📌 Core Information
🔹 Job Title: Lifecycle Marketing Director
🔹 Company: Contentsquare
🔹 Location: Barcelona Area, Spain or Paris Area, France
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 8+ years, including 2+ years in management
🔹 Remote Status: On-site (Barcelona or Paris) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling customer engagement, retention, and growth strategies
- Managing a team of 7 direct reports and fostering a collaborative culture
- Working cross-functionally with Product, Sales, and Customer Success teams
- Establishing and tracking key performance indicators (KPIs)
- Championing a test-and-learn approach to improve campaign performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both product-led and sales-led growth models.
📋 Key Responsibilities
✅ Build and scale a world-class lifecycle marketing program that significantly impacts customer retention and revenue growth
✅ Lead a team of 7 direct reports, fostering a collaborative and innovative culture, while working closely with cross-functional teams
✅ Establish and track key performance indicators (KPIs), providing regular reporting and insights to leadership
✅ Collaborate with Product, Customer Experience, and Customer Success teams to align lifecycle strategies with product roadmap and customer outreach initiatives
✅ Champion a test-and-learn approach to continuously improve campaign performance and customer experience
ASSUMPTION: This role involves a significant amount of stakeholder management, data analysis, and campaign optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in lifecycle marketing, including 2+ years in management, with a strong focus on customer experience
Required Skills:
- Proven experience developing successful lifecycle marketing strategies at B2C and B2B SaaS companies
- Excellent English communication skills to effectively influence stakeholders and create engaging campaigns
- Experience managing and optimizing a complex tech stack using marketing automation platforms like Iterable or Braze
- Strong analytical skills and experience using data to analyze program success and inform decision-making
- Deep understanding of both product-led growth (PLG) and sales-led growth (SLG) models
Preferred Skills:
- Experience supporting a hybrid PLG/SLG strategy at a high-growth SaaS company
- Experience working in a global, multi-cultural environment with nuanced understanding of regional marketing dynamics and compliance requirements
- Proficiency with Marketo, Iterable, Gainsight, and Salesforce data integrations
- Demonstrated innovation in email marketing and use of AI to increase efficiency and effectiveness
ASSUMPTION: Candidates with experience in a fast-paced environment and a solution-oriented mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and location)
Benefits:
- Virtual onboarding, Hackathon, and various opportunities to interact with global colleagues
- Hybrid and remote work policies
- Generous paid time-off policy
- Immediate eligibility for birthing and non-birthing parental leave
- Wellbeing and Home Office allowances
- Stock options
- Employee Resource Groups
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Barcelona and Paris. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Contentsquare operates in the software development industry, focusing on user experience, analytics, and digital experience optimization for e-commerce and other online platforms.
Company Size: Contentsquare has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Contentsquare was founded in 2012, with a strong focus on innovation and continuous improvement in the digital experience space.
Company Description:
- Contentsquare is an all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys.
- The company's AI-powered insights help leading brands grow their business, deliver more customer delight, and move with greater efficiency in a constantly changing world.
- Contentsquare optimizes the experience on over 1.3 million websites worldwide.
Company Specialties:
- User experience
- Analytics
- E-commerce
- Web site optimization
- Digital experience
- Website conversion
- Women in ecommerce
- DXA (Digital Experience Analytics)
- CX (Customer Experience)
- ROI (Return on Investment)
Company Website: https://www.contentsquare.com/
ASSUMPTION: Contentsquare's focus on user experience and data-driven insights makes it an attractive employer for marketing professionals seeking to make a significant impact on digital customer journeys.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Lifecycle Marketing Director reports directly to the Global VP of Customer Experience & Customer Marketing and oversees a team of 7 direct reports.
Work Arrangement: This is a hybrid role, with a mix of on-site (Barcelona or Paris) and remote work.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on global projects and collaborate with diverse teams
- Chance to develop leadership and mentoring skills by managing and coaching direct reports
ASSUMPTION: This role offers a unique opportunity to shape the customer lifecycle strategy for a growing, global company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Contentsquare's offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): Barcelona Area, Spain or Paris Area, France
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life.
- Paris is a global hub for business, culture, and fashion, offering a rich cultural experience and numerous opportunities for professional growth.
Work Schedule: The work schedule is flexible, with a focus on results and collaboration rather than strict hours.
ASSUMPTION: Both Barcelona and Paris offer unique cultural experiences and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Data analysis and campaign optimization expertise
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant achievements
- Prepare examples of successful lifecycle marketing campaigns you've led and the results you've achieved
- Research Contentsquare's products, customers, and market position to demonstrate your understanding of the company and its goals
ATS Keywords: Lifecycle Marketing, Customer Engagement, Retention Strategies, Data-Driven Programs, Team Leadership, Cross-Functional Collaboration, Performance Tracking, Analytical Skills, Product-Led Growth, Sales-Led Growth, Marketing Automation, Campaign Optimization
ASSUMPTION: Contentsquare's interview process is designed to assess candidates' strategic thinking, leadership skills, and technical expertise in lifecycle marketing.
🛠️ Tools & Technologies
- Marketo
- Iterable
- Gainsight
- Salesforce
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency with Contentsquare's tech stack and relevant marketing automation platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Data-driven and results-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and adapt well to change?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication skills and the ability to influence stakeholders?
- Are you a collaborative team player who enjoys working with diverse teams to achieve common goals?
ASSUMPTION: Contentsquare values candidates who are customer-centric, innovative, and results-driven, with a strong commitment to collaboration and data-informed decision-making.
⚠️ Potential Challenges
- Managing a team through a significant organizational transition and unification of three separate teams
- Transitioning from a setup of three brands, three customer databases, and three marketing automation platforms to a harmonized and differentiated customer journey
- Balancing the needs and priorities of multiple stakeholders, including Product, Sales, and Customer Success teams
- Managing a hybrid work arrangement and ensuring effective communication and collaboration among team members
ASSUMPTION: These challenges require strong leadership, strategic thinking, and excellent communication skills to navigate successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on unifying three separate teams and transitioning from a multi-brand to a harmonized customer journey
- Contentsquare's global presence and focus on digital experience optimization set it apart from other companies in the industry
- Career progression opportunities may include expanding the team, taking on additional responsibilities, or moving into a more senior leadership role
ASSUMPTION: This role offers a unique opportunity to shape the customer lifecycle strategy for a growing, global company and make a significant impact on its success.
📝 Sample Projects
- Developing and executing a comprehensive customer engagement strategy that improves retention and drives revenue growth
- Managing a team through a significant organizational transition and ensuring a smooth integration of three separate teams
- Collaborating with cross-functional teams to align lifecycle strategies with product roadmaps and customer outreach initiatives
ASSUMPTION: These projects require strong leadership, strategic thinking, and excellent communication skills to execute successfully.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure and strategic goals of the company?
- What are the biggest challenges facing the team and the company as a whole, and how can this role help address them?
- What opportunities are there for growth and development within this role and the company as a whole?
- How does Contentsquare support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the team, and the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant achievements
- Prepare examples of successful lifecycle marketing campaigns you've led and the results you've achieved
- Research Contentsquare's products, customers, and market position to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
