Lifecycle Marketing Executive (CRM)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Executive (CRM)

🔹 Company: Montu

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote (Australia-based)

🚀 Job Overview

Key aspects of this role include:

• Supporting multi-channel marketing campaigns across CRM platforms
• Building, testing, and deploying campaigns using Braze
• Managing data inputs and outputs, and maintaining campaign documentation
• Analyzing campaign performance and driving continuous improvement
• Collaborating with cross-functional teams to deliver innovative campaigns

ASSUMPTION: This role requires a balance of technical skills (e.g., Braze, HTML, CSS) and analytical thinking to succeed.

📋 Key Responsibilities

✅ Campaign Management: Build, QA, and launch campaigns using Braze's Canvas, Segments, Liquid personalisation, and Custom Events. Ensure accurate targeting and timely delivery.

✅ Data Management: Manage list management, refine data requirements, and utilize multiple data sources to generate insights and understand results.

✅ Platform Management: Oversee email and SMS deliverability, maintain platform functionality, and manage user access requests.

✅ Data Governance: Ensure compliance with relevant legislation, capture customer consent, and adhere to TGA and ACCC guidelines.

✅ Performance Analysis: Analyze campaign data, identify trends, and propose future improvements.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and data inputs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Demonstrated experience working in CRM, lifecycle, or marketing automation roles (2-5 years)

Required Skills:

• Proficient in HTML and CSS
• Experience with Braze or similar enterprise ESPs (e.g., HubSpot, Emarsys, Oracle)
• Proficient in SQL and data management
• Excellent attention to detail and data-driven mindset
• Strong problem-solving skills and ability to manage multiple priorities
• Excellent communication skills and collaborative nature

Preferred Skills:

• Experience with A/B testing and optimization techniques
• Familiarity with data architecture and data analysis
• Knowledge of the alternative healthcare industry

ASSUMPTION: Candidates with experience in a similar role and a strong understanding of CRM platforms will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive role in Australia with 2-5 years of experience, the estimated salary range is AUD 80,000 - 120,000 per annum.

Benefits:

• Access to SAGED courses through the Greenhouse learning platform
• Discounts with over 450 retailers through the Reward and Recognition platform
• Full-time, work-from-home role with access to co-working spaces
• Mental health support through the Unmind wellbeing platform
• Private health insurance discount through Medibank
• Up to 8 weeks of paid parental leave
• Swag kits and work-from-home equipment allowance

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on work-life balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Alternative Medicine. Montu is a leading healthtech business focused on alternative healthcare, supporting patients, doctors, and pharmacies through its integrated ecosystem.

Company Size: Medium (501-1,000 employees). Montu offers a high-performing, fast-paced work environment with ample opportunities for growth and development.

Founded: 2019. Montu has experienced rapid growth, achieving remarkable revenue growth and being recognized as Australia's fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years.

Company Description:

• Montu is Australia's largest healthtech business with a focus on alternative healthcare
• Supports patients, doctors, and pharmacies through its Alternaleaf clinic, SAGED platform, and Leafio dispensing solutions
• Founding member of Cannabis Council Australia, advocating for legislative change across the healthcare landscape

Company Specialties:

• Distribution and Digital Health

Company Website: https://www.montu.com.au

ASSUMPTION: Montu's focus on alternative healthcare and rapid growth presents unique opportunities and challenges for employees.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: Reports to the Retention & Loyalty Manager, with opportunities to collaborate with cross-functional teams, including Campaign Managers, Specialists, and other stakeholders.

Work Arrangement: Fully remote (Australia-based) with access to co-working spaces in Sydney, Melbourne, and Brisbane.

Growth Opportunities:

• Potential career progression within the marketing team or broader organization
• Opportunities to work on high-impact campaigns and drive meaningful results
• Access to professional development resources through the Greenhouse learning platform

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment with a focus on driving results and continuous improvement.

🌍 Location & Work Environment

Office Type: Co-working spaces available in Sydney, Melbourne, and Brisbane.

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant culture, diverse neighborhoods, and numerous attractions
• New South Wales is known for its beautiful beaches, national parks, and wine regions
• Australia has a temperate climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on work-life balance.

ASSUMPTION: The remote work arrangement and access to co-working spaces provide employees with flexibility and the opportunity to work in a collaborative environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Hiring Manager and relevant stakeholders

Key Assessment Areas:

• Technical skills (Braze, HTML, CSS, SQL)
• Analytical thinking and problem-solving
• Communication and collaboration skills
• Cultural fit and alignment with Montu's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on CRM, lifecycle marketing, and data management
• Tailor your cover letter to demonstrate your understanding of Montu's mission and how your skills align with the role's requirements
• Prepare for technical assessments or case studies by brushing up on your Braze, HTML, CSS, and SQL skills

ATS Keywords: CRM, Lifecycle Marketing, Braze, HTML, CSS, SQL, Data Management, Campaign Management, Marketing Automation, A/B Testing

ASSUMPTION: Montu's hiring process is designed to assess candidates' technical skills, analytical thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Braze
• HTML
• CSS
• SQL

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: We put patients first in everything we do
• Innovative: We embrace change and continuously improve
• Collaborative: We work together to achieve our goals

Work Style:

• Agile and adaptable, with a focus on driving results
• Data-driven, with a strong attention to detail
• Collaborative and communicative, with a focus on working well with cross-functional teams

Self-Assessment Questions:

• Do you have a strong patient-centric mindset and a passion for improving the lives of patients?
• Are you comfortable working in an agile, fast-paced environment and embracing change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Montu's values and work style require candidates who are patient-centric, innovative, and collaborative, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and data inputs simultaneously may be challenging for some candidates
• Working remotely may require strong self-motivation and time management skills
• Keeping up with the fast-paced nature of the organization and the alternative healthcare industry may be challenging
• Ensuring compliance with relevant legislation and data governance requirements may require additional attention to detail

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing executive roles in its focus on CRM and lifecycle marketing, with a strong emphasis on data management and analysis
• Montu's focus on alternative healthcare sets it apart from other organizations in the industry
• Career progression opportunities may vary depending on the organization's size and structure

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on CRM, lifecycle marketing, and data management.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to improve patient engagement and retention
• Analyzing campaign performance data to identify trends and optimize targeting strategies
• Collaborating with cross-functional teams to develop and implement a new CRM strategy

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on campaign management, data analysis, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Montu support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Montu ensure compliance with relevant legislation and data governance requirements?
• What is the work-life balance like for employees in this role, and how does Montu support work-life balance?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in CRM, lifecycle marketing, and data management
• Write a cover letter that demonstrates your understanding of Montu's mission and how your skills align with the role's requirements
• Prepare for technical assessments or case studies by brushing up on your Braze, HTML, CSS, and SQL skills
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.