📌 Core Information
🔹 Job Title: Lifecycle / Customer Marketing Manager
🔹 Company: Beautiful.ai
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle marketing strategies to optimize the customer journey
- Collaborating cross-functionally with teams such as Marketing, Product, Sales, and Customer Success
- Analyzing customer data and using insights to drive business growth
- Implementing automated workflows and trigger-based communications to scale personalized outreach
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Customer Lifecycle Marketing Strategy: Review, audit, and optimize the current customer/user journey and touchpoints, email sequences, etc. Help define customer segmentation and personalization strategies to deliver relevant messaging and content. Develop and implement a comprehensive lifecycle marketing strategy, addressing each stage of the customer journey. Set clear objectives and KPIs aligned with business goals, regularly reporting on progress and insights.
✅ Campaign Planning and Execution: Help develop multi-channel onboarding programs that effectively introduce new users to key product features and benefits, accelerating time-to-value and adoption. Implement automated workflows and trigger-based communications to scale personalized outreach. Design, execute, and optimize multi-channel marketing campaigns to drive conversion, engagement, and retention.
✅ Data Analysis and Optimization: Understand the current customer/user data available, and how to best utilize this for segmentation and triggers. Utilize analytics tools to monitor campaign performance, user behavior, and funnel conversion rates. Conduct A/B and multivariate testing to continually improve messaging, design, and delivery. Identify trends, opportunities, and areas for improvement in the customer journey.
✅ Cross-Functional Collaboration: Partner with Product Marketing to align lifecycle initiatives with product updates, feature launches, etc. Work closely with stakeholders to understand customer needs, pain points, and success stories.
✅ Customer Advocacy and Retention: Develop programs to increase customer loyalty and advocacy, utilize customer stories and case studies. Define ways to proactively identify at-risk customers and implement strategies to mitigate churn.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive customer success and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years of experience in lifecycle, customer, retention, or CRM marketing within a SaaS subscription company
Required Skills:
- Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel
- Understanding of SaaS metrics, user/customer lifecycle stages, and subscription business models
- Technical proficiency with email marketing systems, marketing operations, CRMs, and data analysis tools
- Strong analytical skills with the ability to translate complex data into actionable strategies
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously
- Strong communication and interpersonal skills, with a talent for cross-functional collaboration
- Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment
Preferred Skills:
- Experience with the company's tech stack (Klaviyo, Amplitude, Appcues, Google Analytics, Mode/Snowflake, SQL, HubSpot/Salesforce)
ASSUMPTION: Candidates with a strong background in lifecycle marketing and a proven track record of driving customer success are ideal for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 USD per year (target range, final offer may vary based on experience, location, and prevailing market rates)
Benefits:
- 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
- FSA and Commuter Benefits
- Life / AD&D and Disability Coverage
- Competitive Equity with a 4-year vesting schedule
- Parental leave for birthing and non-birthing parents
- Comprehensive 401K program
- Flexible vacation policy and fully remote work policy
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a target range, and the final offer may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Presentation Software
Company Size: Small (11-50 employees) - Beautiful.ai offers a dynamic and agile work environment where employees have a significant impact on the company's success.
Founded: 2016 - Beautiful.ai is a relatively young company with a strong focus on innovation and growth.
Company Description:
- Beautiful.ai is changing the way the world presents by building fast, foolproof tools that enable anyone to tell visual stories that win.
- Their presentation software uses design-AI to apply the rules of good design in real-time, making it easier to build stunning visual presentations 10x faster.
- Their team is a playful, driven, and passionate group of pet-lovers, video-gamers, and pickleball enthusiasts who value data-driven decision making and an outcomes-focused mindset.
Company Specialties:
- Presentation software
- Design-AI
- Presentation design
- Visual communication
- Slide deck creation
- Presentation automation
- Data visualization
- Marketing communications
- Team collaboration
- Public speaking
- Content strategy
- Templates
- Generative AI
Company Website: http://www.beautiful.ai
ASSUMPTION: Beautiful.ai is a forward-thinking company that values innovation, data-driven decision making, and a strong company culture.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing and collaborates closely with cross-functional teams such as Marketing, Product, Sales, Customer Success, and Data Analytics.
Work Arrangement: Remote (USA) - Beautiful.ai offers a fully remote work policy, allowing employees to work from anywhere in the United States.
Growth Opportunities:
- As a growing company, Beautiful.ai offers opportunities for career advancement as the team and the company expand.
- This role provides the opportunity to work cross-functionally with various teams, gaining exposure to different aspects of the business.
- The company's focus on data-driven decision making and continuous improvement creates an environment where employees can grow both personally and professionally.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on innovation and customer success.
🌍 Location & Work Environment
Office Type: Remote - Beautiful.ai does not have a physical office, and employees work remotely from anywhere in the United States.
Office Location(s): N/A
Geographic Context:
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the United States.
- The United States offers a wide range of living and working environments, from bustling cities to quiet rural areas.
- Beautiful.ai's remote work policy enables employees to choose a work environment that best suits their needs and preferences.
