Lead Traffic and performance marketing

📌 Core Information

🔹 Job Title: Lead Traffic and Performance Marketing

🔹 Company: Atida France

🔹 Location: Montrabé, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Atida France’s paid acquisition strategy across multiple channels
• Managing and optimizing digital media budgets to ensure ROI-positive performance
• Driving qualified traffic to Atida’s digital storefront through paid, organic, and referral channels
• Collaborating with cross-functional teams to align campaigns with commercial strategies and growth goals
• Analyzing traffic quality, user behavior, and conversion funnels to continually improve performance

ASSUMPTION: This role requires a strategic yet hands-on marketer who thrives in a fast-paced e-commerce environment and has a proven track record of delivering scalable performance across multiple channels.

📋 Key Responsibilities

✅ Define and lead Atida France’s paid acquisition strategy across Google Ads, Meta, programmatic display, affiliate, and emerging channels

✅ Manage and optimize digital media budgets to ensure ROI-positive performance and CAC efficiency, in accordance with business strategies’ updates

✅ Constantly test and iterate new channels, creatives, and formats to unlock growth opportunities, implementing and managing A/B testing frameworks across campaigns, landing pages, and more

✅ Drive qualified traffic to Atida’s digital storefront through paid, organic, and referral channels, ensuring seamless campaign tracking and accurate attribution across channels and platforms

✅ Work closely with SEO and content teams to improve organic performance and visibility, analyzing traffic quality, user behavior, and conversion funnels to continually improve performance

✅ Plan and execute performance campaigns aligned with commercial events, supplier promotions, and strategic initiatives, working alongside MMS and creative teams to ensure ads are engaging, on-brand, and conversion-optimized

✅ Cooperate with Business to develop and manage retail media co-branded campaigns with external partners and coordinate with CRM to ensure seamless user journeys and personalized re-engagement efforts

✅ Own performance dashboards and reporting for acquisition metrics (CPC, CTR, ROAS, CAC, etc.), translating data into actionable insights and presenting findings regularly to internal stakeholders, continuously optimizing campaigns based on data and experimentation to achieve ambitious growth targets

✅ Oversee and improve marketing tech stack, including tracking, attribution, and automation tools

ASSUMPTION: This role requires a strong analytical mindset, deep familiarity with marketing KPIs, attribution models, and budget management, as well as proficiency in Google Ads, Meta Business Manager, GA4, and performance reporting tools like Looker, Tableau, or similar.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in digital performance marketing, with hands-on media buying across paid search, social, and display

Required Skills:

• Strong analytical skills with a data-driven mindset
• Proven ability to scale traffic while improving efficiency and ROI
• Expertise in Google Ads, Meta Business Manager, GA4, and performance reporting tools like Looker, Tableau, or similar
• Strong collaboration skills; able to work across teams and with external partners or agencies
• Fluent in French and English (spoken and written)

Preferred Skills:

• Experience in e-commerce or a fast-paced DTC environment
• A/B testing experience and proficiency in campaign experimentation

ASSUMPTION: Candidates with experience in e-commerce or a fast-paced DTC environment, as well as A/B testing experience, will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and market rates for a Lead Traffic and Performance Marketing role in France)

Benefits:

• Dynamic and entrepreneurial work environment in a fast-growing e-commerce company
• Opportunity to take ownership and make a real impact on Atida’s growth in France
• Collaboration with a passionate, high-performing team across Southern Europe
• Competitive salary and benefits package

Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market rates for a Lead Traffic and Performance Marketing role in France, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Atida operates in the retail health and personal care products industry, focusing on e-commerce and online sales of pharmaceutical and wellness products

Company Size: Atida has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact

Founded: Atida was founded in 2008, with a history of over 15 years in the e-commerce and wellness industry

Company Description:

• Atida is an online pharmacy and wellness platform, offering a wide range of health, beauty, and wellness products
• The company focuses on providing high-quality products at competitive prices, with a strong emphasis on customer satisfaction and convenience
• Atida operates under the brand name Santédiscount, which is known for its extensive product selection and discount pricing

Company Specialties:

• Online retail of pharmaceutical and wellness products
• E-commerce and digital marketing
• Customer acquisition and retention strategies
• Logistics and supply chain management

Company Website: https://www.atida.fr

ASSUMPTION: Atida's focus on e-commerce and online sales, along with its extensive product selection and competitive pricing, sets it apart in the retail health and personal care products industry.

