Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Scribd

🔹 Location: Multiple locations (see below)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (occasional in-person attendance required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle marketing strategies to improve activation, engagement, and retention.
• Partnering with cross-functional teams to align lifecycle marketing with product initiatives and overall business goals.
• Owning end-to-end execution of lifecycle campaigns, including audience segmentation, messaging strategy, creative development, and performance analysis.
• Leveraging behavioral and engagement data to create personalized and automated campaigns.
• Continuously testing and optimizing messaging, timing, and targeting to maximize impact.
• Defining key performance metrics and regularly reporting on campaign performance, identifying opportunities for improvement.

ASSUMPTION: This role requires a strong understanding of customer segmentation, journey mapping, and marketing automation tools, as well as the ability to work autonomously in a fast-paced, changing environment.

📋 Key Responsibilities

✅ Develop and implement lifecycle marketing strategies to improve activation, engagement, and retention.

✅ Partner with product, data, and creative teams to align lifecycle marketing with product initiatives and overall business goals.

✅ Own the end-to-end execution of lifecycle campaigns, including audience segmentation, messaging strategy, creative development, and performance analysis.

✅ Leverage behavioral and engagement data to create personalized and automated campaigns.

✅ Continuously test and optimize messaging, timing, and targeting to maximize impact.

✅ Define key performance metrics and regularly report on campaign performance, identifying opportunities for improvement.

ASSUMPTION: The ideal candidate will have experience with A/B testing and performance analysis, using data to inform strategy.

🎯 Required Qualifications

Education: Not specified

Experience: 5-7 years of experience in lifecycle, CRM, or retention marketing, preferably in a subscription-based business.

Required Skills:

• Strong understanding of customer segmentation, journey mapping, and marketing automation tools (Iterable or similar).
• Experience with A/B testing and performance analysis, using data to inform strategy.
• Strong cross-functional collaboration skills—able to work closely with product, design, data, and engineering teams.
• Self-starter mindset with a passion for experimentation and continuous improvement.
• Strong desire to learn, grow, and take on new challenges
• Ability to operate autonomously in a fast-paced, changing environment

Preferred Skills:

• Not specified

ASSUMPTION: The ideal candidate will have a strong understanding of consumer products and experience with subscription products, as well as the ability to balance strategy and execution.

💰 Compensation & Benefits

Salary Range: $125,000 - $166,000 (based on location)

Benefits:

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Onboarding stipend for home office peripherals + accessories
• Learning & Development allowance
• Learning & Development programs
• Quarterly stipend for Wellness, WiFi, etc.
• Mental Health support & resources
• Free subscription to the Scribd Inc suite of products
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company-wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the local cost of labor benchmarks for each specific role, level, and geographic location. Scribd offers a comprehensive and generous benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Online publishing and document sharing

Company Size: Not specified

Founded: 2007

Company Description:

• At Scribd, our mission is to spark human curiosity by creating a world of stories and knowledge, democratizing the exchange of ideas and information, and empowering collective expertise through our three products: Everand, Scribd, and Slideshare.
• We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
• When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection.

Company Specialties:

• Online publishing
• Document sharing
• Subscription-based business model

Company Website: https://scribd.com

ASSUMPTION: Scribd is a well-established company in the online publishing and document sharing industry, with a strong focus on customer-centric culture and employee empowerment.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Not specified

Work Arrangement: Hybrid (occasional in-person attendance required)

Growth Opportunities:

• Potential to take on new challenges and learn within the role and the company.
• Opportunities to collaborate with cross-functional teams and contribute to overall business goals.
• Potential to grow into a senior role or take on additional responsibilities as the company expands.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Hybrid (occasional in-person attendance required)

Office Location(s): Multiple locations (see below)

Geographic Context:

• Scribd has offices in multiple locations across the United States, Canada, and Mexico.
• The company offers flexibility for employees to work remotely, with occasional in-person attendance required.

