I

Leader, Product Marketing – Konek

Interac Corp.
Full-time
On-site
Toronto, Ontario, Canada
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Leader, Product Marketing – Konek

πŸ”Ή Company: Interac Corp.

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the brand plan and end-to-end marketing for a new digital wallet
  • Collaborating with cross-functional teams to develop a unified go-to-market strategy
  • Overseeing the creation of sales enablement materials and partner marketing strategy
  • Building and developing a high-performing product marketing team

ASSUMPTION: This role requires a strategic and hands-on marketing leader with experience in product marketing, ideally within payments or financial services. The ideal candidate will have a proven track record in developing and executing integrated B2B and B2C go-to-market strategies.

πŸ“‹ Key Responsibilities

βœ… Crafting differentiated brand and product positioning, value propositions, and narratives that resonate with both B2C and B2B audiences

βœ… Owning the holistic brand plan and go-to-market strategy that aligns with the product vision and revenue goals

βœ… Collaborating with cross-functional teams to build unified go-to-market strategies that drive adoption across the funnel from awareness to engagement

βœ… Leading agency partners and internal stakeholders to develop breakthrough creative concepts

βœ… Directly overseeing the creation of sales enablement materials to equip internal sales teams

βœ… Overseeing the development of a next-generation lifecycle marketing (CRM) strategy to drive customer engagement from onboarding to ongoing usage

βœ… Establishing a partner marketing strategy and execute co-marketing programs with leading financial institutions, merchants, and acquirers

βœ… Tapping into market intelligence to stay on top of competitive trends, customer preferences, and industry shifts

βœ… Defining target audience segments and uncover unique storytelling opportunities based on in-depth audience and user research

βœ… Building and developing a high-performing product marketing team, mentoring team members to enhance their expertise in product marketing

βœ… Acting as an internal ambassador for the product marketing function, championing a customer-first approach and advocating for the strategic importance of product marketing across the organization

ASSUMPTION: The role requires a strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire. A data-driven approach to marketing is essential, with experience measuring, analyzing, and reporting on campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 15 years of experience in product marketing, ideally within payments, financial services, or a related industry

Required Skills:

  • Proven experience in developing and executing integrated B2B and B2C go-to-market strategies
  • Strong understanding of performance marketing and cost-to-acquire benchmarks
  • Data-driven approach to marketing, with experience measuring, analyzing, and reporting on campaign effectiveness
  • Experienced lifecycle marketer, with experience building and optimizing automations within Salesforce Marketing Cloud
  • Strong leadership skills, with experience building and leading product marketing teams
  • Strong knowledge of major digital marketing platforms, including Google, Meta, LinkedIn, and Salesforce Marketing Cloud
  • Excellent relationship management skills, capable of aligning partners across the ecosystem
  • Proactive problem-solver with a demonstrated track record of driving continuous improvement initiatives

Preferred Skills:

  • Experience in the payments or financial services industry
  • Fluency in French

ASSUMPTION: The ideal candidate will have a proven track record of driving product adoption and user growth, with a strong understanding of the digital marketing landscape and a customer-centric mindset.

πŸ’° Compensation & Benefits

Salary Range: CAD 150,000 - 180,000 per year (based on industry standards for a senior product marketing role in Toronto)

Benefits:

  • Competitive compensation and benefits package
  • Education and development opportunities
  • Connection to talented people and a common goal
  • Core values-driven culture

Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in Toronto. Actual compensation may vary based on factors such as experience, skills, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically focused on payments and digital wallet technology

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1984, with a rich history in the Canadian payments landscape

Company Description:

  • Empowers Canadians to access, spend, and send funds whenever and from wherever they choose
  • Enables payment and ID experiences that support Canadians’ accelerated use of safe and digital payments
  • Champions workplace culture and corporate citizenship based on the principles of responsibility, diversity, and inclusion

Company Specialties:

