📌 Core Information
🔹 Job Title: Lifecycle Marketing Associate
🔹 Company: ThirdLove
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing drip campaigns, especially in email and SMS channels
- Executing and optimizing marketing campaigns
- Collaborating with cross-functional teams
- Analyzing performance and driving actionable insights
- Staying updated on industry trends and best practices
ASSUMPTION: This role requires a strong data-driven mindset and excellent attention to detail.
📋 Key Responsibilities
✅ Lead the creation, management, and refinement of automated communication for both email and SMS
✅ Execute the complete lifecycle of email and SMS marketing campaigns
✅ Design and execute A/B tests to optimize email performance
✅ Leverage light HTML skills to ensure emails render beautifully across devices
✅ Extract regular reports on email and SMS performance to drive actionable insights
✅ Collaborate with site, creative, branding, and broader marketing teams to synchronize campaigns with ThirdLove’s branding and product narratives
✅ Become an expert user of Klaviyo and stay updated on their latest features and best practices
✅ Ensure all email and SMS campaigns adhere to current best practices, regulations, and anti-spam laws
✅ Stay abreast of emerging trends, tools, and best practices in drip campaigns, email, and SMS marketing
ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Solid experience in managing drip campaigns, especially in email and SMS channels
Required Skills:
- Proven experience with Klaviyo
- Basic to intermediate skills in HTML coding
- Strong analytical skills and attention to detail
- Excellent communication skills, both written and oral
Preferred Skills:
- Experience with similar e-commerce brands
- Familiarity with the retail apparel and fashion industry
ASSUMPTION: Candidates with experience in a similar role or industry will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year
Benefits:
- Medical/Dental/Vision insurance
- Paid parental leave
- Flex time off
- Discounted and free products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: ThirdLove operates in the retail apparel and fashion industry, focusing on women's intimate apparel and loungewear. The company is known for its innovative approach to fit and sizing, as well as its commitment to inclusivity and diversity.
Company Size: ThirdLove is a mid-sized company with 51-200 employees, providing a collaborative and fast-paced work environment.
Founded: ThirdLove was founded in 2013 by Heidi Zak and Ra’el Cohen, with the mission to disrupt the lingerie industry by offering a third, better option that doesn't force women to choose between being sexy or comfortable.
Company Description:
- ThirdLove is a female-founded lifestyle brand offering elevated essentials, including bras, undies, loungewear, lingerie, and bra-sized swimwear
- The company focuses on creating solution-driven designs that address common problems and get Bra-blems Solved™
- ThirdLove has been certified as a Great Place to Work® for five years in a row, prioritizing individual goals and development for its employees
- The company supports the planet through recycling programs and the community through partnerships with non-profits
Company Specialties:
- Elevated essentials for women
- Solution-driven designs
- Inclusive sizing and fit
- Commitment to sustainability and community involvement
Company Website: www.thirdlove.com
ASSUMPTION: Working at ThirdLove offers the opportunity to make a significant impact on a growing brand in the intimate apparel industry.
📊 Role Analysis
Career Level: The Lifecycle Marketing Associate role is a mid-level position, suitable for candidates with 2-5 years of experience in email marketing, SMS marketing, or a related field.
Reporting Structure: This role reports directly to the Senior Marketing Manager, working closely with the broader marketing team and other departments to ensure alignment with branding and product narratives.
Work Arrangement: This is an on-site role based in San Francisco, California. However, ThirdLove may consider remote work arrangements for exceptional candidates.
Growth Opportunities:
- Proven career progression within the marketing department
- Potential expansion of responsibilities based on performance and company growth
- Opportunities to work on special projects and initiatives
ASSUMPTION: ThirdLove values internal promotions and offers growth opportunities for high-performing employees.
🌍 Location & Work Environment
Office Type: ThirdLove's headquarters is located in downtown San Francisco, California, offering a vibrant and dynamic work environment in the heart of the city.
Office Location(s): 650 California St, 9th Floor, San Francisco, California 94108, US
Geographic Context:
- San Francisco is known for its diverse culture, tech industry, and high cost of living
- The city offers a wide range of amenities, including restaurants, museums, and outdoor activities
- San Francisco is well-connected by public transportation, making it easy to commute from various neighborhoods
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the company may require occasional flexibility to meet project deadlines.
ASSUMPTION: Working in San Francisco offers a unique blend of urban living, cultural experiences, and natural beauty, with a diverse and inclusive community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Email marketing and SMS campaign management experience
- Analytical skills and data-driven mindset
- Communication skills and ability to collaborate effectively
- Cultural fit and alignment with ThirdLove's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your understanding of ThirdLove's brand and mission in your application materials
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Klaviyo, email marketing, SMS marketing, drip campaigns, A/B testing, HTML, performance analysis, collaboration, tool mastery, compliance, continuous improvement
ASSUMPTION: Applicants should tailor their application materials and interview responses to demonstrate their fit for the role and alignment with ThirdLove's brand and values.
🛠️ Tools & Technologies
- Klaviyo (email marketing automation platform)
- HTML (for email coding and optimization)
- Google Analytics (for performance tracking and analysis)
- Microsoft Office Suite (for document creation and collaboration)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Candidates should have experience with relevant marketing automation tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Take ownership of your role and responsibilities
- Curiosity: Be curious and adaptable in your approach to work
- Grit: Persevere through challenges and setbacks
- Focus: Prioritize and execute on the most important tasks
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Fast-paced: Operate efficiently in a dynamic and ever-changing environment
- Data-driven: Make informed decisions based on data and analytics
- Innovative: Continuously seek new solutions and improvements
Self-Assessment Questions:
- How do you approach taking ownership of your responsibilities, and can you provide an example?
- Can you describe a time when you demonstrated curiosity and adaptability in a challenging situation?
- How do you balance prioritizing tasks and maintaining a strong focus on your goals?
ASSUMPTION: Candidates should assess their fit with ThirdLove's values and work style before applying to ensure a positive and productive work environment.
⚠️ Potential Challenges
- Managing a high volume of email and SMS campaigns while maintaining quality and personalization
- Keeping up with industry trends and best practices in email marketing and SMS
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Analyzing and interpreting performance data to drive actionable insights
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on SMS marketing and A/B testing
- ThirdLove's focus on inclusivity and diversity sets it apart from other retail apparel and fashion brands
- This role offers the opportunity to work for a growing, female-founded brand in the intimate apparel industry
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Optimizing SMS campaigns to improve open rates and click-through rates
- Collaborating with the creative team to design visually appealing and on-brand email templates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Lifecycle Marketing Associate role at ThirdLove.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ThirdLove approach A/B testing, and what are some recent examples of successful tests?
- What are the most challenging aspects of working in a fast-paced, collaborative environment like ThirdLove's?
- How does ThirdLove support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