Work Schedule: Not specified

ASSUMPTION: Scribd's flexible work benefit, Scribd Flex, allows employees to choose the daily work-style that best suits their individual needs, with a key tenet being the prioritization of intentional in-person moments to build collaboration, culture, and connection.

💼 Interview & Application Insights

Typical Process:

• Application review
• Phone or video screen
• On-site or virtual interview
• Final round interview

Key Assessment Areas:

• Customer segmentation and journey mapping skills
• Marketing automation tool proficiency
• Data analysis and interpretation skills
• Cross-functional collaboration and communication skills
• Self-starter mindset and ability to work autonomously

Application Tips:

• Highlight relevant experience and skills, especially those related to customer segmentation, journey mapping, and marketing automation tools.
• Tailor your resume and cover letter to emphasize your fit for the role and the company's culture.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, data-driven decision-making, and cross-functional collaboration.

ATS Keywords: Lifecycle Marketing, CRM, Retention Marketing, Customer Segmentation, Journey Mapping, Marketing Automation, A/B Testing, Performance Analysis, Cross-functional Collaboration, Data Interpretation, Strategic Thinking, Communication Skills, Self-starter Mindset, Agile Environment, Experimentation, Continuous Improvement

ASSUMPTION: Scribd's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making, cross-functional collaboration, and a self-starter mindset.

🛠 Cultural Fit Considerations

Company Values:

• Be real and be bold
• Debate and commit
• Prioritize the customer

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable

Self-Assessment Questions:

• How do you balance being real and being bold in your approach to work?
• Can you provide an example of a time when you debated and committed to a decision, even in the face of differing opinions?
• How do you prioritize the customer in your day-to-day work, and how have you done so in previous roles?

ASSUMPTION: Scribd values employees who can balance being real and being bold, who are comfortable debating and committing to decisions, and who prioritize the customer in their work.

⚠️ Potential Challenges

• Occasional in-person attendance may be required, which could present scheduling or logistical challenges for some employees.
• The role may involve working with large datasets and complex marketing automation tools, which could present a learning curve for candidates without relevant experience.
• The fast-paced and changing nature of the role may require candidates to be comfortable with ambiguity and adapt quickly to new priorities or projects.
• The role may involve collaborating with cross-functional teams, which could present challenges in terms of communication, coordination, and alignment.

ASSUMPTION: These challenges are inherent to the role and the company's dynamic and growing nature, and candidates should be prepared to navigate them effectively.

📈 Similar Roles Comparison

• This role is similar to a CRM or Retention Marketing Manager role, but with a specific focus on lifecycle marketing and customer journey mapping.
• The role may require more technical proficiency in marketing automation tools and data analysis than a typical CRM or Retention Marketing Manager role.
• The role may offer more opportunities for strategic input and collaboration with cross-functional teams than a typical CRM or Retention Marketing Manager role.

ASSUMPTION: This role offers a unique blend of strategic and technical responsibilities, with a strong focus on customer journey mapping and marketing automation.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive users and drive long-term retention.
• Creating and implementing a personalized in-app messaging strategy to improve user onboarding and activation.
• Analyzing user engagement data to identify trends and optimize lifecycle marketing strategies.

ASSUMPTION: These sample projects illustrate the strategic and technical aspects of the role, as well as the importance of data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer segmentation and journey mapping, and how this role fits into that strategy?
• How does the company support cross-functional collaboration and communication between marketing and other departments?
• Can you provide an example of a successful lifecycle marketing campaign that the company has executed, and what made it successful?
• How does the company prioritize the customer in its lifecycle marketing strategies, and how does this role contribute to that priority?
• What opportunities are there for professional growth and development within this role and the company?

ASSUMPTION: These questions are designed to assess the company's approach to lifecycle marketing, customer prioritization, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills, especially those related to customer segmentation, journey mapping, and marketing automation tools.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, data-driven decision-making, and cross-functional collaboration.
• Research the company and the role to demonstrate your understanding of Scribd's mission, values, and culture.
• Follow up with the hiring manager after your interview to express your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.