Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Suno

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading engagement and retention strategies for Suno users
• Designing and implementing multi-channel lifecycle marketing campaigns
• Collaborating cross-functionally with product, product marketing, and growth teams
• Utilizing AI tools to enhance productivity and personalize communications
• Analyzing campaign performance and iterating rapidly to optimize for key business goals

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Design, write, implement, and optimize multi-channel lifecycle marketing strategies

✅ Create and manage sophisticated email marketing campaigns

✅ Develop and execute impactful push notification strategies

✅ Own the experimentation/testing roadmap across all lifecycle channels

✅ Work closely with cross-functional teams to align on user journey mapping and communication strategies

✅ Proactively identify and implement AI tools to enhance productivity and personalization

✅ Define and focus on KPIs to measure campaign effectiveness and drive business growth

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of hands-on experience in lifecycle marketing, preferably within a fast-growing consumer subscription app or D2C e-commerce business

Required Skills:

• Proven expertise in lifecycle marketing and user engagement strategies
• Strong analytical skills and proficiency in data interpretation and A/B testing
• Experience with marketing automation platforms and data visualization tools
• Excellent communication and cross-functional collaboration skills
• Proficient in writing and adapting copy for various channels
• Highly proficient in using AI tools to drive efficiency and personalization

Preferred Skills:

• Experience with user journey mapping and customer experience optimization
• Familiarity with the music industry or content-focused subscription apps
• Proficiency in SQL or other programming languages

ASSUMPTION: Candidates with a proven track record in driving revenue through lifecycle marketing strategies and a strong entrepreneurial mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on industry standards for similar roles and experience levels in the Boston area)

Benefits:

• Healthcare for you and your dependents, with vision and dental
• 401k with match
• Generous commuter benefit
• Flexible PTO

Working Hours: Full-time, with flexible hours and a focus on results and productivity

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Suno operates in the technology and music industries, focusing on AI-driven music creation and user engagement

Company Size: Suno is a small, fast-growing startup with 11-50 employees, offering a dynamic and entrepreneurial work environment

Founded: Suno was founded in 2022, with a mission to make music creation accessible to everyone

Company Description:

• Suno is building a future where anyone can make music, using AI technology to break barriers between users and the songs they dream of creating
• The company offers a unique platform that allows users to create songs using just a few short words, with no instrument needed
• Suno's team consists of musicians and AI experts, fostering a creative and innovative work environment

Company Specialties:

• AI-driven music creation
• User engagement and retention strategies
• Cross-functional collaboration and innovation

Company Website: suno.com

ASSUMPTION: Suno's small size and focus on innovation make it an attractive opportunity for candidates seeking a dynamic and impactful role in a growing startup.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to leverage their skills in a strategic and impactful way, with the potential for significant growth and development

Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing or a similar role, with close collaboration with cross-functional teams

Work Arrangement: This role is on-site, with flexible hours and a focus on results and productivity

Growth Opportunities:

• As Suno grows, there will be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole
• The role offers significant potential for impact and growth, with the opportunity to shape Suno's user engagement and retention strategies
• Working in a small, fast-growing startup provides ample opportunities for learning, development, and career advancement

ASSUMPTION: The Lifecycle Marketing Manager will have the opportunity to make a significant impact on Suno's growth and success, with a high degree of autonomy and responsibility for driving key business outcomes.

🌍 Location & Work Environment

Office Type: Suno's office is a creative and collaborative workspace, designed to foster innovation and teamwork

Office Location(s): Suno's headquarters is located in Cambridge, MA, with the Lifecycle Marketing Manager role based in their Boston, MA office

Geographic Context:

• Boston is a vibrant and diverse city, known for its rich history, cultural institutions, and thriving tech industry
• The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
• Boston's location on the East Coast provides easy access to major markets and travel destinations

Work Schedule: The Lifecycle Marketing Manager will work full-time, with flexible hours and a focus on results and productivity. The role may require occasional evening or weekend work to support campaign launches or other projects

ASSUMPTION: Suno's office environment is designed to support collaboration, creativity, and productivity, with a focus on fostering a positive and inclusive work culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills
• Case study or project presentation to demonstrate strategic thinking and execution abilities
• Final interview with senior leadership to discuss career aspirations and fit within the organization

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Cross-functional collaboration and communication
• Adaptability and problem-solving

Application Tips:

• Highlight specific examples of lifecycle marketing campaigns you've led, with clear outcomes and impact
• Demonstrate your ability to analyze data and draw insights to inform decision-making
• Showcase your creativity and adaptability in responding to changing priorities and constraints
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Lifecycle Marketing, User Engagement, Email Marketing, Data Analysis, A/B Testing, Marketing Automation, AI Tools, Campaign Management, Cross-Functional Collaboration, Customer Journey Mapping, Experimentation, Retention Strategies, Subscriber Growth, Dynamic Environment

ASSUMPTION: Suno's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization as a whole.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, SendGrid)
• Push notification platforms (e.g., Urban Airship, VWO Engage)
• AI tools for marketing (e.g., Phrasee, Persado)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The Lifecycle Marketing Manager will be expected to learn and leverage new tools and technologies as needed to optimize campaign performance and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Suno values creativity, experimentation, and a willingness to take risks to drive growth and success
• Collaboration: Suno fosters a culture of teamwork, with a focus on supporting and learning from one another
• User-centric: Suno prioritizes the needs and preferences of its users, with a commitment to creating a seamless and enjoyable user experience

Work Style:

• Dynamic: Suno's fast-paced and ever-changing environment requires adaptability and a willingness to pivot quickly
• Data-driven: Suno values evidence-based decision making and a focus on continuous learning and improvement
• Creative: Suno encourages innovation and experimentation, with a commitment to pushing the boundaries of what's possible

Self-Assessment Questions:

• How do you approach balancing strategic thinking with hands-on execution in a fast-paced environment?
• Can you describe a time when you used data to inform a marketing decision and drive significant business impact?
• How do you stay organized and manage multiple projects and priorities in a dynamic work environment?

ASSUMPTION: Suno's company culture is designed to support creativity, collaboration, and continuous learning, with a focus on fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced, dynamic environment
• Managing a high volume of data and analytics to inform decision-making and optimize campaign performance
• Collaborating effectively with cross-functional teams to align on user journey mapping and communication strategies
• Adapting to changes in priorities, resources, or market conditions

ASSUMPTION: The Lifecycle Marketing Manager will need to be highly organized, adaptable, and proactive in managing their workload and responding to changing priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Lifecycle Marketing Manager is responsible for end-to-end campaign management, from strategy and execution to optimization and analysis
• This role requires a strong balance of strategic thinking and tactical execution, with a focus on data-driven decision making and continuous learning
• As a small, fast-growing startup, Suno offers significant opportunities for growth and development, with the potential for significant impact on the company's success

ASSUMPTION: The Lifecycle Marketing Manager role at Suno is unique in its focus on user engagement and retention, with a strong emphasis on data-driven decision making and continuous learning.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive user activation and engagement for a new product launch
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with cross-functional teams to optimize the user onboarding experience and drive early engagement

ASSUMPTION: The Lifecycle Marketing Manager will have the opportunity to work on a wide range of projects, with a focus on driving user engagement, retention, and growth for Suno.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Suno approach user journey mapping and customer experience optimization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Suno support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: The Lifecycle Marketing Manager will have the opportunity to make a significant impact on Suno's growth and success, with a high degree of autonomy and responsibility for driving key business outcomes.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare a case study or project presentation to demonstrate your strategic thinking and execution abilities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.