📌 Core Information
🔹 Job Title: Lifecycle Marketing Associate
🔹 Company: CCS Medical
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and executing patient-focused campaigns across multiple channels
- Creating engaging content for various platforms and managing editorial calendars
- Analyzing campaign performance and optimizing efforts for impact
- Collaborating with cross-functional teams to align with business goals and initiatives
- Managing surveys and feedback loops to gather insights and drive decision-making
ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. A successful candidate will be comfortable working independently and in a team environment, with a strong focus on patient-centered care.
📋 Key Responsibilities
✅ Lead and execute patient-focused campaigns through various channels, including email, SMS, webinars, and social media
✅ Develop engaging content for websites, blogs, and social media platforms, and maintain editorial calendars
✅ Analyze campaign performance data to identify opportunities for continuous improvement and ensure alignment with business goals
✅ Manage surveys and feedback loops using tools like Qualtrics to gather valuable insights and drive decision-making
✅ Collaborate with Sales & Operations teams to stay aligned with initiatives like product launch timelines and strategies
✅ Maintain marketing-related email inboxes and respond to requests as needed
✅ Tackle special projects as directed by management to contribute to both team and company growth
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 1-3 years in lifecycle, retention, customer, or content marketing, with experience creating and executing email/SMS campaigns
Required Skills:
- Exceptional written communication abilities, with a focus on writing compelling briefs and developing creative content
- Strong project management skills, with the ability to juggle multiple projects and meet deadlines
- Curiosity and growth mindset, with a passion for learning and growing in the marketing field
- Familiarity with marketing automation platforms like Salesforce Marketing Cloud, Braze, etc. ( Iterable is a plus)
- Willingness to travel 2-4 times per year for in-person meetings
Preferred Skills:
- Experience with Qualtrics or similar survey tools
- Familiarity with the healthcare industry or patient engagement
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of the patient engagement process would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Associate with 1-3 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, with a flexible schedule that may require occasional evening or weekend work to accommodate patient needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 1-3 years of experience in the United States. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Home Health Care Services, specifically focused on diabetes management and medical home delivery
Company Size: 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: CCS Medical was founded in 1997 and has since grown to become a leading provider of collaborative care programs and home-delivered medical supplies for those with chronic conditions
Company Description:
- CCS is a leading provider of collaborative care programs and home-delivered medical supplies for those with chronic conditions, specifically diabetes
- The company's mission is to redefine at-home patient care for people living with chronic conditions by providing medical supplies, education, monitoring, and coaching
- CCS is committed to reducing costs and improving outcomes by helping patients get on therapy and stay on therapy
Company Specialties:
- Insulin pumps and diabetes management
- Ostomy, urology, and incontinence care
- Wound care and anticoagulation
- Medications and medical supplies
- Clinical educators and collaborative care solutions
Company Website: www.ccsmed.com
ASSUMPTION: CCS Medical's focus on patient-centered care and collaborative cross-functional teams creates an environment that values compassion, certainty, and advancement.
📊 Role Analysis
Career Level: Early to mid-career level, offering opportunities for growth and development within the marketing field
Reporting Structure: This role reports directly to the Manager, Patient Engagement, and collaborates with cross-functional teams, including Sales & Operations, Clinical, and Marketing Ops
Work Arrangement: Remote OK, with a flexible schedule that may require occasional evening or weekend work to accommodate patient needs
Growth Opportunities:
- Advancement within the marketing department or related fields, such as clinical education or sales
- Expanding skills and knowledge in marketing automation, patient engagement, and the healthcare industry
- Potential opportunities to work on special projects and contribute to company growth
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and purpose-driven organization.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): The company's headquarters are in St. Petersburg, Florida, with additional offices in Dallas, Texas. However, this role can be performed remotely from any of the listed states
Geographic Context:
- CCS Medical serves patients across the United States, with a focus on providing accessible and convenient care
- The company's remote work policy allows employees to live and work in various states, offering flexibility and work-life balance
- The company's headquarters in St. Petersburg, Florida, offers a warm, coastal climate with numerous cultural attractions and outdoor activities
Work Schedule: Full-time, with a flexible schedule that may require occasional evening or weekend work to accommodate patient needs
ASSUMPTION: The remote work arrangement offers employees the opportunity to work from home or a co-working space, providing a flexible and convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Communication and writing skills
- Project management and organizational skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your work, such as email campaigns or content pieces, to showcase your abilities
- Research CCS Medical and the healthcare industry to demonstrate your understanding of the company and its mission
ATS Keywords: Lifecycle Marketing, Email Campaigns, SMS Campaigns, Content Creation, Data Analysis, Patient Engagement, Marketing Automation, Surveys, Collaboration, Project Management, Communication, Marketing Associate
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the position.
🛠️ Tools & Technologies
- Marketing automation platforms: Salesforce Marketing Cloud, Braze, Iterable
- Survey tools: Qualtrics
- Project management tools: Asana, Trello, or similar
- Content creation and design tools: Adobe Creative Suite, Canva, or similar
ASSUMPTION: Familiarity with marketing automation platforms and survey tools is essential for this role, as they are used daily to manage campaigns and gather insights.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Understanding the burdens of patients and their loved ones, and channeling this into a relentless pursuit of customer satisfaction
- Certainty: Committing to doing the right thing every day to ensure the lives of the individuals served depend on the company's ability to execute
- Advancement: Endlessly looking for ways to progress and become more innovative in all things done
Work Style:
- Collaborative and cross-functional, with a focus on patient-centered care
- Flexible and adaptable, with the ability to manage multiple projects and deadlines
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you have a strong commitment to patient-centered care and a passion for improving the lives of those with chronic conditions?
- Are you comfortable working in a fast-paced, multi-tasking environment and managing multiple projects simultaneously?
- Do you have strong written communication skills and the ability to create engaging content for various platforms?
ASSUMPTION: CCS Medical's values and work style create an environment that prioritizes collaboration, patient-centered care, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the need for creativity and innovation with data-driven decision-making and continuous improvement
- Occasional evening or weekend work to accommodate patient needs
- Working remotely and maintaining effective communication with cross-functional teams
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on patient engagement and education, requiring a strong understanding of the patient journey and healthcare industry
- While the role involves managing email and SMS campaigns, it also requires a deep understanding of patient needs and the ability to create engaging, educational content
- This role offers a unique opportunity to grow both personally and professionally within a dynamic and purpose-driven organization, with potential advancement opportunities within marketing or related fields
ASSUMPTION: This role is unique in its focus on patient engagement and education, requiring a strong understanding of the patient journey and healthcare industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to educate patients on the benefits of continuous glucose monitoring (CGM) systems
- Creating a series of blog posts and social media content to raise awareness about the importance of proper wound care and infection prevention
- Managing a survey to gather patient feedback on the effectiveness of CCS Medical's collaborative care programs and identify areas for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and campaign management to data analysis and patient engagement.
❓ Key Questions to Ask During Interview
- Can you describe the typical patient journey and how this role supports their engagement and education throughout the process?
- How does this role collaborate with cross-functional teams, such as Sales & Operations and Clinical, to ensure alignment with business goals and initiatives?
- What opportunities are there for growth and development within the marketing department or related fields, such as clinical education or sales?
- How does CCS Medical measure the success of its patient engagement efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the work-life balance like for employees in this role, and how does the company support remote work arrangements?
ASSUMPTION: These key questions are designed to provide insight into the day-to-day responsibilities, collaborative work environment, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on patient engagement and education
- Prepare examples of your work, such as email campaigns or content pieces, to showcase your abilities
- Research CCS Medical and the healthcare industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
