Lead Product Marketing Manager

📌 Core Information

🔹 Job Title: Lead Product Marketing Manager

🔹 Company: Deputy

🔹 Location: Remote - Sydney

🔹 Job Type: Full Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (United States, Australia, United Kingdom)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global go-to-market strategies for critical product lines
• Leading strategic positioning and narrative development for Deputy's products
• Partnering with cross-functional teams to ensure market-fit and business value in product launches
• Driving enablement strategy across sales, customer success, and support teams
• Championing the voice of the customer across the business to shape company-wide strategy

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on influencing cross-functional teams and driving business impact.

📋 Key Responsibilities

✅ Own the global go-to-market strategy for critical product lines and major cross-product initiatives, spanning Australia, UK, and US markets.

✅ Lead strategic positioning and narrative development that defines how Deputy competes and wins in the market.

✅ Identify and validate high-impact opportunities through market sizing, customer research, and competitive analysis — and translate them into business cases that drive roadmap and investment decisions.

✅ Partner with Product, Design, and Engineering to shape product strategy and ensure market-fit through deep insight into customer needs and business priorities.

✅ Act as the strategic bridge between product and go-to-market teams, ensuring every launch is grounded in customer insight and business value.

✅ Drive enablement strategy across sales, CS, and support — ensuring our customer-facing teams are armed with the right messaging, content, and tools to win.

✅ Champion the voice of the customer across the business — translating insight into action and helping shape company-wide strategy.

✅ Mentor and upskill product marketers and cross-functional peers by sharing frameworks, strategic thinking, and best practices.

✅ Operate as a thought leader both internally and externally — representing Deputy’s perspective in analyst conversations, customer forums, and strategic partnerships.

ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in product marketing or strategic go-to-market roles in B2B SaaS, ideally across multiple markets or product lines.

Required Skills:

• Proven ability to shape product strategy, influence roadmaps, and drive alignment across product, sales, and marketing
• Mastery of messaging and positioning, with a track record of delivering compelling narratives that differentiate and drive growth
• Experience in developing and executing successful go-to-market strategies, from early validation through to launch and ongoing adoption
• Strong business acumen and ability to make data-driven decisions; experience building business cases and sizing market opportunities
• Outstanding communication and influence skills, including the ability to clearly and confidently engage senior stakeholders
• Thrives in fast-paced, ambiguous environments; highly self-directed, adaptable, and comfortable operating at both strategic and executional levels

Preferred Skills:

• Experience in HR, Payroll, or Workforce Management tech

ASSUMPTION: Given the global nature of this role, experience working in multiple markets or with diverse teams is highly desirable.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (based on industry standards for a Lead Product Marketing Manager role with 7+ years of experience in B2B SaaS)

Benefits:

• Flexible remote-first work policy with a work-from-home stipend
• Employee Share Ownership Plan (ESOP)
• Paid parental leave
• Group Salary Continuance Insurance
• Employee Assistance Program
• Additional leave days, including study assistance, celebration days, and volunteering
• Global working groups focused on collaboration, belonging, and connection
• Annual Hackathons
• Novated leasing for electric vehicles, internet reimbursement, and more!

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Deputy is a global SaaS remote-first workforce management company, serving over 1.5 million workers and 375,000 workplaces across 100+ countries. They are backed by top global investors and recently achieved Unicorn status.

Company Size: 201-500 employees (as of 2025)

Founded: 2008, with headquarters in Sydney, Australia

Company Description:

• Deputy is on a mission to improve the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers
• Their platform serves various industries, from baristas to nurses, cleaners to delivery drivers, florists to factory workers
• Deputy transforms the frontline by creating solutions that put people first, helping businesses and their teams thrive

Company Specialties:

• Intelligent Scheduling
• Integration with Payroll
• Compliance
• Culture
• Growth
• Workplace Communication
• Task Management
• Time and Attendance
• SAAS
• Customer Experience
• Shift Scheduling
• Feedback
• Employee Experience
• Hiring
• Document Management
• Mobile Training
• PTO & Time Off Requests
• Interviewing
• Demand Forecasting

Company Website: https://www.deputy.com/

ASSUMPTION: Deputy's focus on hourly workers and frontline employees sets it apart from other SaaS companies, offering unique opportunities and challenges for this role.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive

Reporting Structure: The Lead Product Marketing Manager will oversee a team of product marketing managers and may collaborate with various cross-functional teams, including Product, Design, Engineering, Sales, Customer Success, and Support

Work Arrangement: Hybrid (with a flexible remote-first work policy, allowing for work-from-home and in-office collaboration)

Growth Opportunities:

• Potential to grow into a VP or Director of Product Marketing role, leading a larger team and driving even more significant business impact
• Opportunities to expand into new markets or product lines, gaining broader experience and exposure
• Chance to mentor and develop junior team members, fostering a culture of growth and learning

