📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead (Hybrid)
🔹 Company: Enova International
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid (In-office Tue-Thu, Remote Mon & Fri)
🚀 Job Overview
Key aspects of this role include:
- Building, executing, and optimizing lifecycle marketing programs across digital channels
- Driving customer engagement and retention through personalized messaging
- Collaborating cross-functionally with teams to translate business goals into scalable campaigns
- Growing into broader platform ownership and customer experience architecture
- Operating autonomously in a fast-paced environment and driving continuous improvement
ASSUMPTION: This role requires a strong technical marketer with a deep understanding of Salesforce Marketing Cloud and a passion for customer engagement.
📋 Key Responsibilities
✅ Build and launch email and SMS campaigns and journeys using Salesforce Marketing Cloud, Oracle Responsys, and other martech tools
✅ Personalize messaging based on customer behavior, product usage, and lifecycle stage using dynamic content
✅ Support campaign QA and UAT to ensure accurate, on-brand execution across channels and devices
✅ Write SQL queries to build and maintain audience segments across lifecycle stages
✅ Implement AMPscript and other personalization languages to drive dynamic experiences
✅ Maintain segmentation logic to ensure audience accuracy, compliance, and scale
✅ Evaluate and help integrate new tools to enhance automation, personalization, and compliance
✅ Design and execute A/B and multivariate tests across the customer journey
✅ Track key metrics and drive data-informed optimizations
✅ Document test results and share learnings to inform future strategy
ASSUMPTION: This role involves a mix of hands-on campaign execution and strategic planning to optimize lifecycle marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8 years in lifecycle marketing, CRM marketing, or marketing automation (fintech, SaaS, or regulated industries a plus)
Required Skills:
- Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Contact Builder
- Strong fluency in SQL and AMPscript; working knowledge of JavaScript, HTML, and CSS
- Experience connecting and activating data from multiple systems to marketing platforms
- Analytical mindset with comfort testing, iterating, and measuring marketing performance
- Excellent communication and collaboration skills across cross-functional teams
- Self-starter with the ability to operate autonomously in a fast-paced environment
- Adaptability and curiosity around emerging technologies and tools
Preferred Skills:
- Experience with Oracle Responsys
- Familiarity with Snowflake or other data warehouses
ASSUMPTION: Candidates should have a strong technical background in lifecycle marketing and be comfortable working with various marketing technologies.
💰 Compensation & Benefits
Salary Range: $90,000 to $130,000 per year
Benefits:
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO and paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a marketing lead role with the required experience level and location. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2004 (21 years ago)
Company Description:
- Enova International is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks.
- The company offers a suite of market-leading products powered by its world-class analytics, machine learning algorithms, and proprietary technology.
- Enova has provided over $61 billion in loans and financing to more than 12 million customers over its 20-year history.
Company Specialties:
- Online Financial Services
- Analytics-as-a-Service
- FinTech
- Consumer Lending
- Small Business Lending
- Technology and Analytics
Company Website: www.enova.com
ASSUMPTION: Enova is a well-established company in the financial services industry with a strong focus on technology and analytics.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into broader platform ownership and customer experience architecture
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates cross-functionally with teams across Marketing, Analytics, Product, Tech, and Creative.
Work Arrangement: Hybrid (In-office Tue-Thu, Remote Mon & Fri)
Growth Opportunities:
- Expanding into broader platform ownership and customer experience architecture
- Developing expertise in emerging marketing technologies and tools
- Gaining experience in cross-functional team leadership and collaboration
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and beyond.
🌍 Location & Work Environment
Office Type: Hybrid (In-office Tue-Thu, Remote Mon & Fri)
Office Location(s): 175 W. Jackson Blvd, Chicago, IL 60604, US
Geographic Context:
- Chicago, IL is a major city with a diverse population and a vibrant tech industry.
- The office is located in the heart of downtown Chicago, offering easy access to public transportation and various amenities.
- Enova's office culture is collaborative and inclusive, with a strong focus on work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Technical proficiency in Salesforce Marketing Cloud and related tools
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Enova's values
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing and CRM
- Demonstrate a strong understanding of Salesforce Marketing Cloud and related tools
- Showcase your analytical skills and data-driven approach to marketing
- Tailor your resume and cover letter to emphasize your fit for the role and Enova's company culture
ATS Keywords: Lifecycle Marketing, Salesforce Marketing Cloud, CRM Marketing, Marketing Automation, SQL, AMPscript, JavaScript, HTML, CSS, Data Integration, Analytical Skills, Communication Skills, Collaboration Skills, Self-Starter, Adaptability, Curiosity
ASSUMPTION: The interview process will focus on assessing technical skills, analytical thinking, and cultural fit for the role and Enova's company culture.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Oracle Responsys
- SQL
- AMPscript
- JavaScript
- HTML
- CSS
- Snowflake or other data warehouses (optional)
ASSUMPTION: This role requires proficiency in various marketing technologies and tools, with a strong focus on Salesforce Marketing Cloud and related platforms.
👔 Cultural Fit Considerations
Company Values:
- Challenge assumptions
- Think big
- Set high expectations
- Hire and develop the best
- Work someplace awesome
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Fast-paced and innovative
- Focused on work-life balance
Self-Assessment Questions:
- Do you have a strong understanding of Salesforce Marketing Cloud and related tools?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on data-driven decision-making and continuous improvement?
ASSUMPTION: Enova's company culture values collaboration, innovation, and a strong work-life balance, with a focus on hiring and developing the best talent.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Keeping up with emerging marketing technologies and tools
- Balancing remote work and in-office collaboration in a hybrid environment
- Navigating a large, enterprise-level organization
ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and effective communication skills.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager (Full-time, On-site) vs. Lifecycle Marketing Lead (Hybrid)
- Hybrid role offers more flexibility and remote work options
- Full-time role may provide more opportunities for in-office collaboration and mentorship
- Industry-specific context
- Financial services industry requires compliance with regulations and industry standards
- Other industries may have different marketing priorities and customer bases
- Career path comparison
- Lifecycle Marketing Lead role can grow into broader platform ownership and customer experience architecture
- Other roles may offer different career growth opportunities within the marketing function or beyond
ASSUMPTION: This role offers a unique blend of hybrid work arrangements, career growth opportunities, and industry-specific context.
📝 Sample Projects
- Developing and executing a multi-channel customer onboarding campaign to improve engagement and retention
- Optimizing email and SMS segmentation logic to enhance personalization and scale
- Implementing AMPscript and other personalization languages to drive dynamic experiences across the customer journey
ASSUMPTION: These sample projects illustrate the hands-on, technical nature of the Lifecycle Marketing Lead role and the opportunity to drive meaningful impact on customer engagement and retention.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams across Marketing, Analytics, Product, Tech, and Creative?
- What opportunities are there for growth and development within the marketing function and beyond?
- How does Enova support work-life balance and employee well-being?
- What are the key challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, Enova's company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in lifecycle marketing, CRM, and marketing automation
- Prepare examples of your past campaign successes and the data-driven strategies you used to optimize performance
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
