Lead Product Marketing

📌 Core Information

🔹 Job Title: Lead Product Marketing

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Minimum of 5 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading comprehensive go-to-market (GTM) strategies for Value Added Services (VAS), focusing on Security and Edge Solutions like SD-WAN, targeting mid-market businesses.
• Conducting market research and competitive analysis to identify customer needs, industry trends, and growth opportunities within the Mid-Markets segment.
• Crafting compelling product positioning, value propositions, and messaging that resonate with mid-market customers and clearly articulate the benefits of AT&T’s Security and Edge Solutions.
• Collaborating cross-functionally with Sales, Product Management, Engineering, and Customer Success teams to align marketing efforts with business goals, product roadmaps, and customer feedback.
• Creating sales tools, training materials, and competitive intelligence resources to empower the sales team in effectively positioning and selling VAS.

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work collaboratively across multiple teams. It is expected that the candidate will have a proven track record in product marketing or related fields, with a focus on technology services, preferably in Security, SD-WAN, or Edge Computing.

📋 Key Responsibilities

✅ Developing and leading comprehensive GTM strategies for VAS, including Security solutions (e.g., Dynamic Defense) and Edge Solutions (e.g., SD-WAN), targeting mid-market businesses.

✅ Conducting in-depth market research and competitive analysis to identify customer needs, industry trends, and growth opportunities within the Mid-Markets segment.

✅ Crafting compelling product positioning, value propositions, and messaging that resonate with mid-market customers and clearly articulate the benefits of AT&T’s Security and Edge Solutions.

✅ Leading ideation of innovative offers tailored to mid-market customers and working with Sales Operations and CLM to plan and execute integrated marketing campaigns across digital, events, sales enablement, and partner channels to drive awareness, demand generation, and customer acquisition.

✅ Working closely with Sales, Product Management, Engineering, and Customer Success teams to align marketing efforts with business goals, product roadmaps, and customer feedback.

✅ Developing sales tools, training materials, and competitive intelligence resources to empower the sales team in effectively positioning and selling VAS.

✅ Creating comprehensive, visually engaging PowerPoint presentations that effectively communicate complex technical concepts and business value to internal stakeholders, partners, and customers.

✅ Defining key performance indicators (KPIs) and using data analytics to measure campaign effectiveness, optimize marketing activities, and report results to senior leadership.

✅ Supporting customer case studies, testimonials, and industry events to build credibility and position AT&T as a leader in Security and Edge Solutions for mid-market businesses.

ASSUMPTION: This role requires a strong understanding of networking, cybersecurity, and edge technologies, as well as excellent strategic thinking, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Experience: 7+ years of Product, Product Marketing, or Channel experience with a focus on technology services, preferably in Security, SD-WAN, or Edge Computing.

Required Skills:

• Proven track record of managing programs targeting mid-market business customers.
• Strong understanding of networking, cybersecurity, and edge technologies.
• Excellent strategic thinking, communication, and project management skills.
• Exceptional storytelling abilities with expertise in creating comprehensive and persuasive PowerPoint presentations.
• Ability to work collaboratively across multiple teams and influence without direct authority.
• Data-driven mindset with experience using analytics tools to guide marketing decisions.
• Experience in integrated campaign management across digital, events, and field marketing.
• Passion for innovation and staying current with industry trends and customer needs.

Preferred Skills:

• Certification in relevant areas.

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the telecommunications industry and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $143,800 - $215,800 (Based on experience and location)

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the telecommunications industry. The actual salary may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AT&T is a global leader in communications and technology, providing a wide range of services, including wireless, broadband, and entertainment.

Company Size: 10,001+ employees. As a large corporation, AT&T offers numerous opportunities for career growth and development.

Founded: 1982 (as a result of the breakup of AT&T Corporation). AT&T has a long history in the telecommunications industry and has evolved significantly over the years.

Company Description:

• AT&T is committed to delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences.
• The company is focused on redefining connectivity and transforming how the world shares stories and experiences that matter.
• AT&T is a fair chance employer and provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

Company Specialties:

• Wireless Services
• U-Verse
• and Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T is a well-established company with a strong brand and a reputation for innovation and quality in the telecommunications industry.

📊 Role Analysis

Career Level: Experienced professional. This role requires a high level of expertise and autonomy in managing complex projects and influencing executive decisions.

Reporting Structure: This role reports directly to the AVP of Product Marketing.

Work Arrangement: On-site, with a minimum of 5 days per week required in the office. No relocation is offered.

Growth Opportunities:

• This role offers the opportunity to lead significant projects with strategic autonomy and influence executive decisions.
• Mentoring less experienced staff and implementing long-term plans that impact the organization is expected.
• Frequent collaboration with senior leadership provides ample opportunities for career growth and development.

ASSUMPTION: This role is well-suited for experienced professionals looking to take on a leadership role in product marketing within the telecommunications industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters. AT&T's global headquarters is located in Dallas, Texas.

Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas, Texas is a major metropolitan area with a diverse economy and a thriving job market.
• The cost of living in Dallas is generally lower than in other major metropolitan areas like New York or San Francisco.
• The city offers a wide range of cultural, entertainment, and recreational opportunities.

Work Schedule: Regular, full-time hours with a minimum of 5 days per week required in the office.

ASSUMPTION: The office environment at AT&T is expected to be professional, collaborative, and dynamic, with a strong focus on innovation and customer-centricity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a member of the HR team
• In-depth behavioral and technical interviews with hiring managers and team members
• Final interview with the AVP of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Understanding of networking, cybersecurity, and edge technologies
• Experience in integrated campaign management and data-driven decision making
• Cultural fit and alignment with AT&T's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with go-to-market strategies, market research, and competitive analysis.
• Demonstrate your ability to create compelling product positioning and messaging that resonates with mid-market customers.
• Showcase your experience with integrated marketing campaigns and sales enablement materials.
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Mid-Market, Security Solutions, Edge Solutions, SD-WAN, Competitive Analysis, Integrated Campaign Management, Sales Enablement, Storytelling, Data-Driven Decision Making

ASSUMPTION: The interview process at AT&T is expected to be comprehensive and rigorous, with a strong focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems
• Google Analytics or similar web analytics tools
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in these tools and technologies is expected, as they are commonly used in product marketing roles within the telecommunications industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation: AT&T is committed to driving innovation in the telecommunications industry and delivering cutting-edge solutions to its customers.
• Customer-centricity: AT&T prioritizes understanding and meeting the needs of its customers, providing exceptional customer experiences, and building strong customer relationships.
• Integrity: AT&T is committed to conducting business with integrity, honesty, and transparency, and expects its employees to uphold these values in all aspects of their work.

Work Style:

• Collaborative: AT&T fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and knowledge sharing.
• Dynamic: AT&T operates in a fast-paced, ever-changing industry, and values employees who are adaptable, resilient, and able to thrive in a dynamic work environment.
• Customer-focused: AT&T prioritizes understanding and meeting the needs of its customers, and expects its employees to be customer-centric in all aspects of their work.

Self-Assessment Questions:

• How do you align with AT&T's values of innovation, customer-centricity, and integrity?
• Are you comfortable working in a dynamic, fast-paced environment, and able to adapt to change quickly?
• How do you approach collaborating with cross-functional teams, and how do you ensure that your work aligns with the broader goals and objectives of the organization?

ASSUMPTION: AT&T values employees who are innovative, customer-focused, and committed to conducting business with integrity. The company seeks candidates who are collaborative, adaptable, and customer-centric, with a strong desire to drive innovation and deliver exceptional customer experiences.

⚠️ Potential Challenges

• Working in a large, matrixed organization can present challenges in terms of navigating complex decision-making processes and building consensus across multiple stakeholders.
• The telecommunications industry is highly competitive and fast-paced, with constant changes in technology and market dynamics. This can present challenges in terms of staying current with industry trends and adapting to new opportunities and threats.
• The role requires a high level of strategic thinking and communication, which can be challenging for candidates who are more comfortable with tactical, execution-focused work.
• The on-site work arrangement may present challenges for candidates who prefer a more flexible, remote work environment.

ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and adaptability skills, as well as a deep understanding of the telecommunications industry and a strong commitment to driving innovation and customer-centricity.

📈 Similar Roles Comparison

• Compared to related roles in product marketing, this position places a greater emphasis on go-to-market strategy development and execution, as well as market research and competitive analysis.
• In the telecommunications industry, this role is similar to product marketing manager roles focused on Value Added Services, Security, and Edge Solutions, but may require a deeper understanding of mid-market customer needs and industry trends.
• Career-wise, this role offers the opportunity to lead significant projects with strategic autonomy, influence executive decisions, and mentor less experienced staff, providing a clear path for career growth and development.

ASSUMPTION: This role is well-suited for experienced product marketing professionals looking to take on a leadership role in driving go-to-market strategies and market research within the telecommunications industry, with a focus on Value Added Services, Security, and Edge Solutions.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for AT&T's SD-WAN solution, targeting mid-market businesses in the finance industry.
• Conducting market research and competitive analysis to identify growth opportunities for AT&T's Dynamic Defense security solution in the retail sector.
• Creating a series of sales enablement materials, including battle cards, pitch decks, and customer case studies, to support the launch of AT&T's new Edge Computing solution.

ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and data-driven approach required for success in this role, as well as the importance of understanding the unique needs and challenges of different industries and customer segments.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
• How does AT&T support the professional development and career growth of its employees, particularly in product marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how do they align with the broader goals and objectives of the organization?
• How does AT&T approach innovation and staying current with industry trends, and what opportunities are there for the successful candidate to drive change and contribute to the company's continued success?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to provide insight into the team dynamics, career growth opportunities, and company culture, as well as the strategic priorities and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on go-to-market strategies, market research, and competitive analysis.
• Prepare for the interview by researching AT&T's products, services, and industry trends, as well as the company's values and culture.
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.