📌 Core Information
🔹 Job Title: Leader, Demand Generation
🔹 Company: Benchling
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site preferred (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive awareness, engagement, and pipeline growth
- Leading and mentoring a high-performing field marketing team
- Collaborating with cross-functional teams to create tailored marketing programs
- Managing field marketing programs such as events, executive roundtables, and trade shows
- Analyzing marketing performance data to optimize campaign effectiveness and drive business impact
ASSUMPTION: This role requires a strategic and results-driven leader with a strong background in demand generation and field marketing within enterprise B2B SaaS. Experience managing and developing teams is crucial for success in this position.
📋 Key Responsibilities
✅ Develop and execute a comprehensive regional marketing strategy to drive awareness, engagement, and pipeline growth across AMERS
✅ Lead, mentor, and grow a regional marketing team, instilling a high-performance, metrics-driven culture
✅ Drive execution of multi-channel campaigns across digital, tradeshows, owned events, webinars, and partner channels to support pipeline goals
✅ Plan and manage field marketing programs such as events, executive roundtables, and trade shows, ensuring alignment with regional objectives
✅ Leverage marketing analytics and attribution models to measure program performance, optimize campaign effectiveness, and provide data-driven insights to stakeholders
✅ Own the marketing relationship with sales leaders, ensuring seamless collaboration and communication to drive shared pipeline and revenue targets
✅ Oversee and manage the regional field marketing budget, ensuring investments align with business priorities and deliver measurable results and business impact
ASSUMPTION: This role requires a strong understanding of sales cycles, pipeline dynamics, and buyer journeys in complex enterprise environments. Significant experience in collaborating with sales leaders and teams is essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 8+ years of experience in demand generation, field marketing, or integrated marketing within a B2B technology company (life sciences experience not required but desirable)
Required Skills:
- Proven ability to plan and execute full-funnel marketing programs, combining field, digital, and partner marketing
- Demonstrated leadership experience, with at least 2 years of people management - track record of managing, mentoring, and developing high-performing marketing teams
- Strong analytical mindset with experience using marketing performance data to drive optimization and growth
- Proficiency in marketing automation and CRM platforms such as Salesforce, Marketo, and related analytics tools
- Excellent communication and project management skills, with the ability to execute campaigns while managing multiple stakeholders and priorities
- Experience managing marketing budgets and optimizing spend for maximum impact
Preferred Skills:
- Experience in the life sciences industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong track record in demand generation and field marketing within enterprise B2B SaaS, along with experience managing and developing teams.
💰 Compensation & Benefits
Salary Range: $150,992 - $204,000 (USD) per year, based on job-related skills, experience, qualifications, interview performance, and work location
Benefits:
- Competitive total rewards package
- Broad range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) + Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits, including therapy and coaching, for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. The actual salary may vary depending on the candidate's skills, experience, qualifications, interview performance, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology and Software Development
Company Size: 501-1,000 employees
Founded: 2015 (estimated, based on LinkedIn data)
Company Description:
- Benchling is a biotechnology company that provides an R&D cloud platform for biotech companies to power the development of breakthrough products and accelerate time to milestone and market
- The company's mission is to unlock the power of biotechnology by bringing modern software to modern science
- Benchling serves the most innovative biotech companies worldwide
Company Specialties:
- Biotechnology
- Software Development
- Life Sciences
- R&D Cloud Platform
Company Website: benchling.com
ASSUMPTION: Benchling is a growing biotechnology company that focuses on providing an R&D cloud platform for biotech companies. The company has a strong presence in the biotech industry and serves innovative biotech companies worldwide.
📊 Role Analysis
Career Level: Senior-level role with significant leadership and management responsibilities
Reporting Structure: This role will likely report directly to the VP of Marketing or a similar executive position
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role within the company
- Opportunities to expand the regional marketing team and take on more responsibilities
- Chance to gain experience in a fast-paced, growing biotech company and make a significant impact on the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance into a more senior marketing leadership role and expand the regional marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): San Francisco, California; Boston, Massachusetts; Zürich, Switzerland; Belfast, Northern Ireland
Geographic Context:
- San Francisco, California: A major tech hub with a vibrant biotech industry and a diverse, multicultural population
- Boston, Massachusetts: A global leader in biotechnology and healthcare, with a strong focus on innovation and research
- Zürich, Switzerland: A global financial center with a growing biotech industry and a high quality of life
- Belfast, Northern Ireland: A city with a strong focus on innovation and technology, with a lower cost of living compared to other European cities
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Benchling offers a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and assess cultural fit
- Behavioral and technical interview with the hiring manager or a member of the marketing team
- Final interview with the VP of Marketing or another senior leader within the company
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in demand generation and field marketing
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with demand generation, field marketing, and team management in detail
- Demonstrate your understanding of the biotech industry and Benchling's mission and values
- Showcase your ability to think strategically and solve complex problems
ATS Keywords: Demand Generation, Field Marketing, Integrated Marketing, B2B SaaS, Team Management, Sales Collaboration, Marketing Analytics, Campaign Execution, Project Management, Communication Skills, Budget Management, Marketing Automation, CRM Platforms, Data-Driven Decision Making, Pipeline Growth, Event Planning
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, leadership, and technical skills in demand generation and field marketing. Candidates should be prepared to discuss their experience and accomplishments in these areas in detail.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Other marketing automation and analytics tools
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation and CRM platforms such as Salesforce and Marketo, as well as other marketing analytics tools. Candidates should have experience using these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Solve for the customer
- Act with integrity
- One team, one dream
- Be bold
- Focus on impact
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
- Innovative and creative
Self-Assessment Questions:
- Do I have a proven track record of driving business impact through demand generation and field marketing strategies?
- Am I comfortable managing and developing high-performing marketing teams?
- Do I thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
- Am I comfortable using data and analytics to inform decision-making and optimize campaign performance?
- Do I have a strong understanding of the biotech industry and a passion for bringing modern software to modern science?
ASSUMPTION: Benchling values candidates who are collaborative, data-driven, adaptable, results-focused, innovative, and passionate about bringing modern software to modern science. Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing a remote team and ensuring alignment with regional objectives
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
- Navigating a fast-paced, growing organization and adapting to changing priorities
- Building and maintaining strong relationships with sales leaders and other stakeholders
- Managing a budget and optimizing spend for maximum impact
ASSUMPTION: This role presents several challenges, including managing a remote team, balancing strategic planning with tactical execution, navigating a fast-paced organization, building strong stakeholder relationships, and managing a budget. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Demand Generation Manager or a Regional Marketing Director in a B2B SaaS company, but with a focus on the biotech industry
- Unlike other roles, this position requires a strong understanding of the biotech industry and experience with biotech-specific marketing strategies
- Career progression in this role could lead to a more senior marketing leadership position within the company or a similar role at another biotech or software development company
ASSUMPTION: This role is similar to other senior demand generation and regional marketing positions in B2B SaaS companies, but with a unique focus on the biotech industry. Candidates should have experience in the biotech industry and be prepared to discuss their understanding of biotech-specific marketing strategies.
📝 Key Questions to Ask During Interview
- Can you describe the current regional marketing strategy and how this role will contribute to its evolution?
- How does the regional marketing team collaborate with other marketing teams and stakeholders to drive business impact?
- What are the most significant challenges facing the regional marketing team, and how can this role help address them?
- How does Benchling support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should ask thoughtful questions about the regional marketing strategy, team dynamics, challenges, growth opportunities, and priorities to demonstrate their interest in the role and gain a deeper understanding of the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Benchling's mission, values, and industry focus
- Practice discussing your experience with demand generation, field marketing, and team management
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