Work Schedule: Full-time (40 hours per week) - Beautiful.ai offers a flexible vacation policy, allowing employees to take time off as needed.
ASSUMPTION: Working remotely for Beautiful.ai offers a high degree of flexibility and the ability to create a work environment that best suits the employee's needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Customer lifecycle marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in customer lifecycle marketing, data analysis, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your experience and skills in customer lifecycle marketing.
ATS Keywords: Customer lifecycle marketing, customer retention, customer acquisition, data analysis, cross-functional collaboration, PLG funnel, SaaS metrics, subscription business models
ASSUMPTION: Beautiful.ai's interview process focuses on assessing the candidate's skills and experience in customer lifecycle marketing, data analysis, and cross-functional collaboration.
🛠️ Tools & Technologies
- Klaviyo (email marketing)
- Amplitude (product analytics)
- Appcues (in-app messaging)
- Google Analytics (web analytics)
- Mode/Snowflake (data warehousing and business intelligence)
- SQL (database management)
- HubSpot/Salesforce (CRM)
ASSUMPTION: Beautiful.ai uses a variety of tools and technologies to support its customer lifecycle marketing efforts, and candidates with experience in these tools may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Playful and driven - Beautiful.ai values a fun and engaging work environment where employees are passionate about their work and driven to succeed.
- Data-driven and outcomes-focused - Beautiful.ai emphasizes data-driven decision making and a focus on achieving measurable results.
- Customer-centric - Beautiful.ai prioritizes the needs and preferences of its customers and strives to create products and services that meet their needs.
Work Style:
- Remote work - Beautiful.ai offers a fully remote work policy, allowing employees to work from anywhere in the United States.
- Collaborative - Beautiful.ai values a collaborative work environment where employees work closely together to achieve common goals.
- Dynamic and fast-paced - Beautiful.ai is a growing company that operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do I thrive in a dynamic and fast-paced work environment?
- Am I comfortable working remotely and collaborating with a distributed team?
- Do I have a strong customer focus and a data-driven approach to decision making?
ASSUMPTION: Beautiful.ai values a playful and driven work environment where employees are passionate about their work and driven to succeed. Candidates who are comfortable working remotely and collaborating with a distributed team may be a strong fit for this role.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration, requiring employees to be proactive and self-motivated.
- Beautiful.ai is a growing company, and the work environment may be subject to change and evolution as the company expands.
- The customer lifecycle marketing role requires a strong understanding of data analysis and interpretation, which may present challenges for candidates without a strong background in these areas.
- The fully remote work policy may present challenges in terms of work-life balance and maintaining a healthy separation between work and personal life.
ASSUMPTION: While Beautiful.ai offers a unique and dynamic work environment, candidates should be aware of the potential challenges associated with working remotely and the evolving nature of a growing company.
📈 Similar Roles Comparison
- Customer Marketing Manager vs. Customer Success Manager - While both roles focus on customer retention and satisfaction, the Customer Marketing Manager role is more focused on driving customer acquisition and engagement through marketing campaigns, while the Customer Success Manager role is more focused on customer onboarding, support, and account management.
- Customer Marketing Manager vs. Product Marketing Manager - Both roles require a strong understanding of the product and the ability to communicate its value to customers. However, the Customer Marketing Manager role is more focused on driving customer acquisition and retention through marketing campaigns, while the Product Marketing Manager role is more focused on driving product adoption and usage through marketing and communication strategies.
- Customer Marketing Manager vs. Growth Marketing Manager - Both roles require a strong understanding of data analysis and interpretation, as well as the ability to drive customer acquisition and engagement. However, the Customer Marketing Manager role is more focused on driving customer retention and satisfaction through marketing campaigns, while the Growth Marketing Manager role is more focused on driving overall company growth through a variety of marketing and growth hacking strategies.
ASSUMPTION: While the Customer Marketing Manager role shares some similarities with other marketing and customer-focused roles, it is unique in its focus on driving customer acquisition, engagement, and retention through marketing campaigns.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign to introduce new users to key product features and benefits, accelerating time-to-value and adoption.
- Implementing automated workflows and trigger-based communications to scale personalized outreach and engagement with customers.
- Conducting A/B and multivariate testing to optimize email marketing campaigns and improve customer engagement and retention.
ASSUMPTION: These sample projects illustrate the types of initiatives a Customer Marketing Manager might undertake to drive customer acquisition, engagement, and retention through marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the current customer lifecycle marketing strategy and how my role would contribute to its evolution and optimization?
- How does the Customer Marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to drive customer success and business growth?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Beautiful.ai support the professional development and growth of its employees, particularly in the Customer Marketing team?
- What are the biggest challenges facing the Customer Marketing team, and how can this role help address them?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in customer lifecycle marketing, data analysis, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that focus on your experience and skills in customer lifecycle marketing.
- If selected for an interview, be prepared to discuss your approach to customer lifecycle marketing strategy and execution, data analysis and interpretation, and cross-functional collaboration.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
