📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead
🔹 Company: Flex
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (3-4 years)
🔹 Remote Status: On-site (3 days per week) with relocation assistance available
🚀 Job Overview
Key aspects of this role include:
- Optimizing transactional communications to create a seamless customer experience
- Developing and executing multi-channel campaigns (email, push, SMS) to drive engagement and retention
- Collaborating with cross-functional teams to support product launches and regulatory compliance
- Analyzing campaign performance and using data to inform strategic decisions
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels
✅ Own end-to-end development of communications, including strategy, messaging, campaign development, and automation
✅ Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy
✅ Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience
✅ Execute real-time communications to support critical incident resolution during the rent cycle
ASSUMPTION: This role involves managing high volumes of unique campaigns across segmented user journeys, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in CRM or lifecycle marketing, preferably in a highly regulated industry like FinTech or HealthTech
Required Skills:
- Proven experience managing campaigns across multiple channels (email, SMS, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization
- Demonstrated ability to lead projects, manage timelines, and communicate results to peers and management
- Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights
- Ability to thrive in complex environments that require close collaboration with cross-functional teams
- Must be a strong executor and able to move projects forward independently
Preferred Skills:
- Experience with marketing automation tools and CRM platforms
- Familiarity with SQL or other data querying languages
ASSUMPTION: Candidates with experience in regulated industries and a strong understanding of compliance requirements may be at an advantage.
💰 Compensation & Benefits
Salary Range: $115,000 - $132,000 per year (commensurate with experience and Flex's internal leveling guidelines)
Benefits:
- Competitive pay
- 100% company-paid medical, dental, and vision
- 401(k) + company equity
- Unlimited paid time off with a PTO minimum + 13 company paid holidays
- Parental leave
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Free Flex subscription
Working Hours: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's experience and Flex's internal leveling guidelines.
📌 Applicant Insights
🔍 Company Context
Industry: Flex is a growth-stage FinTech company focused on revolutionizing the rent payment experience. They empower renters with flexibility over their most significant recurring expense and enable properties to collect more and stress less.
Company Size: Flex is a mid-sized company with 201-500 employees, providing a dynamic and growing environment for its team members.
Founded: Flex was founded in 2019 and has since grown to become a leading player in the rent payment industry.
Company Description:
- Flex is committed to creating a better rent payment experience for both renters and properties
- The company offers a simple app that allows renters to pay their rent on a schedule that better fits their budget and helps properties collect more and stress less
- Flex believes in the win-win, providing flexibility for renters while ensuring properties receive their rent on time
Company Specialties:
- Rent payment flexibility
- Customer-centric approach
- Cross-functional collaboration
Company Website: https://www.getflex.com/
ASSUMPTION: Flex's focus on customer experience and flexibility makes it an attractive option for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to grow their skills and make a significant impact in a fast-paced, growing company.
Reporting Structure: The Lifecycle Marketing Lead will report directly to the Head of Marketing and work closely with various cross-functional teams, including Product, Marketing, Strategy, Compliance, and Customer Support.
Work Arrangement: This is a hybrid role, with on-site expectations of 3 days per week in Flex's New York Headquarters. Candidates outside of the NY/NJ area may be eligible for relocation assistance.
Growth Opportunities:
- As Flex continues to grow, there will be opportunities for the Lifecycle Marketing Lead to expand their team and take on more strategic responsibilities
- Candidates with strong leadership skills and a proven track record of driving results may have the opportunity to advance their careers within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on Flex's continued success.