📊 Role Analysis

Career Level: This role is a mid-level position, suitable for candidates with 2-5 years of experience in digital performance marketing

Reporting Structure: The Lead Traffic and Performance Marketing will report directly to the Marketing Director and collaborate closely with various teams, including MMS, commercial, CRM, analytics, and pricing

Work Arrangement: This is an on-site position, with the opportunity for hybrid or remote work arrangements based on individual performance and team needs

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into new markets or product categories
• Development of new skills and expertise in digital marketing and e-commerce

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department and contribute to Atida's overall success.

🌍 Location & Work Environment

Office Type: Atida's office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Montrabé, France (4 Impasse de Bel Souleil, Montrabé, Occitanie 31850, FR)

Geographic Context:

• Montrabé is a small town in the Occitanie region of France, located near Toulouse
• The area offers a mix of urban and rural environments, with easy access to nature and outdoor activities
• Montrabé has a mild Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with the possibility of flexible hours based on individual needs and team requirements

ASSUMPTION: Atida's office environment is designed to support collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Director and relevant team members
• Case study or assignment to assess the candidate's skills and fit for the role
• Final decision and job offer

Key Assessment Areas:

• Digital performance marketing skills and experience
• Analytical and data-driven mindset
• Collaboration and communication skills
• Cultural fit and alignment with Atida's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Atida's business and the specific challenges faced by the company in the French market
• Showcase your ability to develop and execute data-driven marketing strategies that drive results

ATS Keywords: Performance marketing, digital acquisition, data analysis, campaign management, collaboration, A/B testing, Google Ads, Meta Business Manager, GA4, marketing KPIs, traffic optimization, user behavior analysis, conversion funnels

ASSUMPTION: Atida's application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• GA4
• Looker or Tableau
• Campaign management platforms (e.g., Hootsuite, Sprout Social)
• SEO and content management tools (e.g., SEMrush, Ahrefs, WordPress)

ASSUMPTION: The tools and technologies listed are commonly used in digital performance marketing roles and may vary based on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Accountability and results-driven mindset

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Collaborative and communicative
• Adaptable and open to feedback
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital performance marketing?
• Can you describe a time when you had to adapt your marketing strategy based on changing market conditions or customer behavior?
• How do you approach collaboration and communication with cross-functional teams to ensure alignment and successful campaign execution?

ASSUMPTION: Atida values candidates who are passionate about digital marketing, data-driven, and committed to continuous learning and improvement, as well as those who thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing a significant digital media budget and ensuring ROI-positive performance across multiple channels
• Balancing strategic planning and execution with day-to-day campaign management and optimization
• Collaborating effectively with cross-functional teams and external partners to align campaigns with commercial strategies and growth goals
• Adapting to a fast-paced e-commerce environment and responding to changing market conditions and customer behavior

ASSUMPTION: These challenges are inherent to the role and require a strategic, data-driven, and adaptable approach to digital performance marketing.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a stronger emphasis on strategic planning and cross-functional collaboration, with a focus on driving growth and improving ROI across multiple channels
• In the retail health and personal care products industry, Atida differentiates itself through its extensive product selection, competitive pricing, and customer-centric approach to e-commerce
• Career progression in this role may involve expanding into new markets or product categories, or advancing to a senior or management position within the marketing department

ASSUMPTION: This role offers unique opportunities for growth and impact within the retail health and personal care products industry, with a focus on digital performance marketing and e-commerce.

📝 Sample Projects

• Developing and executing a comprehensive digital acquisition strategy for a new product launch, including paid search, social, and display campaigns, as well as organic SEO and content marketing efforts
• Optimizing campaign performance across multiple channels, with a focus on improving CPC, CTR, ROAS, and CAC metrics, while maintaining or increasing traffic quality and conversion rates
• Collaborating with cross-functional teams to develop and manage retail media co-branded campaigns with external partners, ensuring seamless user journeys and personalized re-engagement efforts

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute data-driven marketing strategies that drive results, while also demonstrating their collaboration and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Atida's digital acquisition strategy and how this role will contribute to its evolution and improvement?
• How does Atida collaborate with cross-functional teams to align marketing campaigns with commercial strategies and growth goals?
• What are the most significant challenges facing Atida's digital marketing efforts in the French market, and how can this role help address them?
• How does Atida support the professional development and growth of its marketing team members?
• What is the work-life balance like at Atida, and how does the company support employee well-being and work-life balance?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Atida's business, as well as their ability to develop and execute data-driven marketing strategies that drive results and contribute to the company's overall success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/atida/14063988-lead-traffic-and-performance-marketing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Atida's business and the specific challenges faced by the company in the French market
• Prepare a case study or assignment that demonstrates your ability to develop and execute data-driven marketing strategies that drive results, showcasing your collaboration and communication skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.