Leader, Product Marketing – Konek

📌 Core Information

🔹 Job Title: Leader, Product Marketing – Konek

🔹 Company: Interac Corp.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the brand plan and end-to-end marketing for a new digital wallet
• Collaborating with cross-functional teams to develop a unified go-to-market strategy
• Overseeing the creation of sales enablement materials and partner marketing strategy
• Building and developing a high-performing product marketing team

ASSUMPTION: This role requires a strategic and hands-on marketing leader with experience in product marketing, ideally within payments or financial services. The ideal candidate will have a proven track record in developing and executing integrated B2B and B2C go-to-market strategies.

📋 Key Responsibilities

✅ Crafting differentiated brand and product positioning, value propositions, and narratives that resonate with both B2C and B2B audiences

✅ Owning the holistic brand plan and go-to-market strategy that aligns with the product vision and revenue goals

✅ Collaborating with cross-functional teams to build unified go-to-market strategies that drive adoption across the funnel from awareness to engagement

✅ Leading agency partners and internal stakeholders to develop breakthrough creative concepts

✅ Directly overseeing the creation of sales enablement materials to equip internal sales teams

✅ Overseeing the development of a next-generation lifecycle marketing (CRM) strategy to drive customer engagement from onboarding to ongoing usage

✅ Establishing a partner marketing strategy and execute co-marketing programs with leading financial institutions, merchants, and acquirers

✅ Tapping into market intelligence to stay on top of competitive trends, customer preferences, and industry shifts

✅ Defining target audience segments and uncover unique storytelling opportunities based on in-depth audience and user research

✅ Building and developing a high-performing product marketing team, mentoring team members to enhance their expertise in product marketing

✅ Acting as an internal ambassador for the product marketing function, championing a customer-first approach and advocating for the strategic importance of product marketing across the organization

ASSUMPTION: The role requires a strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire. A data-driven approach to marketing is essential, with experience measuring, analyzing, and reporting on campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 15 years of experience in product marketing, ideally within payments, financial services, or a related industry

Required Skills:

• Proven experience in developing and executing integrated B2B and B2C go-to-market strategies
• Strong understanding of performance marketing and cost-to-acquire benchmarks
• Data-driven approach to marketing, with experience measuring, analyzing, and reporting on campaign effectiveness
• Experienced lifecycle marketer, with experience building and optimizing automations within Salesforce Marketing Cloud
• Strong leadership skills, with experience building and leading product marketing teams
• Strong knowledge of major digital marketing platforms, including Google, Meta, LinkedIn, and Salesforce Marketing Cloud
• Excellent relationship management skills, capable of aligning partners across the ecosystem
• Proactive problem-solver with a demonstrated track record of driving continuous improvement initiatives

Preferred Skills:

• Experience in the payments or financial services industry
• Fluency in French

ASSUMPTION: The ideal candidate will have a proven track record of driving product adoption and user growth, with a strong understanding of the digital marketing landscape and a customer-centric mindset.

💰 Compensation & Benefits

Salary Range: CAD 150,000 - 180,000 per year (based on industry standards for a senior product marketing role in Toronto)

Benefits:

• Competitive compensation and benefits package
• Education and development opportunities
• Connection to talented people and a common goal
• Core values-driven culture

Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in Toronto. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on payments and digital wallet technology

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1984, with a rich history in the Canadian payments landscape

Company Description:

• Empowers Canadians to access, spend, and send funds whenever and from wherever they choose
• Enables payment and ID experiences that support Canadians’ accelerated use of safe and digital payments
• Champions workplace culture and corporate citizenship based on the principles of responsibility, diversity, and inclusion

Company Specialties:

• Payments
• Payment Technology
• and Financial Technlogy

Company Website: http://www.interac.ca

ASSUMPTION: Interac Corp. is a well-established and trusted financial brand in Canada, with a strong focus on innovation and customer-centric solutions in the payments industry.

📊 Role Analysis

Career Level: Senior-level role with significant impact and leadership responsibilities

Reporting Structure: This role reports directly to the Chief Marketing Officer and leads the product marketing team

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to shape the product marketing function and influence the company's go-to-market strategy
• Opportunities to collaborate with cross-functional teams and external partners
• Possibility to grow within the marketing organization or explore other areas of the business

ASSUMPTION: This role offers a unique opportunity to build a brand from the ground up and launch a category-defining product, with significant potential for growth and impact.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 200 Bay Street, Suite 2400, Toronto, Ontario M5J 2J1, CA

Geographic Context:

• Toronto is a multicultural, vibrant city with a thriving financial industry
• Close proximity to public transportation, shopping, dining, and entertainment options
• Access to various outdoor activities and recreational facilities

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The office environment at Interac Corp. fosters collaboration, innovation, and work-life balance, with a strong focus on employee well-being and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building capabilities
• Understanding of the payments industry and digital marketing landscape
• Alignment with Interac Corp.'s core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your go-to-market strategies, brand management, and lifecycle marketing experiences
• Demonstrate your understanding of the payments industry and digital marketing trends
• Showcase your ability to lead and collaborate with cross-functional teams

ATS Keywords: Product Marketing, Brand Management, Go-To-Market Strategy, Customer Acquisition, Lifecycle Marketing, CRM, Market Intelligence, Audience Segmentation, Sales Enablement, Leadership, Digital Marketing, Relationship Management, Data Analysis, Problem Solving, Team Building, Performance Marketing

ASSUMPTION: The interview process at Interac Corp. is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on the candidate's ability to drive results and contribute to the company's success.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The ideal candidate will have experience with major digital marketing platforms and CRM tools, with a strong understanding of how to leverage these technologies to drive marketing effectiveness and customer engagement.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Diversity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody Interac Corp.'s core values in your daily work?
• Describe a time when you had to adapt your approach to meet changing circumstances or feedback.
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Interac Corp. values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and continuous learning. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a fast-paced, dynamic work environment
• Building and maintaining strong relationships with external partners

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with strong leadership skills, strategic thinking, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses on a new digital wallet product, requiring a strong understanding of the payments industry and digital marketing landscape
• Interac Corp. offers a unique opportunity to build a brand from the ground up and launch a category-defining product
• This role offers significant growth and impact potential, with the opportunity to shape the product marketing function and influence the company's go-to-market strategy

ASSUMPTION: This role is unique in its focus on a new digital wallet product and the opportunity to build a brand from the ground up. Candidates should have experience in the payments industry and a strong understanding of digital marketing trends.

📝 Sample Projects

• Developing a go-to-market strategy for a new digital wallet product, including positioning, messaging, and channel selection
• Conducting market research to understand customer preferences and competitive trends in the digital wallet space
• Building and optimizing lifecycle marketing campaigns to drive customer engagement and retention

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a strong understanding of the payments industry, digital marketing landscape, and customer-centric mindset.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the digital wallet product and how this role contributes to that vision?
• How does the product marketing team collaborate with other departments, such as product, sales, and communications?
• What are the biggest challenges facing the digital wallet product, and how can this role help address them?
• How does Interac Corp. support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving results in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare specific examples of your go-to-market strategies, brand management, and lifecycle marketing experiences
• Demonstrate your understanding of the payments industry and digital marketing trends
• Showcase your ability to lead and collaborate with cross-functional teams
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.