📌 Core Information
🔹 Job Title: Lifecycle Marketing Leader
🔹 Company: Futurhealth
🔹 Location: United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Architecting end-to-end customer journey strategy
- Optimizing lifecycle touchpoints across email, SMS, push, and loyalty channels
- Collaborating with cross-functional teams to drive engagement and reduce churn
- Leveraging data and analytics to create targeted journeys and improve customer connection
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a fast-paced, highly iterative environment.
📋 Key Responsibilities
✅ Own the full customer lifecycle strategy: onboarding, activation, retention, and reactivation
✅ Map and optimize lifecycle touchpoints across email, SMS, push, and other owned channels
✅ Define and measure the success of lifecycle stages using LTV, churn, retention, and engagement metrics
✅ Drive personalization and segmentation to create targeted journeys across cohorts and use cases
✅ Partner with the Creative Campaign Manager to bring strategies to life through well-executed campaigns
✅ Collaborate with Product, Growth, and Performance Marketing to align messaging across product surfaces and paid media
✅ Coordinate with Data & Analytics teams to build predictive churn and re-engagement models
✅ Support experimentation and A/B testing within the lifecycle funnel
✅ Leverage behavioral data, NPS, support feedback, and engagement patterns to optimize lifecycle content
✅ Develop loyalty and reactivation strategies for high-value and at-risk customers
✅ Implement feedback loops to continuously refine the journey and drive deeper customer connection
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in lifecycle, CRM, or retention marketing roles in B2C, DTC, or subscription-based businesses
Required Skills:
- Proven success architecting multi-channel customer journeys that drive measurable business outcomes
- Deep experience with email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo) and customer data tools (e.g., Segment, Amplitude, GA4)
- Strategic mindset with the ability to translate data into actionable segmentation, targeting, and message strategies
- Comfort in a fast-paced, collaborative, highly iterative environment
- Exceptional communication and stakeholder management skills
Preferred Skills:
- Experience in health tech, consumer wellness, or regulated industries
- Familiarity with HIPAA-compliant messaging practices and retention strategies
- Background in behavior change, habit-forming design, or loyalty programs
ASSUMPTION: Given the role's focus on customer lifecycle management, candidates should have a strong understanding of customer behavior and data-driven decision-making.
💰 Compensation & Benefits
Salary Range: $139,000 - $163,000 total compensation package. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.
Benefits:
- Unlimited Paid Time Off (PTO)
- Health, Dental, Vision Insurance
- Retirement (401k)
- Employee Assistance Program (EAP)
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- SmartSpend discounts
- SoFi financial tools
- One Medical care
- Rightway healthcare navigation
- Pet insurance
- Commuter benefits (state-specific)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 11-50 employees (startup)
Founded: 2023
Company Description:
- Futurhealth is a wellness company focused on creating personalized and holistic health experiences
- Offers a range of services, including telemedicine, personalized nutrition plans, medication delivery, insurance solutions, and expertly curated meals
- Backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners
Company Specialties:
- Personalized nutrition
- Telemedicine
- Health and wellness
Company Website: fh.co
ASSUMPTION: As a startup, Futurhealth offers a dynamic and fast-paced work environment with opportunities for significant growth and impact.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position
Work Arrangement: Remote (US only) with a flexible work schedule
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand the role's scope as the company grows
- Chance to make a significant impact on the company's marketing strategy and customer experience
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and stage of development.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United States
Geographic Context:
- Remote work allows for a flexible work-life balance
- US-based employees have access to various benefits and perks
Work Schedule: Full-time (40 hours/week) with unlimited PTO and 13 company holidays plus a floating holiday
ASSUMPTION: The remote work arrangement and flexible work schedule cater to a diverse range of candidates, prioritizing work-life balance and accessibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing and customer journey optimization
- Demonstrate a strong understanding of data-driven decision-making and customer behavior
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and scenario-based interview questions
ATS Keywords: Lifecycle marketing, CRM, retention marketing, customer journey strategy, email marketing, SMS marketing, push notifications, data analysis, segmentation, personalization, collaboration, A/B testing, customer insights, behavioral data, loyalty programs, health tech experience
ASSUMPTION: Given the role's focus on data-driven decision-making and strategic thinking, candidates should emphasize their analytical skills and relevant experience in their application materials.
🛠️ Tools & Technologies
- Email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo)
- Customer data tools (e.g., Segment, Amplitude, GA4)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric approach
- Collaboration and teamwork
- Accountability and results-driven success
Work Style:
- Fast-paced and iterative
- Data-driven and analytical
- Collaborative and cross-functional
- Flexible and adaptable
Self-Assessment Questions:
- How do you approach optimizing customer lifecycle touchpoints to drive engagement and reduce churn?
- Can you describe a time when you used data to inform a strategic marketing decision, and what was the outcome?
- How do you prioritize and manage multiple projects and stakeholders in a fast-paced, collaborative environment?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, data-driven environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast pace of change in the marketing landscape and customer behavior
- Ensuring compliance with HIPAA regulations and industry standards
- Balancing the need for personalization with the scalability required for a growing customer base
ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills to navigate effectively.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique focus on health tech and wellness, requiring specific industry knowledge and experience
- As a startup, Futurhealth offers a more dynamic and fast-paced work environment compared to larger, more established companies
- This role's focus on customer lifecycle management and optimization is similar to other senior marketing roles, but with a unique emphasis on data-driven decision-making and strategic thinking
ASSUMPTION: Candidates should consider their fit with the health tech industry and startup environment, as well as their alignment with the role's strategic focus on customer lifecycle management.
📝 Sample Projects
- Developing and executing a multi-channel onboarding campaign to improve customer activation and engagement
- Analyzing customer behavior data to identify opportunities for segmentation and targeted messaging
- Collaborating with cross-functional teams to optimize lifecycle touchpoints and reduce churn
ASSUMPTION: These sample projects illustrate the role's focus on data-driven decision-making, collaboration, and strategic thinking.
❓ Key Questions to Ask During Interview
- How does Futurhealth approach customer data privacy and compliance with HIPAA regulations?
- Can you describe the company's plans for growth and expansion in the coming years, and how this role might evolve to support those plans?
- How does Futurhealth foster a culture of innovation and continuous learning, and what opportunities are there for professional development in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Futurhealth support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These questions help candidates assess their fit with the company's culture, values, and work environment, as well as their understanding of the role's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions by reviewing the job description and researching the company
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
