries, providing ample opportunities for professional growth and networking
- Georgia offers a competitive cost of living, with no state income tax and a diverse range of cultural attractions
Work Schedule: 40 hours per week, with flexible remote work options
ASSUMPTION: The remote work flexibility offered by AT&T allows for a better work-life balance, while still providing the opportunity to collaborate and build relationships with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a hiring manager
- In-person or virtual interview with a panel of interviewers
- Final interview with a senior leader or executive
Key Assessment Areas:
- Product management experience and skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Familiarity with marketing analytics tools and software solutions
Application Tips:
- Highlight relevant product management experience and achievements in your resume
- Prepare examples of how you've used data and analytics to drive marketing strategies and improve product performance
- Research AT&T's products and services, and be prepared to discuss how you can contribute to their success
ATS Keywords: Product Management, Marketing Analytics, Connected Car, Product Lifecycle, Market Research, Competitive Analysis, Cross-functional Collaboration, Data-Driven Decision Making
ASSUMPTION: AT&T's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Data visualization software (e.g., Tableau, Power BI)
- Project management software (e.g., JIRA, Asana)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Win together
- Be there
- Create boldly
- Do what's right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with AT&T's company values, and how have you demonstrated them in your previous roles?
- How do you approach working in a collaborative, data-driven environment, and how have you leveraged analytics to drive marketing strategies?
- How do you adapt to change and respond to new challenges in a dynamic work environment?
ASSUMPTION: AT&T values candidates who are aligned with their company values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-evolving telecommunications industry
- Balancing strategic thinking with day-to-day tactical tasks
- Adapting to a large, matrixed organization with diverse teams and cultures
ASSUMPTION: These challenges are inherent in a role of this nature and can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses on a specific product (Connected Car) within AT&T's portfolio, whereas similar roles in other organizations may have broader product management responsibilities
- AT&T's size and global presence offer opportunities for career growth and exposure to diverse projects and teams, which may not be available in smaller organizations
- Career paths in product management can vary depending on the organization's structure and industry, with some companies offering more linear progression than others
ASSUMPTION: Comparing this role to similar positions in other organizations requires considering the unique aspects of AT&T's size, industry, and culture.
📝 Sample Projects
- Developing and implementing a marketing analytics dashboard to track and analyze the performance of AT&T's Connected Car marketing campaigns
- Conducting a comprehensive market research and competitive analysis to identify trends, addressable revenue potential, and customer segments for the Connected Car product
- Collaborating with cross-functional teams to enhance the Connected Car product offerings based on market research findings and customer feedback
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing a glimpse into the day-to-day tasks and strategic initiatives that the successful candidate will undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing and advertising strategies for AT&T's Connected Car product, and how this role will contribute to their evolution?
- How does this role collaborate with other product management teams within AT&T, and what opportunities are there for cross-pollination of ideas and best practices?
- What are the most significant challenges facing the Connected Car product, and how can this role address them to drive success?
- How does AT&T support the professional development and growth of its product management team members, and what opportunities exist for career advancement in this role?
- What is the work-life balance like for this role, and how does AT&T support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant product management experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success
- Prepare examples of your marketing analytics work and how you've used data to drive marketing strategies and improve product performance
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
