πΉ Job Title: Leader, Product Marketing β Konek
πΉ Company: Interac Corp.
πΉ Location: Toronto, Ontario, Canada
πΉ Job Type: Full-Time
πΉ Category: Financial Services
πΉ Date Posted: 2025-07-04
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and hands-on marketing leader with experience in product marketing, ideally within payments or financial services. The ideal candidate will have a proven track record in developing and executing integrated B2B and B2C go-to-market strategies.
β Crafting differentiated brand and product positioning, value propositions, and narratives that resonate with both B2C and B2B audiences
β Owning the holistic brand plan and go-to-market strategy that aligns with the product vision and revenue goals
β Collaborating with cross-functional teams to build unified go-to-market strategies that drive adoption across the funnel from awareness to engagement
β Leading agency partners and internal stakeholders to develop breakthrough creative concepts
β Directly overseeing the creation of sales enablement materials to equip internal sales teams
β Overseeing the development of a next-generation lifecycle marketing (CRM) strategy to drive customer engagement from onboarding to ongoing usage
β Establishing a partner marketing strategy and execute co-marketing programs with leading financial institutions, merchants, and acquirers
β Tapping into market intelligence to stay on top of competitive trends, customer preferences, and industry shifts
β Defining target audience segments and uncover unique storytelling opportunities based on in-depth audience and user research
β Building and developing a high-performing product marketing team, mentoring team members to enhance their expertise in product marketing
β Acting as an internal ambassador for the product marketing function, championing a customer-first approach and advocating for the strategic importance of product marketing across the organization
ASSUMPTION: The role requires a strong understanding of performance marketing and the ability to lead teams and agencies towards industry benchmarks for cost-to-acquire. A data-driven approach to marketing is essential, with experience measuring, analyzing, and reporting on campaign effectiveness.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 15 years of experience in product marketing, ideally within payments, financial services, or a related industry
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a proven track record of driving product adoption and user growth, with a strong understanding of the digital marketing landscape and a customer-centric mindset.
Salary Range: CAD 150,000 - 180,000 per year (based on industry standards for a senior product marketing role in Toronto)
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in Toronto. Actual compensation may vary based on factors such as experience, skills, and market conditions.
Industry: Financial Services, specifically focused on payments and digital wallet technology
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 1984, with a rich history in the Canadian payments landscape
Company Description:
Company Specialties:
Company Website: http://www.interac.ca
ASSUMPTION: Interac Corp. is a well-established and trusted financial brand in Canada, with a strong focus on innovation and customer-centric solutions in the payments industry.
Career Level: Senior-level role with significant impact and leadership responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer and leads the product marketing team
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to build a brand from the ground up and launch a category-defining product, with significant potential for growth and impact.
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 200 Bay Street, Suite 2400, Toronto, Ontario M5J 2J1, CA
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office environment at Interac Corp. fosters collaboration, innovation, and work-life balance, with a strong focus on employee well-being and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Brand Management, Go-To-Market Strategy, Customer Acquisition, Lifecycle Marketing, CRM, Market Intelligence, Audience Segmentation, Sales Enablement, Leadership, Digital Marketing, Relationship Management, Data Analysis, Problem Solving, Team Building, Performance Marketing
ASSUMPTION: The interview process at Interac Corp. is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on the candidate's ability to drive results and contribute to the company's success.
ASSUMPTION: The ideal candidate will have experience with major digital marketing platforms and CRM tools, with a strong understanding of how to leverage these technologies to drive marketing effectiveness and customer engagement.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Interac Corp. values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and continuous learning. Candidates who align with these values and work styles will be most successful in this role.
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with strong leadership skills, strategic thinking, and a customer-centric mindset.
ASSUMPTION: This role is unique in its focus on a new digital wallet product and the opportunity to build a brand from the ground up. Candidates should have experience in the payments industry and a strong understanding of digital marketing trends.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a strong understanding of the payments industry, digital marketing landscape, and customer-centric mindset.
ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving results in the role.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.