  • Payments
  • Payment Technology
  • and Financial Technlogy

Company Website: http://www.interac.ca

ASSUMPTION: Interac Corp. is a well-established and trusted financial brand in Canada, with a strong focus on innovation and customer-centric solutions in the payments industry.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant impact and leadership responsibilities

Reporting Structure: This role reports directly to the Chief Marketing Officer and leads the product marketing team

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to shape the product marketing function and influence the company's go-to-market strategy
  • Opportunities to collaborate with cross-functional teams and external partners
  • Possibility to grow within the marketing organization or explore other areas of the business

ASSUMPTION: This role offers a unique opportunity to build a brand from the ground up and launch a category-defining product, with significant potential for growth and impact.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 200 Bay Street, Suite 2400, Toronto, Ontario M5J 2J1, CA

Geographic Context:

  • Toronto is a multicultural, vibrant city with a thriving financial industry
  • Close proximity to public transportation, shopping, dining, and entertainment options
  • Access to various outdoor activities and recreational facilities

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The office environment at Interac Corp. fosters collaboration, innovation, and work-life balance, with a strong focus on employee well-being and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • In-depth interviews with cross-functional stakeholders
  • Final interview with the Chief Marketing Officer

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team-building capabilities
  • Understanding of the payments industry and digital marketing landscape
  • Alignment with Interac Corp.'s core values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide specific examples of your go-to-market strategies, brand management, and lifecycle marketing experiences
  • Demonstrate your understanding of the payments industry and digital marketing trends
  • Showcase your ability to lead and collaborate with cross-functional teams

ATS Keywords: Product Marketing, Brand Management, Go-To-Market Strategy, Customer Acquisition, Lifecycle Marketing, CRM, Market Intelligence, Audience Segmentation, Sales Enablement, Leadership, Digital Marketing, Relationship Management, Data Analysis, Problem Solving, Team Building, Performance Marketing

ASSUMPTION: The interview process at Interac Corp. is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on the candidate's ability to drive results and contribute to the company's success.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud
  • Google Analytics
  • Social media platforms (e.g., LinkedIn, Facebook, Instagram)
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: The ideal candidate will have experience with major digital marketing platforms and CRM tools, with a strong understanding of how to leverage these technologies to drive marketing effectiveness and customer engagement.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Responsibility
  • Diversity
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you embody Interac Corp.'s core values in your daily work?
  • Describe a time when you had to adapt your approach to meet changing circumstances or feedback.
  • How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Interac Corp. values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and continuous learning. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing strategic thinking with day-to-day tactical execution
  • Adapting to a fast-paced, dynamic work environment
  • Building and maintaining strong relationships with external partners

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with strong leadership skills, strategic thinking, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other product marketing roles, this position focuses on a new digital wallet product, requiring a strong understanding of the payments industry and digital marketing landscape
  • Interac Corp. offers a unique opportunity to build a brand from the ground up and launch a category-defining product
  • This role offers significant growth and impact potential, with the opportunity to shape the product marketing function and influence the company's go-to-market strategy

ASSUMPTION: This role is unique in its focus on a new digital wallet product and the opportunity to build a brand from the ground up. Candidates should have experience in the payments industry and a strong understanding of digital marketing trends.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new digital wallet product, including positioning, messaging, and channel selection
  • Conducting market research to understand customer preferences and competitive trends in the digital wallet space
  • Building and optimizing lifecycle marketing campaigns to drive customer engagement and retention

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a strong understanding of the payments industry, digital marketing landscape, and customer-centric mindset.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the digital wallet product and how this role contributes to that vision?
  • How does the product marketing team collaborate with other departments, such as product, sales, and communications?
  • What are the biggest challenges facing the digital wallet product, and how can this role help address them?
  • How does Interac Corp. support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving results in the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare specific examples of your go-to-market strategies, brand management, and lifecycle marketing experiences
  • Demonstrate your understanding of the payments industry and digital marketing trends
  • Showcase your ability to lead and collaborate with cross-functional teams
  • Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.