ASSUMPTION: Given Deputy's rapid growth and expansion, there are numerous opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Deputy has hubs in Sydney, Melbourne, San Francisco, and London, with team members working remotely across the United States

Office Location(s): Sydney, Melbourne, San Francisco, London

Geographic Context:

• Sydney, Australia: Deputy's headquarters, with a vibrant and growing tech industry, offering a high quality of life and diverse cultural experiences
• Melbourne, Australia: A major tech hub with a strong focus on innovation and startup culture
• San Francisco, United States: A global tech capital with numerous networking opportunities and a competitive job market
• London, United Kingdom: A major European tech hub, with a diverse talent pool and strong connections to global markets

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement, allowing for a healthy work-life balance

ASSUMPTION: Deputy's global presence and remote-first work policy offer applicants the opportunity to work in diverse and dynamic environments, with exposure to multiple markets and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR
• In-depth interview with the hiring manager and cross-functional stakeholders
• Final interview with the CMO or another executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
li>Cross-functional collaboration and influence
• Market research and analysis skills
• Cultural fit and alignment with Deputy's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in product marketing, go-to-market strategy, and cross-functional collaboration
• Prepare examples of your market research, competitive analysis, and business case development skills
• Demonstrate your understanding of Deputy's platform, target customers, and market position
• Showcase your ability to think strategically and drive business impact

ATS Keywords: Product Marketing, Go-To-Market, Strategic Planning, Cross-Functional Collaboration, Market Research, Competitive Analysis, Business Case Development, SaaS, Workforce Management, HR Technology

ASSUMPTION: Deputy's interview process is designed to assess both your technical skills and cultural fit, with a strong emphasis on strategic thinking and cross-functional collaboration.

🛠️ Tools & Technologies

• Market research and analysis tools (e.g., SurveyMonkey, Google Trends, SEMrush)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Product marketing software (e.g., ProductPlan, ProductBoard)
• Data visualization tools (e.g., Tableau, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Deputy's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Deputy prioritizes understanding and meeting the needs of its customers
• Innovative: The company encourages creativity, continuous learning, and improvement
• Collaborative: Deputy fosters a culture of teamwork and cross-functional collaboration
• Inclusive: The company values diversity, equity, and inclusion, creating an environment where everyone can thrive
• Accountable: Deputy holds its team members responsible for delivering results and driving business impact

Work Style:

• Remote-first: Deputy offers a flexible work-from-home policy, allowing team members to balance work and personal responsibilities
• Fast-paced: The company operates in a dynamic and ever-changing market, requiring adaptability and quick decision-making
• Data-driven: Deputy uses data and insights to inform its strategies and make informed decisions
• Results-oriented: The company focuses on delivering tangible outcomes and driving business impact

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Deputy's customer-centric approach?
• How do you balance the need for speed and agility with the importance of thorough market research and analysis?
• How do you effectively collaborate with cross-functional teams, especially when working remotely?

ASSUMPTION: Deputy's culture values autonomy, innovation, and collaboration, seeking candidates who can thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple time zones and remote teams, requiring strong communication and time management skills
• Balancing strategic thinking with tactical execution, as this role involves both high-level strategy and day-to-day operations
• Navigating a rapidly growing and evolving organization, with shifting priorities and priorities
• Adapting to Deputy's unique focus on hourly workers and frontline employees, which may differ from other SaaS companies

ASSUMPTION: These challenges are inherent to Deputy's fast-paced, global, and remote-first work environment, requiring candidates to be adaptable, resilient, and proactive.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a greater emphasis on global go-to-market strategy and cross-functional collaboration
• Deputy's focus on hourly workers and frontline employees sets it apart from other SaaS companies, offering unique opportunities and challenges
• Career progression in this role may differ from more traditional product marketing paths, with opportunities to expand into new markets or product lines

ASSUMPTION: Applicants should consider Deputy's unique focus and global presence when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature, targeting hourly workers in the retail industry
• Conducting market research and competitive analysis to inform Deputy's positioning and messaging in the UK market
• Creating a business case for investing in a new product line, focusing on Deputy's strengths in workforce management and compliance

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Lead Product Marketing Manager role at Deputy.

❓ Key Questions to Ask During Interview

• How does Deputy measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
• Can you describe the team structure and dynamics within the Product Marketing department, and how does this role fit into the broader organization?
• How does Deputy support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing Deputy's product marketing efforts in the next 12-24 months, and how can this role help address them?
• How does Deputy foster a culture of innovation and continuous learning, and how can I contribute to this aspect of the company's success?

ASSUMPTION: These interview questions are designed to assess Deputy's culture, team dynamics, and growth opportunities, helping applicants make informed decisions about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in product marketing, go-to-market strategy, and cross-functional collaboration
• Prepare examples of your market research, competitive analysis, and business case development skills
• Demonstrate your understanding of Deputy's platform, target customers, and market position
• Showcase your ability to think strategically and drive business impact
• Follow up with Deputy's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.