📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Emails
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing campaigns to enhance customer engagement and reduce churn
- Analyzing customer data to identify key segments and tailor marketing messages
- Collaborating with cross-functional teams to ensure a cohesive customer experience
- Monitoring and reporting on campaign performance metrics to drive data-driven decisions
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on customer-centric marketing strategies.
📋 Key Responsibilities
✅ Design and implement targeted lifecycle marketing campaigns to improve customer engagement and reduce churn
✅ Analyze customer data to identify key segments and tailor marketing messages appropriately
✅ Collaborate with the creative team to develop compelling email and digital content for lifecycle campaigns
✅ Monitor and report on campaign performance metrics, making data-driven adjustments as needed
✅ Work cross-functionally with sales, product, and customer support teams to ensure a cohesive customer experience
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in marketing, with a focus on lifecycle or retention marketing
Required Skills:
- Proficient in using marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
- Strong analytical skills with the ability to interpret data and drive actionable insights
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Passion for enhancing customer experiences and building long-term relationships
Preferred Skills:
- Experience with email marketing platforms (e.g., Mailchimp, SendGrid)
- Familiarity with customer data platforms (CDP) and customer relationship management (CRM) systems
ASSUMPTION: Candidates with experience in B2C or subscription-based businesses may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level marketing roles with a focus on lifecycle marketing)
Benefits:
- Competitive health, dental, and vision benefits
- Work remotely from anywhere in the world
- Unlimited PTO
- Flex work hours
Working Hours: Full-time (40 hours per week) with flexible work hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles with a focus on lifecycle marketing. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Small (11-50 employees) - This size allows for close collaboration and the opportunity to make a significant impact on the company's growth.
Founded: 2020 (Based on LinkedIn data) - Emails is a relatively new company, offering opportunities for growth and innovation.
Company Description:
- Emails is a marketing agency specializing in email marketing services for businesses of all sizes.
- The company focuses on helping clients build and maintain strong relationships with their customers through effective email marketing campaigns.
- Emails prides itself on its data-driven approach, combining creative strategies with advanced analytics to deliver measurable results.
Company Specialties:
- Email Marketing
- Customer Relationship Management (CRM)
- Marketing Automation
- Data Analysis
Company Website: emails.co
ASSUMPTION: Emails is a growing company with a strong focus on data-driven marketing strategies, making it an attractive opportunity for candidates interested in lifecycle marketing.
📊 Role Analysis
Career Level: Mid-level (2-5 years) - This role is suitable for candidates with several years of experience in marketing, looking to advance their careers in lifecycle marketing.
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: Remote (Anywhere in the world) - This role offers the flexibility to work from anywhere, with a focus on results and performance.
Growth Opportunities:
- As Emails continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on data-driven marketing strategies provides opportunities for professional development in analytics and marketing technology.
ASSUMPTION: This role offers significant growth potential as Emails continues to expand its client base and refine its marketing services.
🌍 Location & Work Environment
Office Type: Remote - Emails operates as a fully remote company, allowing employees to work from anywhere in the world.
Office Location(s): N/A
Geographic Context:
- Working remotely allows for a flexible work-life balance, with the ability to work from home, a co-working space, or while traveling.
- The United States offers a wide range of professional networking opportunities and access to industry events.
Work Schedule: Full-time (40 hours per week) with flexible work hours - Emails values work-life balance and offers flexible work arrangements to accommodate employees' needs.
ASSUMPTION: The remote work environment at Emails fosters a high degree of autonomy and self-motivation, making it essential for candidates to be proactive and results-driven.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video screening
- Take-home assignment or case study
- Final interview with the Director of Marketing
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with lifecycle marketing, customer segmentation, and data-driven decision-making in your resume and cover letter.
- Tailor your application materials to demonstrate your understanding of Emails' business and the specific needs of the Lifecycle Marketing Manager role.
- Prepare for the interview by researching Emails' clients, services, and marketing strategies, and be ready to discuss your ideas for improving customer engagement and retention.
ATS Keywords: Lifecycle Marketing, Customer Engagement, Data Analysis, Marketing Automation, CRM Systems, Customer Retention, Customer Segmentation, Email Marketing
ASSUMPTION: The application process for this role may involve a take-home assignment or case study, allowing candidates to demonstrate their skills and approach to lifecycle marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Customer data platforms (CDP)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be comfortable learning and using new marketing technologies as needed to execute their campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-focused
- Collaborative
- Innovative
- Results-oriented
Work Style:
- Autonomous and self-motivated
- Adaptable and flexible
- Strong communication and collaboration skills
- Proactive and results-driven
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a strong customer focus and a passion for building long-term relationships?
ASSUMPTION: Candidates who are self-motivated, data-driven, and customer-focused will be well-suited to the remote work environment and company culture at Emails.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working remotely may require strong self-motivation and time management skills
- The role may involve occasional evenings or weekends to accommodate time zones and client needs
- As Emails continues to grow, the Lifecycle Marketing Manager may need to adapt to changes in the company's structure and priorities
ASSUMPTION: The potential challenges of this role can be mitigated by strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Retention Marketing Manager: Both roles focus on customer retention, but the Lifecycle Marketing Manager role may have a broader scope, including customer acquisition and engagement.
- Lifecycle Marketing Manager vs. Email Marketing Manager: While both roles involve email marketing, the Lifecycle Marketing Manager role is more focused on the customer journey and lifecycle, rather than just email campaigns.
- Lifecycle Marketing Manager vs. Marketing Manager: The Lifecycle Marketing Manager role is more specialized, focusing on customer lifecycle marketing, while the Marketing Manager role may have a broader scope, including brand management, advertising, and product marketing.
ASSUMPTION: The Lifecycle Marketing Manager role at Emails is unique in its focus on data-driven lifecycle marketing strategies, setting it apart from similar roles at other companies.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers
- Analyzing customer data to identify key segments and tailoring marketing messages to each group
- Collaborating with the creative team to develop compelling email content that drives customer action
- Monitoring and reporting on campaign performance metrics, making data-driven adjustments to improve results
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities the Lifecycle Marketing Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer segmentation and how it informs our lifecycle marketing strategies?
- How does the Lifecycle Marketing Manager role collaborate with other departments, such as sales and customer support, to ensure a cohesive customer experience?
- What are the key performance indicators (KPIs) used to measure the success of our lifecycle marketing campaigns, and how are they tracked and reported?
- How does Emails support the professional development and growth of its employees, particularly in the area of lifecycle marketing?
- What are the most challenging aspects of working remotely for the Lifecycle Marketing Manager, and how does the company support its remote employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, customer segmentation, and data-driven decision-making
- Prepare for the interview by researching Emails' clients, services, and marketing strategies, and be ready to discuss your ideas for improving customer engagement and retention
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
