Lead Product Marketing

📌 Core Information

🔹 Job Title: Lead Product Marketing

🔹 Company: AT&T

🔹 Location: El Segundo, California (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (minimum 5 days per week) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full 360° marketing strategies for wireless product features
• Collaborating cross-functionally to bring compelling customer stories to life
• Leveraging data-driven insights and customer research to optimize campaigns
• Championing the customer and elevating the brand in a competitive space

ASSUMPTION: This role requires a strong blend of analytical thinking, creative storytelling, and cross-functional leadership skills. Candidates should thrive in a fast-paced environment and have experience in product marketing.

📋 Key Responsibilities

✅ Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions

✅ Develop marketing briefs and messaging that align business priorities with compelling customer value propositions

✅ Partner closely with tactic owners across the business to ensure seamless execution across all channels

✅ Build Go-to-Market (GTM) plans that deliver results, ensuring messaging, timing, and execution are aligned for maximum impact

✅ Monitor performance, analyze results, and continuously iterate for improvement

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to ensure clear and effective communication between product, marketing, and channel teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-10 years of experience in product marketing, with a focus on wireless or telecommunications products

Required Skills:

• Proven track record in product marketing, with a strong understanding of the wireless industry
• Excellent analytical and creative thinking skills
• Strong cross-functional leadership and collaboration skills
• Ability to develop and execute strategic marketing plans
• Familiarity with marketing tools and software (e.g., marketing automation, CRM, etc.)

Preferred Skills:

• Experience with wireless connectivity features and enhanced solutions
• Fluency in Spanish (bilingual)
• Proven ability to work in a remote or hybrid environment

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the wireless industry and be able to quickly adapt to new technologies and market trends.

💰 Compensation & Benefits

Salary Range: $143,800 - $215,800 USD Annual

Benefits:

• Medical, Dental, and Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave and Paid Caregiver Leave
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs
• Employee Wellness Programs
• Employee Discounts

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is assumed that the actual salary offered may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: AT&T operates in the telecommunications industry, providing wireless, broadband, and entertainment services to consumers and businesses worldwide. The company is a leader in the industry and offers a wide range of products and services.

Company Size: AT&T is a large corporation with over 10,000 employees. This size offers opportunities for career growth and development, as well as access to a wide range of resources and benefits.

Founded: AT&T was founded in 1875 and has a long history of innovation and leadership in the telecommunications industry.

Company Description:

• AT&T is a global leader in communications and technology, providing a wide range of services and products to consumers and businesses worldwide.
• The company is committed to driving sustainable growth by deeply understanding and championing its customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand.
• AT&T is known for its innovative approach to technology and its commitment to providing exceptional customer service.

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T is a well-established company with a strong reputation in the telecommunications industry. The company offers a wide range of benefits and opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The Lead Product Marketing Manager reports directly to the Director of Product Marketing.

Work Arrangement: This role requires a minimum of 5 days per week in the office, with remote flexibility for the remaining days.

Growth Opportunities:

• This role offers opportunities for career growth within the marketing organization, as well as the broader company.
• The company's large size and diverse range of products and services provide numerous opportunities for career advancement and development.
• AT&T is committed to providing ongoing training and development opportunities to its employees.

ASSUMPTION: While the job listing does not explicitly state growth opportunities, it is assumed that a large company like AT&T offers numerous opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: AT&T's offices are modern and well-equipped, providing a collaborative and innovative work environment.

Office Location(s): El Segundo, California (with remote flexibility)

Geographic Context:

• El Segundo is a city in Los Angeles County, California, located near the Pacific Ocean and the Los Angeles International Airport.
• The city offers a mix of urban and suburban living, with a variety of housing options and amenities.
• The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: This role requires a minimum of 40 hours per week, with flexibility for remote work.

ASSUMPTION: While the job listing does not explicitly state the work schedule, it is assumed that the role requires a standard full-time work schedule, with flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the director or vice president

Key Assessment Areas:

• Product marketing expertise and experience
• Analytical and creative thinking skills
• Cross-functional leadership and collaboration skills
• Ability to develop and execute strategic marketing plans

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Be prepared to discuss your experience with wireless products and connectivity features.
• Demonstrate your ability to work effectively in a remote or hybrid environment.

ATS Keywords: Product Marketing, Wireless, Connectivity, Go-to-Market, Customer Research, Data-Driven Insights, Brand Elevation

ASSUMPTION: While the job listing does not provide specific interview or application tips, it is assumed that AT&T is looking for candidates with a strong background in product marketing and relevant experience in the wireless industry.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While the job listing does not specify the tools and technologies used, it is assumed that AT&T uses industry-standard marketing, data analysis, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Inspire our customers
• Innovate with purpose
• Act with integrity
• Performance with passion
• Win as one team

Work Style:

• Collaborative and innovative
• Data-driven and analytical
• Customer-focused
• Agile and adaptable

Self-Assessment Questions:

• Do you have a proven track record in product marketing, with a strong understanding of the wireless industry?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong analytical and creative thinking skills?

ASSUMPTION: AT&T values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for performance.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic industry with frequent changes and updates
• Managing multiple projects and priorities simultaneously
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to new technologies and market trends quickly

ASSUMPTION: While the job listing does not explicitly state potential challenges, it is assumed that the fast-paced, dynamic nature of the wireless industry and the collaborative, cross-functional nature of the role present unique challenges for candidates.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a higher degree of expertise and experience in the wireless industry.
• AT&T's large size and diverse range of products and services provide numerous opportunities for career growth and development, compared to smaller companies.
• This role offers a competitive salary and benefits package, compared to similar roles in the industry.

ASSUMPTION: While the job listing does not provide a direct comparison to similar roles, it is assumed that AT&T's large size, diverse range of products and services, and competitive salary and benefits package make this role an attractive opportunity for product marketing professionals.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new wireless connectivity feature
• Conducting customer research to inform product positioning and messaging
• Collaborating with cross-functional teams to launch a marketing campaign for an enhanced wireless solution

ASSUMPTION: While the job listing does not provide specific sample projects, it is assumed that candidates should be prepared to discuss their experience with wireless product marketing, customer research, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current wireless product portfolio and roadmap?
• How does this role collaborate with other marketing teams and stakeholders?
• What are the most pressing challenges facing the wireless industry, and how does this role address them?
• What opportunities are there for career growth and development within the marketing organization and the broader company?
• How does AT&T support work-life balance for its employees?

ASSUMPTION: While the job listing does not provide specific interview questions, it is assumed that candidates should be prepared to discuss their experience with wireless product marketing, their understanding of the wireless industry, and their fit with AT&T's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AT&T Careers website
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for your interview by researching AT&T's wireless product portfolio and roadmap, as well as the company's values and culture.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.