🌍 Location & Work Environment
Office Type: Flex's New York Headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 228 Park Ave S # 75995, New York, New York 10003-1502, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city's robust public transportation system makes it easy to commute to and from work
- Flex's office is located in the heart of Midtown Manhattan, providing easy access to various amenities and attractions
Work Schedule: Full-time, with flexible hours and unlimited PTO, allowing employees to maintain a healthy work-life balance
ASSUMPTION: Flex's hybrid work arrangement and central office location provide employees with the best of both worlds, offering the convenience of remote work alongside the benefits of an engaging and collaborative in-person work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Team
- Final interview with the Head of Marketing and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of Flex's mission and value proposition
- Problem-solving skills and ability to think critically about customer experience
- Strategic planning and execution capabilities
- Collaboration and communication skills, particularly with cross-functional teams
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on campaign management, A/B testing, and data-driven decision making
- Tailor your cover letter to demonstrate your understanding of Flex's mission and how your skills and experience make you a strong fit for the role
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage projects, and analyze data to inform strategic decisions
ATS Keywords: Lifecycle Marketing, CRM, Campaign Management, A/B Testing, Data Analysis, Cross-Functional Collaboration, Project Management, Communication, Regulatory Compliance, Customer Engagement, Retention Strategies, Transactional Communications, Product Launch Support, Real-Time Communications, Customer Experience, Strategic Planning, Execution
ASSUMPTION: Flex's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM platforms (e.g., Salesforce, HubSpot CRM, or similar)
- Email service providers (e.g., Mailchimp, SendGrid, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Flex uses industry-standard marketing and data analysis tools to optimize campaigns and improve customer engagement.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Flex prioritizes the needs and preferences of its customers, striving to create a seamless and flexible rent payment experience
- Innovative: The company continually seeks new ways to improve its products and services, staying ahead of the curve in the rapidly evolving FinTech landscape
- Collaborative: Flex fosters a culture of cross-functional collaboration, with teams working together to achieve common goals
Work Style:
- Dynamic: Flex operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Data-driven: The company makes decisions based on data and analytics, with a focus on continuous improvement and optimization
- Customer-focused: Flex prioritizes the needs and preferences of its customers, ensuring that its products and services meet their evolving needs
Self-Assessment Questions:
- How do you approach balancing strategic planning with hands-on execution in a fast-paced environment?
- Can you provide an example of a time when you optimized transactional communications to improve customer engagement or retention?
- How do you ensure that your marketing campaigns align with regulatory compliance requirements?
ASSUMPTION: Flex's culture values collaboration, innovation, and a customer-centric approach, making it an attractive option for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- The role requires managing high volumes of unique campaigns across segmented user journeys, which can be challenging and time-consuming
- Flex operates in a highly regulated industry, requiring a strong understanding of compliance requirements and the ability to adapt to changing regulations
- The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site work environments
- New York City's competitive job market and cost of living may present challenges for candidates relocating to the area
ASSUMPTION: Candidates should carefully consider their personal preferences and work styles when evaluating this role, as it may present unique challenges and opportunities.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on transactional communications and real-time incident resolution
- Flex's focus on the rent payment industry sets it apart from other FinTech companies, offering a unique opportunity to specialize in a specific vertical
- This role offers significant growth potential, with the opportunity to expand the team and take on more strategic responsibilities as the company continues to grow
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their career goals and interests.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote Flex's new rent payment schedule feature, with a focus on driving user engagement and adoption
- Optimizing transactional communications to improve customer satisfaction and reduce churn for Flex's high-value customers
- Collaborating with the Product team to create targeted onboarding communications for new users, with a focus on driving activation and retention
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Lifecycle Marketing Lead, highlighting the opportunity to make a significant impact on Flex's continued success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Flex approach cross-functional collaboration, and what are the expectations for this role in that regard?
- Can you provide an example of a successful marketing campaign at Flex and discuss the key factors that contributed to its success?
- How does Flex support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Lifecycle Marketing team in the near future, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on campaign management, A/B testing, and data-driven decision making
- Write a cover letter that demonstrates your understanding of Flex's mission and how your skills and experience make you a strong fit for the role
- Prepare for behavioral interview questions that focus on your ability to work collaboratively, manage projects, and analyze data to inform strategic decisions
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
