📌 Core Information
🔹 Job Title: Lifecycle Marketing Intern - Summer 2025
🔹 Company: MoneyLion
🔹 Location: New York, New York, United States
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Intern (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign execution across multiple channels
- Assisting in audience segmentation and targeting
- Monitoring and reporting on campaign performance
- Contributing to creative refreshes and content sourcing
- Working in a dynamic, fast-paced environment
ASSUMPTION: This internship is designed for students looking to gain practical experience in marketing within the fintech industry.
📋 Key Responsibilities
✅ Supporting campaign execution across email, push, and in-app channels by assisting with QA, asset management, and setup in marketing platforms
✅ Assisting in audience segmentation and targeting by pulling customer lists, organizing data, and helping build logic for lifecycle journeys
✅ Monitoring and reporting on campaign performance, identifying trends and opportunities for optimization in engagement, conversion, and retention metrics
✅ Contributing to creative refreshes by helping source content and suggesting new concepts
✅ Completing design work using tools like Figma and drafting copy
ASSUMPTION: The intern will work closely with the marketing team to ensure campaigns are executed efficiently and effectively.
🎯 Required Qualifications
Education: Current undergraduate (rising junior/senior preferred) or graduate student
Experience: No prior experience required, but a passion for fintech and innovation is essential
Required Skills:
- Strong organizational skills and attention to detail
- Proficient in using marketing platforms and tools
- Basic knowledge of data analysis and segmentation
- Strong communication and collaboration skills
- Proactive and curious mindset
Preferred Skills:
- Experience with Figma or similar design tools
- Basic knowledge of HTML and CSS
- Familiarity with the fintech industry
ASSUMPTION: While specific marketing experience is not required, a strong interest in the field and a willingness to learn are crucial for this role.
💰 Compensation & Benefits
Salary Range: $25-$30/hour, depending on role and qualifications
Benefits:
- Paid internship with a competitive hourly rate
- Exposure to real-world projects and industry professionals
- Learning and development opportunities, including workshops and networking events
- Mentorship and career development support
Working Hours: Full-time schedule (40 hours/week) during the 10-week internship period (June - August, 2025)
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech
Company Size: Medium (501-1,000 employees)
Founded: 2013
Company Description:
- MoneyLion is a leading fintech company offering a top consumer finance super app, an embedded finance platform for enterprise businesses, and a world-class media arm.
- Their mission is to give everyone the power to make their best financial decisions by providing personalized products, content, and guidance.
- MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
Company Specialties:
- Alternative Financial Services
- Big Data
- FinTech
- Online Lending
- Financial Wellness
- Credit Monitoring and Lending
- AI
- Consumer Finance
- Banking and Wealth Management
Company Website: http://www.moneylion.com
ASSUMPTION: MoneyLion's focus on innovation and customer-centric approach makes it an attractive company for marketing interns interested in the fintech industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Lifecycle Marketing team and work closely with other marketing departments.
Work Arrangement: On-site, full-time schedule during the 10-week internship period (June - August, 2025)
Growth Opportunities:
- Exposure to real-world projects and industry professionals
- Learning and development opportunities, including workshops and networking events
- Mentorship and career development support
ASSUMPTION: This internship offers valuable experience and growth opportunities for students interested in pursuing a career in marketing within the fintech industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 30 West 21st Street, 9th Floor, New York, NY 10010, US
Geographic Context:
- New York City offers a vibrant and diverse environment with numerous cultural, entertainment, and dining options.
- The office is conveniently located in the Flatiron District, close to public transportation and various amenities.
- The city's fast-paced and dynamic atmosphere may appeal to interns seeking a challenging and engaging work environment.
Work Schedule: Full-time schedule (40 hours/week) during the 10-week internship period (June - August, 2025)
ASSUMPTION: The internship's on-site nature allows for better integration into the company's culture and provides opportunities for networking and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Creativity and innovation
- Adaptability and learning agility
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship.
- Demonstrate your passion for fintech and marketing in your application materials.
- Prepare questions to ask during the interview to show your interest in the role and company.
ATS Keywords: Marketing Intern, Lifecycle Marketing, Campaign Execution, Audience Segmentation, Data Analysis, Creative Refresh, Fintech, Internship
ASSUMPTION: Applicants should emphasize their enthusiasm for marketing and fintech, as well as their eagerness to learn and contribute to the team's success.
🛠️ Tools & Technologies
- Marketing platforms (e.g., email marketing, push notification, in-app messaging)
- Data analysis tools (e.g., Excel, Google Analytics)
- Design tools (e.g., Figma)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the intern's success in the role.
👔 Cultural Fit Considerations
Company Values:
- Growth-minded
- Collaborative
- Learning agility
- Teamwork
- Customer-first
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a collaborative team player who enjoys working with others to achieve common goals?
- Are you eager to learn and adapt to new situations?
ASSUMPTION: Applicants who align with MoneyLion's core values and work style will likely be a good fit for this internship.
⚠️ Potential Challenges
- The fast-paced nature of the role may require quick adaptation and learning.
- The intern may need to manage multiple tasks and projects simultaneously.
- Some aspects of the role may be repetitive or require attention to detail.
- The internship may involve working with sensitive customer data, requiring strict confidentiality.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers more exposure to data analysis and campaign optimization.
- Fintech-specific marketing experience may not be required but could be beneficial.
- This internship provides a unique opportunity to work in a growing fintech company and contribute to its success.
ASSUMPTION: Applicants should consider their interest in fintech and marketing when comparing this role to other internship opportunities.
📝 Sample Projects
- Assisting in the execution of a large-scale email marketing campaign
- Analyzing customer data to identify trends and optimize segmentation for a push notification campaign
- Contributing to the creative refresh of the in-app onboarding experience
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities the intern may encounter during their tenure.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role during the summer?
- How does this internship fit into the overall marketing strategy for MoneyLion?
- What opportunities are there for professional development and growth during the internship?
- How does MoneyLion support work-life balance for its interns?
- What are the next steps for applicants who are offered the internship position?
ASSUMPTION: Asking thoughtful questions demonstrates the applicant's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship.
- Prepare questions to ask during the interview to show your interest in the role and company.
- Follow up with the hiring manager one week after submitting your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
